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CENTURY 21(R) SYSTEM ADDS BENELUX REGION TO INTERNATIONAL NETWORK

 IRVINE, Calif., Jan. 13 /PRNewswire/ -- In a move that will significantly expand its European presence, Century 21 Real Estate Corp. today announced that it has sold the master franchise rights for Belgium, the Netherlands and Luxembourg to Century 21 Benelux, N.V., a new region owned by a partnership led by Rudy Geudens, a prominent Belgian real estate broker.
 Geudens owns nine real estate offices throughout Belgium and will serve as regional director responsible for recruiting new broker/franchisees to the CENTURY 21(R) system.
 "Belgium, Luxembourg and the Netherlands are excellent additions to the CENTURY 21 system and will greatly enhance our existing European network, which includes operations in France, the United Kingdom and Northern Ireland," said Richard J. Loughlin, president and chief executive officer for Century 21 Real Estate Corp. "The Benelux countries are home to 25 million people and will be increasingly important as the European real estate market expands and the European Economic Community becomes a greater force in intra-European business. The formation of the Benelux Region rs?ents our continual effort to expand the CENTURY 21 system worldwide," he added.
 "By affiliating with the CENTURY 21(R) system, we will be in a better position to capture market share and serve a growing client base," Geudens said. "The organization's professional approach and widely recognized emphasis on quality service will add depth to our existing real estate services."
 In the coming months, executives from Century 21 Real Estate Corp. will travel to the region to train the new staff. Each new CENTURY 21 office will enjoy an array of benefits provided to the organization's franchises, including state-of-the-art training, marketing support, management consulting, worldwide referrals and unmatched name recognition.
 Geudens plans to expand the region quickly and expects to open approximately 30 offices by the end of the year.
 The CENTURY 21 system has more than 1,100 offices outside the United States, with operations in Australia, Canada, France, Japan, Mexico, New Zealand, Papua New Guinea, Puerto Rico, Guam, the United Kingdom, Northern Ireland and Hong Kong.
 Century 21 Real Estate Corp. is a wholly owned subsidiary of Metropolitan Life Insurance Co. The CENTURY 21 system is the world's largest real estate sales organization, with more than 6,000 offices in nine countries.
 -0- 1/13/94
 /CONTACT: Todd Appleman or Roger Cruzen, Fleishman Hillard, 800-959-3731 or 213-629-4974/


CO: Century 21 Real Estate Corp. ST: California IN: SU:

MF-LS -- LA028 -- 1886 01/13/94 16:29 EST
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Publication:PR Newswire
Date:Jan 13, 1994
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