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"You will need a deep distate for waffle, vagueness and platitudes and flim-flam"

Maurice Saatchi founder of M&C Saatchi, on some of the qualities needed to achieve 'brutal simplicity of thought'

"How many good ads - really good ads - are coming out of London, coming out of the European markets at the moment?"

Seyoan Vela ECD, JWT Dubai, on why the real creative opportunities lie not in Europe, but to the East.

"Good business and good culture are intertwined and it seems naE[macron]ve not to harness both, rather than seek sanctuary in the old complaint"

Beeker Northam executive strategy director, Dentsu,what the ad industry can learn from well-thought out design

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Publication:Campaign Middle East
Date:Oct 9, 2011
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