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CENTURY-OLD VITALE FIREWORKS CHANGES OWNERSHIP; CHANGES NAME TO PYROTECNICO AND EXPLODES ONTO THE SCENE

 NEW CASTLE, Pa., June 29 /PRNewswire/ -- The enthusiasm and innovation of a fresh generation of skilled pyrotechnists, combined with the experience of a century-old fireworks master, have come together to form Pyrotecnico.
 The company is making its home in New Castle, recognized as the "Fireworks Capital of America," since more fireworks are shipped out of New Castle than any other place in the United States. The announcement was made today by Stephen Vitale, president of the new firm.
 "I truly believe we've assembled a team of individuals second to none in the industry," said Vitale. "While we have a tremendous amount of experience here in our 28 employees, we're also bringing a great deal of innovation to the way we do things. That's somewhat unusual in an industry that has done things the same way for over a hundred years."
 Pyrotecnico was formed as a result of a management buyout of the former Vitale Fireworks Manufacturing Company, Inc., based in New Castle since 1889. Stephen Vitale maintains that while Pyrotecnico will move forward in terms of its approach to creativity and management, the company will continue to uphold the standard of excellence that Vitale had long been known for.
 One important area the company will not abandon is the manufacturing of product, according to Vitale. "While the majority of other concerns rely strictly on imports from the Orient, we are committed to producing at least 30 percent or our own product. We will remain one of the few who still manufacture domestically, and we believe that gives us better overall quality control."
 Two other areas of the business on which Pyrotecnico will continue to concentrate, according to Vitale, will be development of "leading edge" show designs and the maintenance of their tremendously high standards for safety.
 "I don't think there's any other fireworks company today that has greater creative abilities than our pyrotechnists. There isn't a fireworks company in the world that I would be afraid to compete against. We're also looking to further develop those non-traditional areas of the business, such as fireworks for weddings and displays choreographed to music."
 As for safety, Vitale said they are religious about it. "We constantly review our safety procedures in the plant and in the field to provide the highest level of protection to our employees and to our spectators."
 "I've been in the business since I was 14," said Vitale. "My family worked hard to build this company over the past 100 years, and that tradition won't change. We have one collective goal. Simply to build on that strong foundation and make it the very best."
 Pyrotecnico starts with a long and celebrated history, having been associated with some of the most spectacular fireworks exhibitions ever presented. Among the most notable of these shows:
 -- Washington Monument display, which the company has staged four times in the last decade;
 -- 1939 World's Fair;
 -- Kentucky Derby Festival;
 -- Anniversary Celebration, island of Antigua, British West Indies;
 -- 350th Birthday Celebration of Greenwich, Conn.; and
 -- National Fireworks Championships, Cleveland.
 The summer of 1993 is no exception, as Pyrotecnico is providing over 400 Fourth of July fireworks displays across the country, making it one of the top five pyrotechnical companies in the country, based on annual volume. Among the displays planned are:
 -- Miami;
 -- Annapolis, Md.;
 -- Myrtle Beach, S.C.;
 -- Busch Gardens, Va.;
 -- Numerous displays planned for the Greater Pittsburgh area; and
 -- Virginia Beach, Va.
 OFFICERS OF PYROTECNICO, INC.
 -- Stephen Vitale, president, New Castle:
 With over 12 years of experience in the industry, Vitale will oversee day-to-day operations of the business, as well as maintaining his extensive account list. Vitale, who holds a B.S. degree in finance from Duquesne University, has been general manager of the company and has been involved in all aspects of the business from design to production to sales.
 -- Michael J. Fox, vice president of operations/chief pyrotechnist, New Castle:
 Fifteen years of experience in the field, including 11 years with Vitale. Fox has served as lead designer and has been a consultant to some of the most prominent fireworks companies in the world, including Ruggeri of France and Howard and Sons of Australia; as well as the Benson and Hedges Fireworks Competition in Toronto.
 -- Stuart Schwartz, vice president/northern sales, New Castle:
 Fifteen years of sales and management experience, Schwartz is responsible for sales and new business development throughout the company's northern territory. Along with Vitale, he is responsible for the company's marketing and advertising.
 -- Bruce Volensky, vice president/southern sales, Montgomery, Ala.:
 Volensky has extensive experience in the fireworks industry. He is a skilled pyrotechnist, having shot many shows, and it was his love of fireworks that led him to change careers 15 years ago.
 -- Eugene Trott, director of manufacturing and safety, New Castle:
 Trott's family has been in the fireworks business for three generations. Since being introduced to fireworks displays at the age of 13, Trott has "done it all." He is one of the company's premier pyrotechnists and extremely knowledgeable on the production of fireworks products and on the safety procedures that must be followed.
 -0- 6/29/93
 /CONTACT: Mary Ann Miller of DDF&M Public Relations, 412-261-2580, for Pyrotecnico/


CO: Pyrotecnico, Inc.; Vitale Fireworks ST: Pennsylvania IN: SU:

KC-DD -- PG005 -- 6845 06/29/93 16:03 EDT
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Date:Jun 29, 1993
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