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CELLULAR CUSTOMERS CELEBRATE SAFETY

 Georgians Are Using Cellular For Safety
 ATLANTA, May 12 /PRNewswire/ -- BellSouth Mobility (BMI) cellular


customers in north Georgia are using cellular phones to call in reports on drunk drivers, accidents and emergencies and -- as a result -- are saving lives.
 Emergency service calls have become such a predominant use of cellular phones around north Georgia that BMI reports some 500 calls are placed via cellular to 9-1-1 every weekday! During this year's National Cellular Safety Week, May 12-18, BMI salutes these cellular Samaritans and reminds all cellular customers to use those phones safely.
 "Our customers are using cellular for more than just staying in touch," said Craig Sparks, BellSouth Mobility regional vice president. "They are using cellular phones for personal safety and security and to help their fellow drivers. Cellular technology has become a constant, vital link to law enforcement, emergency response and disaster relief when conventional landline phone lines are not readily available."
 Cellular Means Safety
 The theme for Cellular Safety Week is "Cellular Means Safety." This extends from the protection of customers and others by dialing for help via the air waves to the safe use of car phones. In a recent nationwide survey of cellular customers countrywide, almost 70 percent of those polled said safety and security are the best reasons to own a cellular phone. Almost half of all cellular owners have used their phones to report car trouble, medical emergencies, crimes or drunk drivers.
 "Cellular telephones are being used to save lives and promote safety on a daily basis," continued Sparks. "And these instances extend beyond the protection of the cellular user to ensuring the safety of others in the community. Cellular phone owners are twice as likely to report dangerous road conditions, accidents and other serious problems that could prove to be hazardous for other drivers. We track about 5 per day Monday through Friday and a total of about 300 calls each weekend to 9-1-1 in north Georgia alone. And these are in addition to calls to our Auto Help Line for highway assistance."
 The Blizzard of '93 was a strong example of cellular service in action while landline phones were unavailable. BMI logged a total of 1,443 cellular calls to 9-1-1 on "White Saturday" alone.
 Driving Safety
 During cellular safety week, BMI is encouraging all cellular customers everywhere to use their phones responsibly.
 "We want to promote safe driving and educate all customers on the use of phones while driving a car," emphasized Sparks. "For instance, we encourage customers to use the speakerphone so they can keep both hands on the wheel and their eyes on the road; and to use the memory function so they can dial a number with the push of only a couple of buttons. If their conversation is apt to be intense or distracting, we suggest they pull over to the side of the road to complete the call."
 Emergency Use Across North Georgia
 Cellular phones are now being used by a wide variety of emergency personnel across north Georgia. Hazardous Waste Rescue teams, police departments and emergency vehicles are utilizing cellular communications for a crucial, unparalleled link to the community.
 Cellular Emergency Callboxes are providing contact with protection in areas where installation costs prohibited the use of traditional, landline call boxes. Students and faculty utilizing parking lots on the campuses of the University of Georgia and Clayton State College are already recognizing the benefits of immediate communications with campus security.
 "Cellular coverage is providing an unparalleled security mechanism in our communities," summarized Sparks. "It is a stable contact that allows Georgians to help one another. It's becoming Cellular Safety Week every week."
 BellSouth Mobility, a part of BellSouth Cellular Corp., serves more than 760,000 customers in Alabama, Florida, Georgia, Kentucky, Louisiana, Mississippi, South Carolina and Tennessee. The cellular carrier actively supports Cellular Safety Week which is supported by The Cellular Foundation.
 -0- 5/12/93
 /CONTACT: Craig Sparks of BellSouth Mobility, 404-847-3620, or Claudia Coplon of Davis & Associates, 404-252-6187, for BellSouth Mobility/


CO: BellSouth Mobility Inc ST: Georgia IN: TLS SU:

RA-BN -- AT099 -- 7377 05/12/93 08:34 EDT
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Date:May 12, 1993
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