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CHECKPOINT SYSTEMS, TEXAS INSTRUMENTS AND TARGET STORES FORM PARTNERSHIP TO IMPLEMENT SOURCE TAGGING

 CHECKPOINT SYSTEMS, TEXAS INSTRUMENTS AND TARGET STORES
 FORM PARTNERSHIP TO IMPLEMENT SOURCE TAGGING
 THOROFARE, N.J., Oct. 7 /PRNewswire/ -- Checkpoint Systems, Texas Instruments and Target Stores are working together to test the effect of source tagged merchandise, available on open display, on sales and shrinkage.
 The test is being conducted as part of Checkpoint's Impulse(SM) source tagging program which embeds paper-thin disposable security targets into products or packaging before they reach the retail level. The embedded security target will not be accessible to potential shoplifters.
 "We believe this is a tiny but significant step toward the whole source tagging opportunity," said King Rogers, vice president of loss prevention for Target, a chain of 500 upscale self-service discount stores. "We're going to run this test through the holiday shopping season. We will be measuring the impact of open merchandising source tagged product on sales and shrinkage. We're pleased to be working in partnership with Texas Instruments to implement source tagging."
 Texas Instruments' special pack manager Kathy Oberheu is working with Target to conduct the test. According to Oberheu, open merchandising source tagged products creates goodwill for customers who will be able to examine and select products quickly and conveniently. "We believe we will see more impulse sales when products are out on the sales floor where people can find them easily. Potential shoplifters will be less likely to do so because they won't know which products are protected and which aren't."
 As part of the test, Texas Instruments is inserting the security target into two upper end graphics calculators which are popular among students. Target Stores has been selling them from behind the camera counter because of shoplifting concerns. Protected products will be placed on open display in about 15 Target Stores in one market. In another market, unprotected products will also be placed on open display. In a third market, products will be sold from behind a counter and will require customers to wait for sales help. Target will track sales and shrinkage of these products in all three markets to determine the impact of source tagged product on sales and shrinkage.
 According to Oberheu, source tagging is possible because Checkpoint's radio frequency technology does not have to be touched to be deactivated. Deactivation of the security target with a bar code scanner at checkout allows customers to leave the store without alarming the sensors located at store exits and entrances. "Radio frequency targets that are embedded in our products can be scanned and deactivated simultaneously," Oberheu said. Checkpoint builds its deactivation electronics into many bar code scanners used in discount stores, supermarkets, drugstores, music stores and specialty apparel stores.
 "Texas Instruments, Target Stores and our customers will all win with source tagging. We believe there will be less shrinkage; we will have the ability to put higher priced items out on the shelves; and, our sell-through will increase," said Oberheu. Rogers agreed, "This test will validate our instinctive feeling that source tagged products, merchandised out in the open where they're accessible to customers, will show a dramatic increase in sales."
 Checkpoint Systems, Inc. (NASDAQ: CHEK) offers a variety of security and loss prevention solutions for the protection of assets in diverse market applications. Checkpoint's Electronic Article Merchandising(SM) (EAM)(SM) and Electronic Access Control (EAC) systems are based on its Electronic Signatures(R) technology which makes unique radio signals assignable to items or people. Using detectable, paper-thin, disposable security targets that can be activated and deactivated without contact, the company's EAM systems are installed in more than 65,000 retail locations worldwide.
 Target Stores, headquartered in Minneapolis, has more than 500 stores in 32 states. Target Stores offer a comprehensive merchandise mix from fashion softgoods to electronic products. The company has also opened several Target Greatland stores, a new superstore concept centered on the customer's entire shopping experience. Target Stores has been a leader and innovator in developing partnerships with its vendors, particularly in the area of quick response.
 Texas Instruments Incorporated (NYSE: TXN), headquartered in Dallas, is a high-technology company with sales or marketing operations in more than 30 countries. TI develops, manufactures and markets semiconductors, defense electronics systems, software productivity tools, computer systems and peripheral products, custom engineering and manufacturing services, electrical controls, metallurgical materials, and consumer electronic products. Consumer products include handheld and desktop calculators, electronic reference and data products, and electronic educational toys.
 /delval/
 -0- 10/7/92
 /CONTACT: Glenda Laudisio of Checkpoint Systems, 609-384-2411, or Kathleen Carroll of KMC Communications, 215-539-1052, for Checkpoint Systems/
 (CHEK TXN) CO: Checkpoint Systems, Inc.; Target Stores; Texas Instruments
 Incorporated ST: New Jersey, Minnesota, Texas IN: CPR REA SU:


MK-LJ -- PH004 -- 7353 10/07/92 09:29 EDT
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Date:Oct 7, 1992
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