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CHEVY'S WESTERN REGION TRIPLE-THREAT 3: SALES GAINS IN SEPT. '93 CALENDAR & MODEL YEAR

 LOS ANGELES, Oct. 14 /PRNewswire/ -- Led by the perennial powerhouse Full-Size Chevy Pickup, Chevy's Western Region scored a triple threat times three with car and truck retail sales increases for the nine months of September '93 calendar and model year in the region and the Los Angeles and Phoenix Zones.
 For the region, retail passenger car sales -- the best since 1990 -- are up 37.4 percent for the month (3,390 cars), 29 percent for the calendar year (27,900 cars) and 18 percent for the model year (33,967 cars). Trucks scored gains of 12 percent (the best month since 1989) for the month with 6,119 trucks, 13 percent for the calendar year (53,464 trucks) and 14 percent for the model year (67,799 trucks).
 "Put into perspective, Chevy's Western Region had more retail passenger sales in nine months this year (27,905) than all of 1992 (27,694)," said Gordon Burleigh, Chevy's regional marketing manager.
 The Los Angeles Zone car numbers include 1,916 (a 41 percent increase) for September vs. last year, 30 percent calendar year hike (15,674 cars) and 19,095 cars (16.28 percent increase) for the '93 model year. In trucks, the zone gained 20 percent (3,428) for the month, and 16 percent for both calendar (29,655) and model year (37,484).
 The September Los Angeles lineup slugfest saw some batter changes with Camaro stepping to the plate second, just ahead of Prizm and Astro. For the '93 model year just ended, the Full-Size Chevy Pickup took top honors with 14,937 retail sales (an 8 percent increase over '92), followed by S-10 Pickup with 5,137 sales (an 11 percent climb over a year ago). Astro was third (5,128), with Prizm number No. 4 with 4,571, an incredible 763 percent hike over '92.
 Suburban's greater '93 availability moved it to fifth with 4,549 deliveries, a 98 percent jump over last year. Metro is sixth with sales of 3,386; S-10 Blazer seventh with 3,363; Camaro eighth (2,964); Cavalier ninth (2,022) and Storm 10th (1,791).
 In the Phoenix Zone, the Full-Size Chevy Pickup, Metro, Suburban, Lumina, Cavalier and Storm lead for the month of September, while '93 model year closes out with a slightly different order: Full-Size Chevy Pickup again first, followed by S-10 Pickup, Metro, Suburban and Cavalier.
 As for numbers, retail passenger cars sales for the Phoenix Zone include 1,474 (34 percent increase) for the month, a 28 percent hike (12,226 cars) for the calendar year and 14,892 cars (21.1 percent increase) in the '93 model year. In trucks the Phoenix Zone posted a slight 3 percent gain for the month (2,691 trucks), and healthy increases of 10 percent for calendar year (23,809 trucks) and 11.44 percent (30,315 trucks) for the '93 model year.
 Here's the model year Phoenix Zone rundown: Full-Size Chevy Pickup (15,186); S-10 Pickup (3,805); Metro (3,066) and up 17 percent over '92; Suburban (2,677) -- a 106 percent hike over last year; Cavalier (2,619, a 34 percent gain) and GM's best-selling car in the nation; Astro (2,360), up 28 percent; S-10 Blazer (2,297); Lumina (2,160), up 27 percent; Storm (1,917) and Chevy Van (1,843), up 32 percent.
 -0- 10/14/93
 /CONTACT: Suzanne Kane, 805-373-8442/


CO: Chevrolet ST: California IN: AUT SU: SLS

NY-LM -- LA039 -- 2538 10/14/93 22:19 EDT
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Publication:PR Newswire
Date:Oct 14, 1993
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