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CHEVY'S ROCKY MOUNTAIN REGION TRIPLE THREAT: SALES INCREASES IN MONTH, '93 CALENDAR & MODEL YEAR

 DENVER, Oct. 14 /PRNewswire/ -- Chevy's Rocky Mountain Region enjoys a bases-loaded triple threat going into the '94 model year: car and truck retail sales increases for September, '93 calendar, and model year.
 With such power hitters as the Full-Size Chevy Pickup and Geo Metro in the one-two spots in both Denver and Salt Lake City zones, the region boasts retail passenger car sales increases of 3 percent for September, 21.3 percent for the '93 calendar year, and 15.2 percent for the entire '93 model year; truck sales increases are 13.1 percent (September), 20.1 percent ('93 calendar year), and 21 percent ('93 model year).
 "Truck sales are just fantastic in the Rocky Mountain Region," said Dan Semenik, Chevy's regional marketing manager. "In fact, we're the best in the west for Chevrolet's truck sales performance," Semenik said.
 "The '94 S-Series Pickup, which was just introduced Sept. 23, is going out of dealers' lots as fast as it comes in. We can't keep them in stock. Everybody wants one," Semenik exclaimed.
 The S-Series is the Denver Zone's fifth best-selling Chevy vehicle and sixth in the Salt Lake City Zone for the month of September. S-10 Blazer, due for redesign in '95, is currently third in Denver and fourth in Salt Lake City. Cavalier, GM's best-selling passenger car nationwide, ranks a strong and climbing fourth place in Denver and ninth in Salt Lake City zones.
 Sales of the economical Metro, the best-selling car in the region, are up more than 25 percent over year-ago levels in Denver. Suburban, with increased availability in '93, is up 44 percent in Denver and 66 percent in Salt Lake City zones over last year at this time. Suburban, with its versatile people, load-hauling, and trailering capabilities, is the third best-selling Chevy in Salt Lake City Zone for September.
 Overall, passenger car sales percent of increase against comparable periods last year is greater in Denver than Salt Lake City, with a 5 percent gain in September (1,113 cars), 23 percent for '93 calendar (9,919 cars), and 16 percent for the entire '93 model year (12,304 cars) vs. Salt Lake City's slight dip of 1.4 percent for the month (720 cars), and hikes of 19.24 percent for '93 calendar (5,707 cars) and 14 percent increase (6,987 cars) for the full '93 model year.
 In trucks, by zone, Salt Lake City's percent gain leads that of Denver, with Salt Lake City's month of September showing a 27 percent increase (1,992 trucks) to Denver's 2.1 percent (2,002 trucks); '93 calendar year increases of 27 percent (14,993 for Salt Lake City) and 15 percent for Denver (16,622 trucks); and '93 model year increases of 27 percent, 19,328 trucks (Salt Lake City) and 16 percent, 22,054 trucks (Denver).
 The best-selling Chevys in both zones for September and their numbers were: Salt Lake City -- Full-Size Chevy Pickup (1,216), Metro (235), Suburban (216), S-10 Blazer (198), Prizm (114), S-Series Pickup (105), Lumina (103), Astro (91), Cavalier (88), and Storm (75); Denver -- Full-Size Chevy Pickup (1,017), Metro (331), S-10 Blazer (310), Cavalier (236), S-Series Pickup (165), Suburban (162), Storm (147), Lumina (142), Chevy Van (104), and Astro (98).
 -0- 10/14/93
 /CONTACT: Suzanne Kane of Chevrolet Motor Division, 805-373-8442/


CO: Chevrolet ST: Colorado IN: AUT SU: SLS

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Date:Oct 14, 1993
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