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CHI-CHI'S SELECTS COHEN/JOHNSON TO HANDLE ADVERTISING

 CHI-CHI'S SELECTS COHEN/JOHNSON TO HANDLE ADVERTISING
 LOUISVILLE, Ky., Sept. 16 /PRNewswire/ -- Chi-Chi's Inc. has


named Los Angeles-based Cohen/Johnson as its new advertising agency, according to Glenn Drasher, senior vice president and director of marketing for the Mexican restaurant chain. Chi-Chi's previous agency was St. Louis-based D'Arcy Masius Benton & Bowles.
 A division of Foodmaker Inc. (NYSE: FM), Chi-Chi's posted 1991 systemwide sales of $456 million and has an annual advertising budget of approximately $15 million. Cohen/Johnson also handles JACK IN THE BOX, another division of San Diego-based Foodmaker Inc.
 Chi-Chi's initiated an agency search several months ago, Drasher said. "We are very pleased with this selection and look forward to a long, successful working relationship with Cohen/Johnson," said Drasher. "They have an excellent track record with JACK IN THE BOX. We are enthusiastic about everything Cohen/Johnson can bring to Chi-Chi's, from overall strategic positioning of the chain to new product development and creative input."
 Chi-Chi's has 223 restaurants in the United States and Canada. It is the largest full-service Mexican restaurant chain in the country.
 -0- 9/16/92
 /CONTACT: Sheree Zizzi of Foodmaker, 619-571-2248/
 (FM) CO: Chi-Chi's; Foodmaker Inc.; Cohen/Johnson ST: Kentucky, California IN: LEI ADV SU:


JB-JL -- SD003 -- 9961 09/16/92 09:02 EDT
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Publication:PR Newswire
Date:Sep 16, 1992
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