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CELEBRITIES TYPICALLY DON'T TAKE PERSONAL PHOTOS; STUDY REVEALS MOST 'STARS' ARE UNCOMFORTABLE HAVING THEIR PRIVATE PICTURES DEVELOPED

 IRVINE, Calif., March 4 /PRNewswire/ -- A study released today proves that fame thwarts famous personalities from taking personal photos. A majority, 78 percent, of well-known celebrities responding to a study of picture-taking habits of famous people report they take few or no personal photos. Most respondents expressed an uneasiness about protecting the privacy of their snapshots; a quality leading to the lack of professional confidence at most photo labs.
 The study, conducted between Jan. 28 and Feb. 28, 1993, polled 344 celebrities and many of their talent agents and managers. A surprising 268 of the respondents suggested that their privacy is jeopardized as their snapshots might become distributed to the media and distributed without their consent.
 The study was commissioned by 30 Minute Photo Etc., the Irvine-based full-service photo center. "It was undertaken out of the concerns expressed by many of the photo center's regular celebrities customers. "These famous personalities always ask about the security taken to preserve the integrity of their privacy," reported Mitchell Goldstone, president of 30 Minute Photos Etc. "All to often they surrender their rights to photograph and make colorful enlargements to celebrate the private events of their lives," observed Goldstone.
 The respondents claim they take few personal photos out of apprehension over film handling and processing. The results of the study also identify other celebrity concerns regarding how their film is handled during the development process. "Usually bad quality photos are not the fault of the celebrity picture takers, but the result of unskilled lab technicians and poorly maintained processing equipment," explained Goldstone.
 "Because these special customers are rich and famous, they spend thousands of dollars on elegant vacations, wondrous parties and exotic events, yet many unknowingly buy inferior film and use mass-market discount developers. All to often this leads to poorly preserved photos of their cherished events," added Goldstone.
 Separately, last month 30 Minute Photos Etc., the southern California-based photo center launched its exclusive, confidential photo mailer business marketed exclusively for those in the entertainment industry. As the only 100 percent Kodak photo center, 30 Minute Photos Etc. guarantees the same expert quality prints and enlargements as is offered to customers who visit its retail photo center. Client confidentiality is also guaranteed. The full-service photo center, already a close friend to the entertainment community (See Wall Street Journal article, Feb. 23, 1993, Page B-1) also distributes the self- service photo mailers to many talent agencies and directly to its clients.
 For information on the study and background facts, contact: Mitchell Goldstone, president, 30 Minute Photos Etc., 92 Corporate Park Plaza, Irvine, Calif. 92714, 714-474-3942.
 -0- 3/4/93 R
 /CONTACT: Mitchell Goldstone, president of 30 Minute Photos Etc., 714-474-3942/


CO: 30 Minute Photo Etc. ST: California IN: SU:

AL -- MN099 -- 3484 03/05/93 13:37 EST
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Date:Mar 5, 1993
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