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CERTIFIED BUSINESS COMMUNICATOR (CBC) SEMINAR AND MARKETING COMMUNICATIONS WORKSHOP TO BE HELD MAY 1

             CERTIFIED BUSINESS COMMUNICATOR (CBC) SEMINAR
         AND MARKETING COMMUNICATIONS WORKSHOP TO BE HELD MAY 1
    LA BREA, Calif., April 9 /PRNewswire/ -- The public is invited to attend this one-day in-depth marketing communications course presented by experienced, well-known, active professionals.  This special event is only offered once a year and can increase skills and knowledge dramatically.
    The program will cover seven of the major areas in business-to- business marketing communications.  Each section will be thoroughly covered.  These are just a few of the topics that will be discussed:
    -- How to select the right publications
    -- How to obtain and use free industry resources
    -- How to budget, and which method is best for you
    -- How to protect trademarks
    -- How to measure advertising effectiveness
    -- How to fuel the creative process
    -- How sales promotion supports your objectives
    -- How to set and implement realistic communications objectives
    Anyone who wants to expand and hone their skills to keep the edge in an increasingly competitive environment should attend this special program -- advertising managers, public relations managers, marketing managers, product and brand managers, sales promotions managers, sales managers, account executives, account coordinators, college students who want "hands-on" knowledge and small business owners.  Participants won't be able to find a better learning value than this special CBC seminar. They will also receive a free reference binder containing copies of all the presentations and additional practical information.  The materials provided are worth the price of the seminar alone.
    This is the seminar to take if preparing for the Certified Business Communicator examination.  Seminar speakers are required to cover the key points participants need to know.  Talk to others who have passed the exam and find that they highly recommend this "refresher" course.
    The seminar is priced to make it affordable.  Register before April 22 and save even more.  Discount registration for B/PAA members is $85; non-members -- $95.  Registration after April 22:  B/PAA members -- $125; non-members -- $150.  The registration fee includes reference materials, continental breakfast and lunch.  Make checks payable to B/PAA.
    Send checks to:  Richard Springer, CBC
                     c/o Wyle Laboratories
                     15370 Barranca Parkway
                     Irvine, CA  92713-9675
    The location is:  Marriott Courtyard
                      3002 S. Harbor Blvd.
                      Santa Ana
    -0-                       4/9/92
    /CONTACT:  Richard Springer of Wyle Laboratories, 714-453-3103/ CO:  Business/Professional Advertising Association ST:  California IN: SU: :;END DM-AL -- LA017 -- 6844 04/09/92 13:55 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Apr 9, 1992
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