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CELLULAR BOOMS IN 1991

 CELLULAR BOOMS IN 1991
 WASHINGTON, March 16 /PRNewswire/ -- The Cellular


Telecommunications Industry Association issued the following:
 The cellular telephone industry grew more than 43 percent in calendar 1991, adding an all-time record 2.3 million subscribers in 12 months.
 The spiraling growth left the industry with 7.6 million subscribers nationwide as of Dec. 31, up 43 percent compared to the 5.3 million reported on Dec. 31, 1990.
 Continuing a historical trend, the second half of the year proved the industry's strongest, with subscribership jumping 1.2 million or almost 20 percent. Subscribership had grown 1.1 million during the first half.
 The rise in customers during the second half is equivalent to the addition of 196,182 new cellular users every month, or 6,400 every calendar day.
 "There's no doubt our nation was in a recession in 1991 and that some on Wall Street worried cellular would falter in a recession," said Elizabeth Maxfield, acting president, Cellular Telecommunications Industry Association.
 "Put simply, I know of no other industry that managed to grow 43 percent in 1991. And that can be attributed to the fact the general consumer is discovering the utility of our service and the peace of mind offered by instant communication."
 The latest CTIA survey, covering the last six months of 1991, shows the industry enjoyed its best six-month and 12-month periods ever financially. The $3.1 billion reported in service revenues for the second half of the year was a record for any six-month period, and the resulting total for the entire year, $5.7 billion, set a new annual record.
 Indeed, cellular's latest snapshot shows it swimming strongly against the sluggish economy with records in every category: subscribership, revenues, roaming revenues, capital investment and employment.
 The industry's cumulative capital investment jumped a strong 38 percent during the year to a new total of $8.7 billion. That means the industry invested $2.4 billion during 1991 alone.
 Roaming revenues climbed 54 percent during calendar 1991, from $456 million in 1990 to $703.6 million, and now represent 12.3 percent of total revenues.
 Carriers also reported a 23 percent increase in employment, from 21,382 to 26,327.
 For the year, the average cellular phone call increased slightly in length, from 2.2 minutes to 2.38 minutes. The average monthly bill dropped from $80.90 as of Dec. 31, 1990, to $72.74 as of Dec. 31, 1991.
 -0- 3/16/92
 /CONTACT: Norman Black or Lynne Mallonee of the Cellular Telecommunications Industry Association, 202-785-0081/ CO: Cellular Telecommunications Industry Association ST: District of Columbia IN: TLS SU:


SB-DC -- DC015 -- 8393 03/16/92 14:58 EST
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Date:Mar 16, 1992
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