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CELLULAR ONE COMPLETES ADVERTISING AGENCY SELECTION

 WEST PALM BEACH, Fla., Dec. 2 /PRNewswire/ -- Christopher Daly, vice president of Marketing of the Florida Region for McCaw Cellular Communications, Inc. (NASDAQ: MCAWA), d.b.a. Cellular One, announced today the selection of three agencies to implement a strategic advertising and marketing program for 1994.
 "After reviewing our overall requirements within each Florida market and identifying specific trends within the wireless communications industry, we finalized our 1994 marketing plans, which included selecting various agencies to handle the marketing strategies we have developed," commented Daly.
 Following an in-depth review of eight agencies in the areas of promotional and image advertising, direct marketing, and collateral development, the following selections were announced:
 1. Crispin & Porter Advertising Agency headquartered in Coconut
 Grove, Fla., will be the agency of record for creative
 development in our general market advertising and promotional
 advertising;
 2. Business Incentives, Inc., a Minneapolis-based firm will be
 responsible for direct marketing initiatives;
 3. Corporate Design Associates, an Orlando, Fla.-based agency, will
 handle point-of-purchase and collateral creative development.
 "We realize tremendous efficiencies because of our internal ability to plan and place media and manage production activities. Therefore, the agencies were chosen based on their strengths and capabilities to support our marketing strategies in each of the three identified areas -- image, direct marketing, and collateral creative. I am delighted with the team of agencies we have selected and look forward to putting their expertise to work," said Daly.
 -0- 12/2/93
 /CONTACT: Tarleton J. Jones (Florida), 305-351-6382, or cellular, 305-328-0484, Jacqueline W. Stewart (South Florida), 407-640-1185, or cellular, 407-346-4595, Cindy Smith (West Florida), 813-222-5554, or cellular, 813-240-0017, or Marjorie Patterson (North/Central Florida), 407-865-8800, or cellular, 407-256-4677, all of Cellular One/
 (MCAWA)


CO: Cellular One; Crispin & Porter Advertising Agency; Business
 Incentives, Inc.; Corporate Design Associates ST: Florida, Minneapolis IN: TLS ADV SU:


AW-SS -- FL010 -- 9796 12/02/93 12:04 EST
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Publication:PR Newswire
Date:Dec 2, 1993
Words:310
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