CHEVRON GOES FOR THE GOLD IN ATLANTA 'Company Nearly Doubles Its Number of Atlanta Service Stations'
CHEVRON GOES FOR THE GOLD IN ATLANTA 'Company Nearly Doubles Its Number of Atlanta Service Stations' ATLANTA, April 16 /PRNewswire/ -- Chevron U.S.A. Products Company today took first steps toward establishing a leadership presence among gasoline marketers in the 15-county Atlanta metropolitan area when it took possession of 69 direct-supplied service stations purchased from Shell Oil Company. The 69-station addition gives Chevron more than 170 stations in Atlanta. "Few communities in the United States show the kind of growth and potential that Atlanta does -- Chevron wants to be a part of that growth," said Mike Lawrence, Chevron Southern Region Manager. "We've made a long-term commitment here and plan to keep growing with Atlanta." Chevron is re-identifying the 69 Shell stations to the Chevron image with new signs, employee uniforms and company products. The initial conversion will continue through April 19. During the summer, each of the stations will be completely converted into a red, white and blue Chevron station. The $12 million identification and improvement program is scheduled to be completed by Labor Day Weekend. According to Dave Smith, Chevron U.S.A.'s vice president, Marketing: "We will improve our ability to serve our customers in Atlanta and the higher volume of gasoline sales will improve efficiency at our Doraville, Georgia, distribution terminal. The additional gasoline will be supplied by Chevron's flagship refinery in Pascagoula, Mississippi." Chevron has committed to Atlanta and the Southeast even further, having recently consolidated its Baltimore-based Mid-Atlantic regional office into the Southern regional office in Marietta, Ga. This shift brings the full-time employee base to more than 350 positions in the Atlanta area and a broadened commitment to Georgia and surrounding states. The majority of stations are operated by independent dealers under Shell. Each of those dealers is converting to the Chevron brand. According to Lawrence, every effort is being made to make the transition easy, including formal training about Chevron's high- quality gasoline products and service standards. According to Lawrence, Chevron customers can expect more convenience and better service due to more locations and a continued emphasis on friendly service from employees. In addition, all Chevron brand gasolines feature Techroline, the company's patented deposit- control additive, which keeps entire fuel intake systems clean. The Chevron stations also will offer 93 octane Supreme, vs. the 92 octane premium currently offered by Shell. Many of the Atlanta Chevron stations offer automotive services and nearly half feature a car wash. In addition, 25 of the high-volume stations will feature Chevron Fast Pay automatic credit card machines at the pump. All Atlanta Chevron (and converted Shell) stations are offering a special promotional opportunity for Shell credit card holders to convert their cards to Chevron. Chevron U.S.A. Products Company, which is a wholly owned subsidiary of Chevron Corporation (NYSE: CHV), supplies about 9,500 service stations in 31 states plus the District of Columbia. Chevron is the nation's largest seller of petroleum products (gasoline, jet fuel, diesel fuel and asphalt combined.) -0- 4/16/92 /CONTACT: Mitch Leff of Cohn & Wolfe, 404-880-5254, for Chevron; or Sherri Zippay, 415-894-4581, or Bobby Boone, 404-984-3010, both of Chevron/ (CHV) CO: Chevron U.S.A. Products Company; Shell Oil Company ST: Georgia IN: OIL SU:
BR -- AT001 -- 9035 04/16/92 05:00 EDT
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|Date:||Apr 16, 1992|
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