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CEO'S report.

PARLIAMENTARY RECEPTION FOR COMPLEMENTARY MEDICINES INDUSTRY IN FOCUS

Teresa Mitchell Patterson and Allan Hudson on behalf of ATMS attended this reception on Tuesday 20th March, 2012. The Complementary Healthcare Council of Australia (CHC) welcomed the Hon. Catherine King, MP, Parliamentary Secretary for Health and Ageing, to open the Complementary Medicines Industry Leaders 2012 Parliamentary Reception in the presence of fellow parliamentarians and industry leaders, among whom were Blackmore's (represented by Marcus Blackmore), Swisse (Radek Sali), Lipa Pharmaceuticals (Dusko Pejnovic), as well as many other major suppliers of supplements.

Mrs King, spoke to leaders of the Complementary Medicines Industry about the future direction of the Industry post TGA reviews. With Health Minister, the Hon. Tanya Plibersek, MP. in attendance, Ms King highlighted a number of the reforms coming out of the, "TGA reforms: A Blueprint for TGA's Future" document released by the Government late last year.

More recently there has been a listing of registered CM products, The Australian Register of Therapeutic Goods (ARTG.) The TGA will also be compiling an electronic listing of products for users, enhancing sanctions and penalties for breaches of compliance, and enforcing changes to explanations on labels to encourage transparency. All of these initiatives are to be established in a collaborative manner with the industry so as to improve trust. Ms King also briefly touched on a vision for a regulatory body. She ended her speech with the comment that the Australian Government recognises the need for CM. "The Australian Government realises the importance of the complementary medicines industry to Australians, to our economy, and to the growing numbers of Australians who choose complementary medicines for their health and wellbeing".

Justin Howden (CHC Political and Consumer Affairs Director) made the point that this was the 3rd CHC meeting. He also mentioned that 70% of the Australian population use CM in some form. The CHC has a seat at the table to influence public policy. Independent studies suggest that 5,000 people in skilled manufacturing jobs are employed directly in CM and 60,000 indirectly (education, science, logistics), and that CM is a $200 million a year export industry that creates 2.3 billion dollars of revenue in Australia. Mr Howden commented that regulation was not easy; however Australia has the strictest TGA in the world and ensures quality and safety.

It was noted during the speech that 41 higher education courses are focused on CM. Sadly there was no mention of the current attacks on the industry. CHC does support consumer demand for education in CM.

The CHC is committed to improve research and standards in CM. The three initiatives for CHC to present to government in 2013 are:

* develop an industry plan, positioning and direction for funding research into export and manufacturing, and structural information;

* conduct clinical trials and increase evidence-based research, encourage an economic base to protect innovations and promote joint funding;

* catalogue and research traditional and indigenous medicines to preserve heritage.

Responding to Catherine's King's opening was CHC President and Blackmore's Director, Richard Henfrey. Mr Henfrey provided an overview of how far the Complementary Medicines Industry has come even since the inaugural Industry Leaders' Parliamentary Reception in 2010 and noted Ms King's comments, the future direction of the Industry, and the CHC. He emphasised the continued collaboration between the Industry and the TGA in implementing reforms and highlighted the recommendations set out in the CHC's Pre-Budget Submission.

Additionally this was an opportunity to launch Complementary Medicines Today (CMT), Australia's first business-to-business magazine focusing on Australia's high growth, innovative, export-driven CM manufacturing industry. Currently the CHC publishes another magazine called Naturally Australia. 100,000 copies of this are distributed nationally, making it the biggest consumer health magazine in Australia.

Radek Sali, Swisse Chief Executive Officer, spoke briefly about his company and its role in promoting CM. He commented that there was an increase in innovation and manufacturing despite the challenges posed by a lack of protection around intellectual property. Dusko Pejnovic, Lipa Pharmaceuticals Chief Executive Officer, shared with the room staggering statistics around employment and export in the complementary medicines manufacturing sector and highlighted opportunities for future growth. The evening closed with a networking opportunity for suppliers.

Bill Pearson

REPORT ON MEETING WITH PROFESSOR KERRY PHELPS AND DR. PENNY CALDICOTT

On Thursday March 1st President Sandi Rogers and Vice Presidents Teresa--Mitchell Paterson and Bill Pearson were invited to an informal initial meeting at Professor Phelps's apartment in Potts Point.

The meeting was as a direct result of contact between Sandi Rogers and Professor Phelps as well as an invitation from the Australian Integrative Medicine Association (AIMA) seeking a working relationship with the ATMS on many levels including

* Appearing at respective Conferences as speakers

* Articles in respective Journals

* Booths at respective Conferences

* Overtures as to networking together and facilitating relationships between natural medicine and orthodox practice.

Professor Phelps was extremely interested in the ATMS and the work we are doing within the Natural Medicine and Therapies Registration Board, our philosophy and stand against statutory registration and how this differs from co-regulation, educational standards for natural medicine practitioners and the emergence of the national competency standards, our belief in the importance of our political profile, the work we have done over the years bringing associations together and the growth of the ATMS into the country's biggest accrediting agency for practitioners.

All in all a very warm and productive hour was spent. It was great to be invited to Professor Phelps's apartment for the meeting as this was very much seen as a friendly atmosphere in which to discuss important issues.

Allan Hudson

ATMS 2ND INTERNATIONAL NATURAL MEDICINE SUMMIT 2013

We are well under way with preparations for our summit on 3rd, 4th & 5th of May 2013.

The theme is Quality of Life--Healthy Aging Naturally. The summit will be held at the Rosehill Gardens event centre, James Ruse Drive, Rosehill NSW 2142. The venue is easily accessible by public transport: there is a railway station at the front door at Rosehill Gardens and the Parramatta Rivercat is only a short walk away. There is also ample free parking.

Following on from the success of our first international Natural Medicine Summit, Embrace Health, Return to Wellness in 2011 we will continue with a multidisciplinary approach. Presenters will be chosen for their expertise in selected areas, and will give their presentations on the summit theme. Panels will discuss the presentations, assisting participants in evaluating the information presented, answer questions, and invite participants to express their opinions. Breakout sessions will provide for practical workshops.

This will be a very exciting event that will feature great presenters such as Professor Lindsay Brown from the University of Queensland, Dr Airdre Grant and Dr Sonya Brownie of Southern Cross University, Ian White of Australian Bush Flowers, David Stelfox, Head of Naturopathy at Endeavour College, Joe Muscolino, a licensed chiropractic physician from the USA, Dr Peter Spitzer, a Clown Doctor, and the homoeopath Linlee Jordan. As well, we have just secured Dr. Patch Adams to take a workshop and present at the summit

Patch Adams is a medical doctor, clown, performer, social activist and founder and Director of the Gesundheit Institute, a holistic medical community that has provided free medical care to thousands of patients since it began in 1971.

"Extraordinary! One man I can look up to and respect," "Incredibly mind blowing and memorable," and "Incredibly inspiring, amazing human being, invaluable to hear him first hand" are among the tributes heard from participants after experiencing Patch Adams, the man portrayed in the hit movie Patch Adams, starring Robin Williams.

[ILLUSTRATION OMITTED]

Patch believes that laughter, joy and creativity are an integral part of the healing process and therefore true health care must incorporate these elements into treatment. Doctors and patients in his model relate to each other on the basis of mutual trust, and patients receive plenty of time from their doctors. Allopathic doctors and practitioners of alternative medicine will work side by side. If you think that all sounds like a utopian impossibility, it isn't. Patch and his colleagues have practised medicine at the Gesundheit Institute together in West Virginia that way for twelve years in what he calls their pilot project.

The Board of ATMS is looking forward to meeting many of you in Sydney in May 2013 to enjoy a rewarding, exciting and unique educational event. Mark this event in your diary for 2013 as you will not want to miss a wonderful opportunity to engage with our excellent presenters. Bookings open in June 2012.

Matthew Boylan is on leave. In place of his regular CEO's Report three ATMS directors have compiled reports on three events of significance to our members: Teresa Mitchell-Paterson, Head of Academic Studies, (Natural Therapies) ATMS; Bill Pearson, ATMS Vice President; Allan Hudson, ATMS Director.
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Title Annotation:trands in complementary medicines industry
Author:Mitchell-Patterson, Teresa; Pearson, Bill; Hudson, Allan
Publication:Journal of the Australian Traditional-Medicine Society
Geographic Code:8AUST
Date:Jun 1, 2012
Words:1459
Previous Article:President's message.
Next Article:Vale Dorothy Hall: Dorothy Hall, the founder of ATMS, passed away on March 24th, 2012. Si monumentum requiris, circumspice.
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