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 CHARLOTTE, N.C., Aug. 25 /PRNewswire/ -- The Charlotte-based sports merchandising and manufacturing firm of Spectator Sports Services, Inc. has been selected as the official souvenir merchandising concessionaire for 1993-1996 National Collegiate Athletic Association (NCAA) championships. The multi-year agreement gives the company exclusive souvenir sales rights for 79 NCAA championships at nearly 500 sites annually, including the men's and women's Final Fours and the College World Series.
 "Spectator Sports Services is elated to expand its association with the collegiate marketplace and we are especially proud to have been chosen by the NCAA to assist in its endeavors to advance merchandising to higher levels," says Dan Smith, founder and president of Spectator Sports Services.
 For NCAA championships, the company's marketing efforts will extend beyond the event sites.
 "Our agreement with the NCAA appoints Spectator Sports Services to develop merchandising programs with facilities at which NCAA championships are being conducted and at selected hotels which host NCAA activities and participants," says Glenn Love, the company's director of marketing. "There is a tremendous demand for NCAA merchandise and Spectator Sports Services looks forward to trying some things that haven't been done before."
 "Based on the information we received about Spectator Sports Services and the professional manner in which they presented their capabilities, we believe this company will help the administration of the NCAA championships souvenir merchandising program reach a new level of efficiency," says David E. Cawood, NCAA assistant executive director for communications and special events. "This company has universal respect in the special event merchandising industry."
 In addition to the NCAA contract, Spectator Sports Services holds the exclusive merchandising rights to all championship events of the Atlantic Coast Conference and Southern Conference, and also serves as the trademark licensing agent for both conferences. The company's other merchandising agreements include Clemson University and Georgia Tech football stadiums, the Diet Pepsi Tournament of Champions collegiate basketball event in Charlotte, and various PGA Tour and LPGA Tour golf tournaments. With its state-of-the-art screen printing operation, the company also provides products for several of the top NASCAR race teams, Disney licensees, the Amateur Athletic Union and numerous Fortune 500 companies.
 "Merchandising of collegiate athletics is at a point today where it has never been before," says Smith. "The general public's growing interest in NCAA championships dictates that new and innovative merchandising strategies be developed and tested. Spectator Sports Services looks forward to serving the NCAA in that capacity."
 -0- 8/25/93
 /CONTACT: Glenn H. Love, Director of Marketing for Spectator Sports Services, 704-596-2223, or Alfred B. White, Director of Promotions for the National Collegiate Athletic Association, 913-339-1906/

CO: Spectator Sports Services, Inc.; National Collegiate Athletic
 Association ST: North Carolina IN: LEI ADV SU: LIC

SB -- CH001 -- 5699 08/25/93 08:34 EDT
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Publication:PR Newswire
Date:Aug 25, 1993
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