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CHEVY'S PACIFIC COAST REGION SALES INCREASE IN MAY

 SAN FRANCISCO, June 11 /PRNewswire/ -- Chevrolet's Pacific Coast Region, buoyed by the phenomenal success of the '93 Geo Prizm introduced last fall and the Full-Size Chevy Pickup, is enjoying a spring buying surge with May retail passenger car sales up 37.4 percent (2,800) cars and trucks up 14.4 percent (5,655) over the same period last year.
 The Full-Size Chevy Pickup is the division's best-selling vehicle in the region with 2,659 retail sales. The all-new for '93 Geo Prizm, with an astounding 1,100 percent increase over May '92 in the San Francisco Zone and a 319.4 percent hike in the Portland Zone, combines with increases in Metro and Tracker to account for overall Geo sales increases in both zones of 61 percent and 49 percent, respectively.
 The Chevrolet Pacific Coast Region is composed of the San Francisco and Portland zones.
 "We're selling Camaros and Suburbans as fast as we can get them," said Rick Baldick, Chevy's Pacific Coast Region marketing manager. "We expect that trend to continue as volume builds in these two hot products," Baldick said.
 "Nothing sells like new product priced right," Baldick continued. "Our traditional rock -- the Full-Size Chevy Pickup, along with the incredible Geo Prizm, a high-quality, made-in-California product with unique California pricing starting at $9,995, and Metro account for our strong Chevrolet performance in May," said Baldick.
 San Francisco Zone passenger car sales in May of 1,496 passenger cars reflect an increase of 38 percent over May '92, while truck sales for the period of 3,105 are up 15 percent.
 The top-selling Chevy vehicles in May for the San Francisco Zone include: Full-Size Chevy Pickup, S-10 Pickup, Geo Prizm, Geo Metro, Suburban, Astro, Camaro, S-10 Blazer, Geo Storm, and Cavalier.
 Portland Zone passenger car sales for the month jumped 37 percent (1,304 units), and trucks climbed 13.4 percent for the period (2,550).
 Four of the top five best-selling Chevy products in the Portland Zone for May are trucks. The list includes: Full-Size Chevy Pickup, Geo Metro, S-10 Pickup, Suburban, S-10 Blazer, Astro, Cavalier, Geo Storm, Geo Prizm and Lumina.
 -0- 6/11/93
 /CONTACT: Suzanne Kane of Chevrolet, 805-373-8440/


CO: Chevrolet ST: California IN: AUT SU:

LS-MF -- LA018 -- 1188 06/11/93 16:04 EST
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Publication:PR Newswire
Date:Jun 11, 1993
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