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CHICAGO SUN-TIMES ADVERTISING ENLISTS NATIONAL REP FIRM AGREEMENT WITH CWO&O EXPANDS SUN-TIMES NATIONAL AD EFFORT TO 12 MARKETS

 CHICAGO, Aug. 13 /PRNewswire/ -- The Chicago Sun-Times announced today that it has retained the national advertising representative firm Cresmer, Woodward, O'Mara & Ormsbee to assist the newspaper in its national advertising sales effort.
 Charles F. Champion, Sun-Times senior vice president - advertising sales and marketing, said, "Our association with CWO&O marks the next step in the reorganization of our advertising department. Our focus, of course, is on the customer. CWO&O's presence in a dozen major U.S. markets will enable us to tell a larger number of national advertisers what local advertisers already know -- that the Chicago Sun-Times is metropolitan Chicago's number one newspaper."
 Champion noted that the 1993 Scarborough Study shows that the Chicago Sun-Times is the best-read daily newspaper throughout the Chicago market -- within the city limits, as well as in Cook County, the six-county metropolitan area and the 16-county ADI (area of dominant influence).
 States Tompkins, president of CWO&O, commented, "In going to work for the Chicago Sun-Times, we at CWO&O look forward to the challenge of selling in another competitive market situation. The Sun-Times provides a very positive selling opportunity for our team."
 The fact that CWO&O represents many newspapers involved in competitive two-paper markets was a key factor in the Sun-Times decision, according to Howard L. Griffin, vice president - advertising at the Sun-Times.
 As part of the move to CWO&O, the Sun-Times is transferring most regional office advertising staff members from Los Angeles, Detroit and New York to the newspaper's Chicago headquarters. Wayne Kuhn, who had been manager of the Sun-Times' New York office, will remain in New York, working closely with the CWO&O office there.
 Griffin explained, "This is simply the next phase of our restructuring process. Earlier this summer, we named Harvey Hill our director of general (national) advertising, and he's assembling a team of account managers who'll be working with CWO&O to bring the Sun-Times story to national advertisers throughout the country. The combination of our team with CWO&O means a greater national presence and better service to our customers throughout the country."
 In conjunction with today's CWO&O news, Hill announced the appointment of Robin Arnold as the account manager for the travel industry. Arnold has been an account executive with the Washington Times and with the Journal Newspaper in Springfield, Va.
 Before joining the Sun-Times, Harvey W. Hill Jr., spent 17 years in newspaper advertising sales, including sales management positions with the Washington Times, the Newspaper Advertising Bureau, the Washington Post and USA Today.
 The Chicago Sun-Times is published by the Sun-Times Company, which also owns Pioneer Press and Star Publications, two community newspaper groups in suburban Chicago. In addition to the Sun-Times, CWO&O will represent the Sun-Times Newspaper Network, which offers advertisers package buys of all three newspapers.
 CWO&O is headquartered in New York and operates 11 additional regional offices. The 105-year-old company represents newspapers across the United States and Canada.
 -0- 8/13/93
 /CONTACT: Judith Horak, 312-321-2005, or Joanne Kitsos, 312-321-2645, both for the Chicago Sun-Times/


CO: Chicago Sun-Times ST: Illinois IN: PUB SU:

LD -- NY094 -- 2756 08/13/93 18:03 EDT
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Publication:PR Newswire
Date:Aug 13, 1993
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