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CELEBRATE THE HOLIDAYS IN VELVET LINGERIE

 COSTA MESA, Calif., Oct. 26 /PRNewswire/ -- This holiday season, women will be more glamorous than ever, even in their own homes, wearing teddies, bustiers and other styles of glamorous lingerie in rich velvets trimmed with dramatic embellishments, such as lace, pearls and sequins. Supporting this fashion forecast, Frederick's of Hollywood will be supplying more than a half-million pieces of lingerie in plush velvet and other opulent fabrics to its more than 200 stores from coast to coast.
 The most popular items are expected to include a red velvet teddy trimmed in lace and pearls for $32; a jade velvet teddy with sequins for $35; and a deep green velvet bustier, complete with garters and G-string for $48. Pearls, sequins and lace also adorn many of the teddies, bustiers, camisoles, robes, gowns and baby dolls that Frederick's will carry in prices ranging from $24 and up.
 "Today, women want to be glamorous, but they also want value," said Christa Koegl, Frederick's merchandise manager. "Although people may have less to spend this holiday season, at Frederick's of Hollywood, they can still have a rich, elegant look, while staying within their budget."
 Other gift ideas from Frederick's include new, lace push-up bras in red and jade which range from $12 to $25. These popular bras with padding give women a more voluptuous look, which is ideal under the season's low-cut, body-hugging fashions.
 Because sheer fashions, see-through lace teddies and other baring styles will be popular for parties, the company expects these colorful bras to be in demand.
 For calendars filled with holiday parties, stretch lace catsuits are also perfect, especially when worn with palazzo pants or glitter mini- skirts. This year, catsuits will glitter in black-and-gold and black- and-silver combinations.
 In addition, for the first time, Frederick's stores nationwide will be offering high-heeled marabou slippers, in black or white, for $28. These slippers add a fun and festive touch to any holiday outfit.
 Frederick's of Hollywood also offers numerous ideas for stocking stuffers, from red Christmas garters, priced from $4 to $8 to scented candles.
 Not to ignore the men, Frederick's will offer luxurious briefs and boxers in 100 percent silk, in both solid colors and prints, ranging from $20 to $24. Pure silk pajamas are also popular for men, with a short pajama set for $65 and long pajama sets ranging from $52 to $65.
 Frederick's of Hollywood specializes in sleepwear, intimate daywear, bras and panties, bustiers and body shapers, robes, hosiery, leisurewear, accessories and men's gifts.
 Now entering its 48th year of operation, Frederick's of Hollywood is the country's best-known lingerie company. In addition to operating more than 200 stores from coast to coast, the company also mails 40 million catalogs annually.
 -0- 10/26/93
 /CONTACT: Jane Gillespie or Ellen Appel, 714-708-0800/


CO: Frederick's of Hollywood ST: California IN: REA TEX SU:

LV -- NYHFNS3 -- 6652 10/26/93 06:48 EDT
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Publication:PR Newswire
Date:Oct 26, 1993
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