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CES PRESENTS REVOLUTIONARY TECHNOLOGY WITH LEADING LONG ISLAND BASED RETAILER TO CREATE PAPERLESS PAYMENT PROCESSING

 HAUPPAUGE, N.Y., Feb. 10 /PRNewswire/ -- CES - Card Establishment Services, introduced today with P.C. Richard and Son a dramatic breakthrough in technology that helps retailers enhance customer service, streamline back-office operations and decrease costs. This revolutionary technology, called CES Image, is an electronic archival record management service that creates a paperless processing environment. It electronically captures all customer sales data, including signatures, at the point-of-sale and stores them in a digitized and encrypted format for automated retrieval. By doing so, customers spend less time in line filing out paper receipts and retailers' costs are reduced for handling, storage and retrieval of paper receipts.
 P.C. Richard and Son is the first Long Island-based retailer to utilize this advanced technology developed by CES of Melville, Long Island, to reduce costs and curtail credit card fraud and chargebacks. Through CES Image, retailers can significantly reduce chargebacks due to non-receipt of sales slip or illegible signatures. Additionally, consumer protection against credit card fraud is improved by reducing exposure to sensitive account data available on paper receipts.
 "It's P.C. Richard's responsibility to make sure that we have happy customers," said Gary Richard, president and chief executive officer of P.C. Richard and Son. "Surely this advanced technology is another step to ensure total customer satisfaction. After all, it's customers, manufacturers and employees that will benefit from this commitment," noted Richard. P.C. Richard and Son will be installing CES Image in its remaining 29 stores during the month of February.
 CES Image was demonstrated at the P.C. Richard and Son store outlet located in Hauppauge on Feb. 10 and operates as follows: The card is swiped for authorization through the NCR 5991 signature capture unit, the primary component of CES Image at the point of sale. Card customers sign directly on a lighted display/glass textured pad device and are provided with a paper receipt. The card transaction record, including the customer card number, sale amount and signature, is electronically transmitted to CES for settlement and on-line storage. CES Image offers businesses the ability to obtain clear copies of the card transaction containing the customer signature any time thereafter from CES' optical file. This accelerates the retrieval of customer card receipts to enhance chargeback protection and reduces back office costs.
 "In today's business climate, companies are increasingly looking for ways to reduce expenses and improve customer service. CES Image provides them with a convenient and cost-effective method to achieve these important goals," said John C. Elliott, chief executive officer of CES. "We are delighted to offer P.C. Richard and Son the most advanced technology available in the marketplace today to help them reduce costs and provide their customers with fast and efficient service at the point-of-sale."
 Through CES Image, customer service is enhanced in a number of ways, Mr. Elliott pointed out. The time it takes to prepare a customer card receipt, obtain a signature and separate the receipt copies for customer and business retention is virtually eliminated. This means less waiting time and more efficient customer service. By predominantly displaying customer card transaction information on the textured pad device, customers are given the opportunity to verify the amount of each item purchased. "A unique product like CES Image sets CES apart from the competition because it specifically addresses a business' need to enhance customer service, streamline back office operations and reduce costs," Elliott said. "It also enables businesses of all types to communicate individually with customers at the point-of-sale to strengthen customer relationships."
 CES Image provides all types of businesses that accept cards as payment options with many benefits including: a reduction in the costs associated with shipping, storing, microfilming and retrieving paper credit card receipts; faster retrieval of card receipts by providing on-line access to an electronic record of the card transaction; elimination of the space required to file and store customer card receipts; a reduction in chargeback claims from lost or illegible paper card receipts; faster chargeback resolution by providing businesses with on-line access to their customer card receipts; and improved protection against credit and debit card fraud by reducing exposure to sensitive account data associated with the handling of paper sales slips.
 Additionally, CES Image provides businesses with the ability to easily program promotional messages on the lighted display/glass textured pad device when not in use for a card transaction. The CES Image procedure also has the capability of reducing the fraudulent use of lost or stolen cards by reducing exposure to sensitive account data and eliminating the handling of paper sales slips. The lighted display/glass textured pad device and electronic pen used for customers signatures also act as a deterrent against card theft and forgery.
 CES will be expanding the product options available through CES Image to include dial-up terminal and PC based point-of-sale access. Additional CES Image enhancements currently being researched and developed include providing businesses with signature verification, and media storage and retrieval for private label cards.
 CES is the leader in payment processing services with over 25 years experience in transaction processing including all bankcards, T&E cards, debit cards, proprietary cards, checks and other payments options. It serves over 125,00 clients encompassing almost 200,000 locations nationwide and is one of the fastest growing companies in payment processing. Headquartered in Hauppauge, P.C. Richard and Son offers a broad range of nationally known brands in the electronic and appliance industry. The company operates 30 stores from Brooklyn to South Hampton.
 Businesses interested in obtaining access to CES Image can call CES at 1-800-CES-2-YOU.
 -0- 2/10/93
 /CONTACT: Lorraine Scandariato, 516-391-3835, or Vanessa King, 516-391-3562, both of CES Card Establishment Service; or Alan B. Meschlow of P.C. Richard and Son, 516-582-3800/


CO: CES - Card Establishment Services, Inc. ST: New York IN: SU:

TS-LR -- NY021 -- 5065 02/10/93 10:24 EST
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Date:Feb 10, 1993
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