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NEW YORK-With a handful of new philanthropic initiatives, members of the tabletop industry are proving that charity starts at home.

Bride's magazine unveiled its plan to pair up with Goodwill Industries in the new Bride's Home Plate program, which will run throughout 2000. Royal Doulton made a charitable donation to help fund breast cancer research, and Swarovski donated funds for the prevention of domestic violence.

The Bride's Home Plate program encourages both vendors and consumers to donate new and used merchandise to Goodwill Industries for sale in the organization's network of 1,700 retail stores. Proceeds from the sale of donated merchandise will help fund Goodwill's efforts to provide employment and training services to people with disabilities and other special needs.

Lenox and Noritake have already donated a total of $15,000 worth of product through the program, which will be supported by two full promotional pages in Bride's magazine. Participating vendors will receive logo placements on the promotional pages, and a special online section of the will feature participating vendor logos with links to their home pages. Online promotion of the program will run from Feb. 25 through Dec. 27, 2000, and promotional pages will appear in the April/May and February/March issues of Bride's.

On Oct. 27, Royal Doulton donated more than $30,000 to the American Cancer Society Breast Cancer Network. The funds represented the proceeds from the sale of Faith, the second in a three-part series of china figurines designed to benefit breast cancer research.

Swarovski donated the proceeds from its Freedom Pin to the National Coalition Against Domestic Violence (NCADV). Swarovski presented a check in the amount of $25,000 to the NCADV and also donated $10,000 to the Rhode Island Coalition Against Domestic Violence. The money will help fund programs aimed at eradicating domestic violence.
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Article Details
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Author:Page, Melinda
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 6, 1999
Next Article:E-TAIL BRIEFS.

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