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CHANNEL MARKETING PROJECTS HOME COMPUTER HOUSEHOLD PENETRATION OF 2.2 COMPUTERS BY 1999

 CHANNEL MARKETING PROJECTS HOME COMPUTER HOUSEHOLD
 PENETRATION OF 2.2 COMPUTERS BY 1999
 DALLAS, Jan. 14 /PRNewswire/ -- Channel Marketing Corp., a sales and marketing consulting firm based here, says that by the end of the decade, there will be an average of 2.2 personal computers installed in each of America's households. The findings are part of a study completed by Channel Marketing for its clients.
 Channel Marketing is predicting an incredible penetration which confirms the explosive growth now beginning in the home market. At the end of 1991, Channel Marketing estimates there were over 30 million PCs being used in more than 28 million households. Continued lower prices combined with increased mass market retail availability will contribute to the projected household penetration of 2.2 computers by 1999.
 Several additional factors are contributing to the purchase of computers for the home. At the forefront is the increasing growth of home-based businesses and telecommuting. As many companies, large and small, continue to downsize in both space and personnel, more employees are working at home. Whether they work for themselves or for someone else, daily business can now be conducted from any location.
 Children are also affecting home computer sales. As the "Baby Boomer's" children become more proficient in the use of computers at school, many parents want to provide their children an advantage by giving each child his or her own computer. Families also want to have access to the on-line information utilities such as Prodigy. Additionally, many colleges and universities now require students to own their own computer. Channel Marketing projects that by the end of the decade, the notebook computer will be as common in schools across America as the pocket calculator is today.
 The manner in which these computer purchases are taking place is rapidly changing. Channel Marketing believes virtually 100 percent of these home computer shoppers frequent consumer electronics stores, warehouse clubs or other mass merchandiser retailers. With availability of computers and related home office products in such stores as Circuit City, Wal-Mart and Sam's Wholesale Club, more than 50 percent of all computers sold in 1995 will go through the doors of non-traditional retailers. Buying a computer will be no different than buying a VCR or microwave oven, particularly since many computers come pre-configured with all software installed.
 Many manufacturers are following Packard Bell and Magnavox into this channel of distribution. One thing is certain. These channels of distribution continued to exceed many analysts' projections for units sold and sales revenue, and will continue to grab market share from traditional specialty dealers, including computer superstores.
 Channel Marketing specializes in developing sales and marketing strategies and programs for companies that desire to expand their distribution to increase sales revenues. Channel Marketing is the leading expert in assisting traditional PC companies expand their distribution into the mass market, both domestically and internationally.
 -0- 1/14/92
 /CONTACT: David M. Goldstein of Channel Marketing Corp., 214-239-3305/ CO: Channel Marketing Corp. ST: Texas IN: CPR SU:


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Publication:PR Newswire
Date:Jan 14, 1992
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