CHEVROLET REACHES ANOTHER MILESTONE
CHEVROLET REACHES ANOTHER MILESTONE WARREN, Mich., Nov. 1 /PRNewswire/ -- What is 80 years old this year
and rhymes with USA? Chevrolet, of course.
On Nov. 3, 1911, William C. Durant incorporated Chevrolet Motor Company with Louis Chevrolet as its chief designer - engineer. That union produced what America has come to love: affordable transportation and a little romance. Chevy began wooing buyers with pricing -- $490 for the Model 490 at the beginning of the century. But Chevrolet has kept buyers interested through the years by offering more than merely decent prices. The 1930s saw Chevrolets with streamlined body designs; the '40s ushered in quiet ride. Chevrolet amazed America with an unprecedented level of luxury for the low-priced field in the early 1950s. The Bel Air's option list included automatic transmission, power steering, power brakes and power windows for the first time. And Chevrolet's mission to provide the customer with "more than expected" in its products continues today. Excitement became synonymous with Chevrolet as Corvette joined the lineup in 1953. Next year, the 1 millionth Corvette is expected off the line. In 1961 Chevrolet proved it was not too old to learn new tricks when it introduced the Greenbriar -- a new concept in transportation that became known as the minivan, and a forerunner to the Sportvan, Astro and Lumina APV. In 1967 Chevy introduced the Camaro for truly affordable performance. Camaro celebrates its 25th anniversary this year. Over the years, Chevrolet has offered other timely responses, introducing the fuel-efficient Chevette in 1976 when economy was a watchword, and the Geo brand in 1989 for buyers interested in import- inspired vehicles. Anticipating desires has been a Chevy hallmark. The compact sport utility vehicle market was born in 1982 with the introduction of the Chevrolet S-10 Blazer. And today, Chevrolet builds General Motors' best-selling vehicle -- the Chevy Full-size Pickup, which has the best resale value in the industry. As well as the USA knows Chevrolet, the irrepressible Chevy is full of surprises. For 1992 Chevrolet brings an important safety feature -- four-wheel anti-lock brakes (ABS) -- to more car lines than any other manufacturer, thus providing entry-level vehicles with the same kind of braking performance that many expensive sports cars boast. Is it any wonder that the USA stays with Chevrolet? Some 120 million cars and trucks have worn the Chevrolet "bowtie" since Louis Chevrolet rolled his first car out of a Detroit garage in 1911. Louis Chevrolet would be proud. -0- 11/1/91 /CONTACT: Ruth Bouldes of Chevrolet, 313-492-9230/ (GM) CO: Chevrolet Motor Division ST: Michigan IN: AUT SU: SB-ML -- DE010 -- 0189 11/01/91 11:44 EST
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|Date:||Nov 1, 1991|
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