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CDR/IRI H&BA Shopping Study.

COLD/ALLERGY/SINUS TABLETS/PACKETS

DOLLAR SALES
$4.75 bil. *

% Change vs. Prior 12 Months

Total         +0.4%
Supermarket   +0.4%
Drug Stores   -0.6%

UNIT VOLUME

468.2 mil. *

% Change vs. Prior 12 Months

Total         +1.5%
Supermarket   +2.1%
Drug Stores   -3.6%

Note: Table made from bar graph.

Top brands             Dollar Sales   % Change   Unit Volume   % Change

1. Private Label        $1.50 bil.     +  1.9     191.2 mil.     +  1.3
2. Zyrtec               358.5 mil.     +  3.3      17.4 mil.     +  3.2
3. Claritin             241.4 mil.     +  4.7      13.9 mil.     +  3.4
4. Allegra              203.1 mil.     +  2.0      10.2 mil.     +  0.4
5. Alka-Seltzer Plus    181.1 mil.     -  9.3      28.4 mil.     - 10.0
6. Mucinex DM           177.7 mil.     - 14.4      11.2 mil.     - 14.2
7. Mucinex              170.5 mil.     -  9.7      10.0 mil.     - 10.6
8. Benadryl             147.2 mil.     +  1.4      21.5 mil.     -  0.5
9. Claritin D           125.6 mil.     +  5.9       5.9 mil.     +  5.9
10. Mucinex Fast Max    105.2 mil.     +  2.8       7.6 mil.     +  5.3

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
stores         27.2%

Discounters    5.8%

Supercenters   2.2%

Supermarkets   23.9%

Warehouse
clubs          13.0%

Dollar
stores         6.3%

All
Outlets        67.2%

$ Per Buyer Per Year

Drug
Stores         $60.35

Discounters    $27.00

Supercenters   $26.14

Supermarkets   $33.11

Warehouse
clubs          $47.94

Dollar
Stores         $16.51

All
Outlets        $64.03

Annual Purchase Occasions Per Buying Household

Drug
stores         3.5

Discounters    2.1

Supercenters   2.0

Supermarkets   2.8

Warehouse
clubs          2.2

Dollar
stores         3.0

All
Outlets        5.0

$ Per Purchase Occasion

Drug
Stores         $17.42

Discounters    $12.95

Supercenters   $13.17

Supermarkets   $11.65

Warehouse
clubs          $21.57

Dollar
Stores         $5.48

All
Outlets        $12.81

% of Households Repeating

Drug
stores         16.5%

Discounters    2.5%

Supercenters   0.9%

Supermarkets   12.9%

Warehouse
clubs          6.2%

Dollar
stores         3.3%

All
Outlets        50.1%

Average Price Per Unit

Drug
Stores         $14.14

Discounters    $10.79

Supercenters   $11.30

Supermarkets   $9.70

Warehouse
clubs          $18.11

Dollar
Stores         $3.96

All
Outlets        $10.24

Note: Table made from bar graph.

MINERAL SUPPLEMENTS

DOLLAR SALES

$3.79 bil. *

% Change vs. Prior 12 Months

Total         +3.2%
Supermarket   +3.2%
Drug Stores   +2.4%

UNIT VOLUME
319.8 mil. *

% Change vs. Prior 12 Months

Total         +2.3%
Supermarket   +1.9%
Drug Stores   +1.7%

Note: Table made from bar graph.

Top brands               Dollar      % Change      Unit       % Change
                          Sales                   Volume

1. Private Label       $1.24 bil.     +  2.4     138.0 mil.     +  2.3
2. Nature Made         323.1 mil.     -  0.7      30.0 mil.     -  5.0
3. Nature's Bounty     271.8 mil.     -  2.3      30.4 mil.     +  0.5
4. Prevagen            115.4 mil.     + 32.0       2.3 mil.     + 33.8
5. Culturelle          112.6 mil.     -  5.5       4.9 mil.     -  7.0
6. Align                89.5 mil.     +  2.3       2.8 mil.     +  6.9
7. Schiff Mega Red      64.5 mil.     -  4.0       2.7 mil.     +  0.4
8. Qunol                64.2 mil.     + 27.6       3.0 mil.     + 27.5
9. Schiff Digestive     56.5 mil.     -  7.6       3.6 mil.     -  9.2
   Advantage
10. Sundown Naturals    51.6 mil.     - 17.9       6.0 mil.     - 17.6

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
stores         16.8%

Discounters    3.4%

Supercenters   1.1%

Supermarkets   14.0%

Warehouse
clubs          14.5%

Dollar
stores         1.8%

All
Outlets        54.6%

$ Per Buyer Per Year

Drug
Stores         $68.54

Discounters    $27.75

Supercenters   $26.21

Supermarkets   $38.90

Warehouse
clubs          $70.12

Dollar
Stores         $14.62

All
Outlets        $83.00

Annual Purchase Occasions Per Buying Household

Drug
stores         2.9

Discounters    1.8

Supercenters   1.7

Supermarkets   2.3

Warehouse
clubs          2.6

Dollar
stores         2.3

All
Outlets        4.2

$ Per Purchase Occasion

Drug
Stores         $23.47

Discounters    $15.54

Supercenters   $14.87

Supermarkets   $16.88

Warehouse
clubs          $26.61

Dollar
Stores         $6.43

All
Outlets        $19.57

% of Households Repeating

Drug
stores         9.2%

Discounters    1.1%

Supercenters   0.3%

Supermarkets   6.3%

Warehouse
clubs          8.1%

Dollar
stores         0.7%

All
Outlets        37.5%

Average Price Per Unit

Drug
Stores         $12.81

Discounters    $12.04

Supercenters   $11.92

Supermarkets   $11.05

Warehouse
clubs          $18.71

Dollar
Stores         $4.49

All
Outlets        $13.02

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

WEIGHT CONTROL/NUTRITIONALS LIQ./PWD.

DOLLAR SALES

$3.53 bil. *

% Change vs. Prior 12 Months

Total         +4.6%
Supermarket   +4.3%
Drug Stores   -0.8%

UNIT VOLUME
359.9 mil. *

% Change vs. Prior 12 Months

Total         +6.1%
Supermarket   +7.8%
Drug Stores   -1.6%

Note: Table made from bar graph.

Top brands              Dollar      % Change      Unit      % Change
                        Sales                    Volume

1. Premier Protein   $406.4 mil.     + 16.7    37.2 mil.     + 18.5
2. Ensure             386.0 mil.     + 5.4     34.9 mil.     + 6.1
3. Private Label      266.8 mil.     + 5.7     32.2 mil.     + 3.9
4. PediaSure          251.7 mil.     + 0.1     18.7 mil.      0.0
5. Atkins             197.4 mil.     + 22.4    26.7 mil.     + 17.2
6. SlimFast           178.0 mil.     + 15.5    18.9 mil.     + 12.0
7. Boost              150.0 mil.     + 21.6    11.4 mil.     + 11.3
8. Ensure Plus        144.7 mil.     - 1.9     11.2 mil.     - 5.0
9. Muscle Milk        139.0 mil.     + 6.1     21.0 mil.     + 1.5
10. Glucerna          112.4 mil.     + 1.9      8.9 mil.     + 1.5

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
stores         3.6%

Discounters    2.0%

Supercenters   0.8%

Supermarkets   17.8%

Warehouse
clubs          8.0%

Dollar
stores         0.6%

All
Outlets        36.6%

$ Per Buyer Per Year

Drug
Stores         $73.90

Discounters    $42.96

Supercenters   $32.69

Supermarkets   $51.38

Warehouse
clubs          $105.58

Dollar
Stores         $26.01

All
Outlets        $97.85

Annual Purchase Occasions Per Buying Household

Drug
stores         2.5

Discounters    2.6

Supercenters   2.2

Supermarkets   3.7

Warehouse
clubs          3.5

Dollar
stores         2.8

All
Outlets        5.4

$ Per Purchase Occasion

Drug
Stores         $20.94

Discounters    $16.61

Supercenters   $15.08

Supermarkets   $13.87

Warehouse
clubs          $30.40

Dollar
Stores         $9.24

All
Outlets        $18.29

% of Households Repeating

Drug
stores         1.9%

Discounters    0.9%

Supercenters   0.3%

Supermarkets   9.9%

Warehouse
clubs          4.7%

Dollar
stores         0.3%

All
Outlets        24.5%

Average Price Per Unit

Drug
Stores         $9.87

Discounters    $9.99

Supercenters   $10.57

Supermarkets   $7.96

Warehouse
clubs          $21.77

Dollar
Stores         $2.95

All
Outlets        $10.40

Note: Table made from bar graph.

INTERNAL ANALGESIC TABLETS

DOLLAR SALES

$3.43 bil. *

% Change vs. Prior 12 Months

Total         -0.3%
Supermarket   +0.5%
Drug Stores   -0.1%

UNIT VOLUME
559.6 mil. *

% Change vs. Prior 12 Months

Total         +1.8%
Supermarket   -2.5%
Drug Stores   -2.0%

Note: Table made from bar graph.

Top brands             Dollar Sales   % Change   Unit Volume   % Change

1. Private Label        $1.18 bil.     -  1.7     244.9 mil.     -  0.2
2. Advil                451.3 mil.     -  4.7      58.8 mil.     -  5.9
3. Tylenol              371.7 mil.     + 11.9      49.1 mil.     + 12.1
4. Aleve                325.4 mil.     -  1.1      42.2 mil.     +  2.1
5. Bayer                210.5 mil.     -  4.7      31.8 mil.     -  6.8
6. Excedrin Migraine    95.5 mil.      +  2.3      13.2 mil.     +  1.0
7. Advil PM             81.6 mil.      -  3.9       9.1 mil.     -  2.5
8. Excedrin             78.2 mil.      +  2.7      10.1 mil.     +  0.5
9. Motrin IB            71.6 mil.      +  1.0       8.5 mil.     +  0.7
10. Tylenol PM          53.9 mil.      +  4.0       5.9 mil.     +  1.0

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
stores         25.1%

Discounters    7.5%

Supercenters   2.5%

Supermarkets   30.1%

Warehouse
clubs          15.6%

Dollar
stores         8.6%

All
Outlets        76.9%

$ Per Buyer Per Year

Drug
Stores         $35.79

Discounters    $13.99

Supercenters   $13.08

Supermarkets   $21.14

Warehouse
clubs          $27.83

Dollar
Stores         $12.60

All
Outlets        $40.48

Annual Purchase Occasions Per Buying Household

Drug
stores         3.2

Discounters    2.1

Supercenters   2.0

Supermarkets   3.1

Warehouse
clubs          2.1

Dollar
stores         3.3

All
Outlets        5.3

$ Per Purchase Occasion

Drug
Stores         $11.20

Discounters    $6.69

Supercenters   $6.69

Supermarkets   $6.83

Warehouse
clubs          $13.38

Dollar
Stores         $3.78

All
Outlets        $7.57

% of Households Repeating

Drug
stores         14.8%

Discounters    3.3%

Supercenters   1.0%

Supermarkets   17.4%

Warehouse
clubs          7.2%

Dollar
stores         4.8%

All
Outlets        60.6%

Average Price Per Unit

Drug
Stores         $8.65

Discounters    $5.66

Supercenters   $5.82

Supermarkets   $5.67

Warehouse
clubs          $11.95

Dollar
Stores         $3.05

All
Outlets        $6.26

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

DEODORANT

DOLLAR SALES
$3.15 bil. *

% Change vs. Prior 12 Months

Total          +6.2%
Supermarkets   +3.5%
Drug Stores    +0.9%

UNIT VOLUME

753.7 mil. *

% Change vs. Prior 12 Months

Total           +0.9%
Supermarkets    -2.1%
Drug Stores     -2.7%

Note: Table made from bar graph.

Top brands                      Dollar Sales   % Change

1. Dove                         $198.2 mil.     + 13.3
2. Dove Men+Care                 185.4 mil.     + 15.1
3. Secret                        150.4 mil.     + 22.5
4. Degree Men                    146.6 mil.     -  9.7
5. Dove Advanced Care            134.3 mil.     + 13.9
6. Secret Clinical Strength      130.2 mil.     +  4.4
7. Old Spice High Endurance      121.7 mil.     +  2.0
8. Suave                         98.5 mil.      +  2.3
9. Old Spice                     93.8 mil.      + 16.6
10. Secret Outlast               90.4 mil.      -  8.9

Top brands                      Unit Volume   % Change

1. Dove                          41.2 mil.     +  6.2
2. Dove Men+Care                 33.6 mil.     + 15.8
3. Secret                        35.3 mil.     + 16.4
4. Degree Men                    43.1 mil.     - 13.6
5. Dove Advanced Care            33.1 mil.     + 13.6
6. Secret Clinical Strength      14.4 mil.     +  0.3
7. Old Spice High Endurance      33.2 mil.     -  2.5
8. Suave                         56.4 mil.     -  1.5
9. Old Spice                     18.2 mil.     + 13.5
10. Secret Outlast               19.7 mil.     - 12.1

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
stores          16.7%

Discounters     13.5%

Supercenters    4.8%

Supermarkets    34.8%

Warehouse
clubs           11.4%

Dollar
stores          13.4%

All
Outlets         85.5%

$ Per Buyer Per Year

Drug
Stores          $24.75

Discounters     $15.94

Supercenters    $14.35

Supermarkets    $15.95

Warehouse
Clubs           $23.91

Dollar
Stores          $7.65

All
Outlets         $33.21

Annual Purchase Occasions Per Buying Household

Drug
Stores          3.2

Discounters     2.5

Supercenters    2.2

Supermarkets    3.1

Warehouse
Clubs           1.8

Dollar
Stores          2.7

All
Outlets         5.7

$ Per Purchase Occasion

Drug
Stores          $7.83

Discounters     $6.45

Supercenters    $6.45

Supermarkets    $5.16

Warehouse
Clubs           $13.47

Dollar
Stores          $2.79

All
Outlets         $5.81

% of Households Repeating

Drug
Stores          9.6%

Discounters     6.9%

Supercenters    2.3%

Supermarkets    20.8%

Warehouse
Clubs           4.5%

Dollar
Stores          7.2%

All
Outlets         71.7%

Average Price Per Unit

Drug
Stores          $4.42

Discounters     $4.55

Supercenters    $4.66

Supermarkets    $3.49

Warehouse
Clubs           $12.00

Dollar
Stores          $1.81

All
Outlets         $4.07

Note: Table made from bar graph.

TOOTHPASTE

DOLLAR SALES

$2.93 bil. *

% Change vs. Prior 12 Months

Total          +2.3%
Supermarkets   +0.6%
Drug Stores    +2.0%

UNIT VOLUME
797.6 mil. *

% Change vs. Prior 12 Months

Total          -1.5%
Supermarkets   -2.9%
Drug Stores    +0.2%

Note: Table made from bar graph.

Top brands                      Dollar Sales   % Change

1. Crest 3D White               $262.1 mil.     +  3.3
2. Sensodyne Pronamel            192.2 mil.     +  2.5
3. Colgate Optic White           190.0 mil.     + 17.7
4. Colgate                       151.6 mil.     -  5.5
5. Sensodyne                     151.2 mil.     -  8.6
6. Colgate Total                 150.2 mil.     - 14.9
7. Crest                         120.4 mil.     + 18.1
8. Colgate Max Fresh             101.3 mil.     +  1.6
9. Crest Pro-Health Advanced      86.8 mil.     +  7.4
10. Crest Pro-Health              85.0 mil.     - 24.6

Top brands                      Unit Volume   % Change

1. Crest 3D White                63.6 mil.     +  1.3
2. Sensodyne Pronamel            29.8 mil.     +  1.6
3. Colgate Optic White           42.8 mil.     + 14.7
4. Colgate                       76.4 mil.     -  6.2
5. Sensodyne                     23.2 mil.     - 10.4
6. Colgate Total                 40.6 mil.     - 14.5
7. Crest                         52.2 mil.     +  3.2
8. Colgate Max Fresh             30.6 mil.     +  5.2
9. Crest Pro-Health Advanced     21.7 mil.     +  2.7
10. Crest Pro-Health             24.2 mil.     - 14.6

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         16.4%

Discounters    12.6%

Supercenters   4.3%

Supermarkets   40.6%

Warehouse
Clubs          13.4%

Dollar
Stores         18.1%

All
Outlets        88.4%

$ Per Buyer Per Year

Drug
Stores         $23.64

Discounters    $12.50

Supercenters   $11.50

Supermarkets   $15.61

Warehouse
Clubs          $25.23

Dollar
Stores         $6.52

All
Outlets        $30.95

Annual Purchase Occasions Per Buying Household

Drug
Stores         3.6

Discounters    2.5

Supercenters   2.2

Supermarkets   3.5

Warehouse
Clubs          1.7

Dollar
Stores         3.0

All
Outlets        6.2

$ Per Purchase Occasion

Drug
Stores         $6.55

Discounters    $5.07

Supercenters   $5.20

Supermarkets   $4.41

Warehouse
Clubs          $14.98

Dollar
Stores         $2.20

All
Outlets        $5.01

% of Households Repeating

Drug
Stores         9.6%

Discounters    6.4%

Supercenters   2.0%

Supermarkets   26.0%

Warehouse
Clubs          5.0%

Dollar
Stores         10.2%

All
Outlets        76.2%

Average Price Per Unit

Drug
Stores         $4.23

Discounters    $3.68

Supercenters   $3.84

Supermarkets   $3.01

Warehouse
Clubs          $13.70

Dollar
Stores         $1.46

All
Outlets        $3.62

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

BODY WASH

DOLLAR SALES
$2.62 bil. *

% Change vs. Prior 12 Months

Total          +7.0%
Supermarkets   +5.1%
Drug Stores    +40.0%

UNIT VOLUME

591.2 mil. *

% Change vs. Prior 12 Months

Total          +2.0%
Supermarkets   -0.5%
Drug Stores    +1.8%

Note: Table made from bar graph.

Top brands                 Dollar Sales   % Change

1. Private Label           $155.0 mil.     +  7.7
2. Dove                     152.7 mil.     + 39.5
3. Dove Men+Care            132.3 mil.     +  9.1
4. Axe                      101.6 mil.     -  7.7
5. Dove Deep Moisture        98.2 mil.     + 12.6
6. Softsoap                  76.1 mil.     +  6.4
7. Olay Ultra Moisture       73.2 mil.     +  5.6
8. Dove Purely Pampering     70.5 mil.     + 21.9
9. Suave Naturals            59.4 mil.     -  9.4
10. Olay Fresh Outlast       59.4 mil.     +  6.9

Top brands                 Unit Volume   % Change

1. Private Label            43.9 mil.     +  8.4
2. Dove                     19.7 mil.     + 36.7
3. Dove Men+Care            22.2 mil.     +  0.3
4. Axe                      22.1 mil.     -  8.2
5. Dove Deep Moisture       19.0 mil.     + 17.8
6. Softsoap                 24.2 mil.     +  1.7
7. Olay Ultra Moisture      11.3 mil.     +  1.0
8. Dove Purely Pampering    10.2 mil.     + 18.2
9. Suave Naturals           29.7 mil.     - 11.0
10. Olay Fresh Outlast      10.4 mil.     -  0.1

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         10.1%

Discounters    9.7%

Supercenters   3.6%

Supermarkets   23.9%

Warehouse
Clubs          9.6%

Dollar
Stores         11.4%

All
Outlets        69.7%

$ Per Buyer Per Year

Drug
Stores         $29.72

Discounters    $16.71

Supercenters   $14.29

Supermarkets   $18.51

Warehouse
Clubs          $28.93

Dollar
Stores         $8.09

All
Outlets        $37.66

Annual Purchase Occasions Per Buying Household

Drug
Stores         3.1

Discounters    2.6

Supercenters   2.2

Supermarkets   3.2

Warehouse
Clubs          2.0

Dollar
Stores         2.8

All
Outlets        5.6

$ Per Purchase Occasion

Drug
Stores         $3.63

Discounters    $6.42

Supercenters   $6.63

Supermarkets   $5.77

Warehouse
Clubs          $14.17

Dollar
Stores         $2.87

All
Outlets        $6.75

% of Households Repeating

Drug
Stores         5.3%

Discounters    5.0%

Supercenters   1.6%

Supermarkets   14.0%

Warehouse
Clubs          4.3%

Dollar
Stores         6.1%

All
Outlets        54.0%

Average Price Per Unit

Drug
Stores         $4.65

Discounters    $4.35

Supercenters   $4.50

Supermarkets   $3.77

Warehouse
Clubs          $12.47

Dollar
Stores         $1.97

All
Outlets        $4.48

Note: Table made from bar graph.

SHAMPOO

DOLLAR SALES
$2.45 bil. *

% Change vs. Prior 12 Months

Total          +4.8%
Supermarkets   +1.9%
Drug Stores    +1.6%

UNIT VOLUME

531.5 mil. *

% Change vs. Prior 12 Months

Total          -0.2%
Supermarkets   -3.4%
Drug Stores    -0.9%

Note: Table made from bar graph.

Top brands                        Dollar Sales   % Change

1. OGX                            $124.7 mil.     +  8.7
2. Dove Men+Care                   65.2 mil.      + 23.2
3. Gamier Whole Blends             63.8 mil.      +  6.6
4. Suave Professionals             63.1 mil.      -  8.2
5. Batiste                         60.2 mil.      + 35.6
6. Herbal Essences Bio Renew       54.9 mil.      + 20.2
7. Gamier Fructis Sleek & Shine    42.7 mil.      +  2.3
8. TRESemme Moisture Rich          40.2 mil.      +  0.6
9. Private Label                   35.4 mil.      + 35.2
10. Suave Essentials               34.8 mil.      -  8.3

Top brands                        Unit Volume   % Change

1. OGX                             20.8 mil.     +  8.1
2. Dove Men+Care                   13.9 mil.     +  9.5
3. Gamier Whole Blends             15.9 mil.     +  5.7
4. Suave Professionals             21.9 mil.     - 13.4
5. Batiste                          9.8 mil.     + 34.1
6. Herbal Essences Bio Renew        9.4 mil.     + 21.3
7. Gamier Fructis Sleek & Shine    12.1 mil.     -  2.2
8. TRESemme Moisture Rich          15.6 mil.     -  5.4
9. Private Label                   7.3 mil.      + 29.3
10. Suave Essentials               18.8 mil.     -  7.4

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         13.8%

Discounters    10.8%

Supercenters   3.6%

Supermarkets   28.8%

Warehouse
Clubs          8.5%

Dollar
Stores         9.8%

All
Outlets        77.7%

$ Per Buyer Per Year

Drug
Stores         $27.22

Discounters    $14.82

Supercenters   $14.16

Supermarkets   $16.14

Warehouse
Clubs          $20.80

Dollar
Stores         $6.27

All
Outlets        $31.09

Annual Purchase Occasions Per Buying Household

Drug
Stores         3.0

Discounters    2.2

Supercenters   2.0

Supermarkets   2.9

Warehouse
Clubs          1.9

Dollar
Stores         2.2

All
Outlets        4.8

$ Per Purchase Occasion

Drug
Stores         $8.97

Discounters    $6.71

Supercenters   $6.98

Supermarkets   $5.50

Warehouse
Clubs          $11.16

Dollar
Stores         $2.86

All
Outlets        $6.42

% of Households Repeating

Drug
Stores         7.5%

Discounters    5.0%

Supercenters   1.6%

Supermarkets   16.5%

Warehouse
Clubs          3.5%

Dollar
Stores         4.5%

All
Outlets        60.9%

Average Price Per Unit

Drug
Stores         $4.93

Discounters    $4.87

Supercenters   $5.03

Supermarkets   $3.74

Warehouse
Clubs          $9.38

Dollar
Stores         $2.13

All
Outlets        $4.59

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

HAIR CONDITIONER/CREME RINSE

DOLLAR SALES
$2.23 bil. *

% Change vs. Prior 12 Months

Total          +3.5%
Supermarkets   +0.6%
Drug Stores    +1.3%

UNIT VOLUME

462.7 mil. *

% Change vs. Prior 12 Months

Total          +1.2%
Supermarkets   -4.6%
Drug Stores    +2.3%

Note: Table made from bar graph.

Top brands                        Dollar Sales   % Change

1. OGX                            $131.4 mil.     -  1.4
2. SheaMoisture                    81.4 mil.      + 11.2
3. Gamier Whole Blends             64.8 mil.      +  2.2
4. It's A 10 Miracle               61.0 mil.      +  2.7
5. Gamier Fructis Sleek & Shine    52.6 mil.      +  2.2
6. Herbal Essences Bio Renew       40.9 mil.      + 24.6
7. Suave Professionals             36.7 mil.         0.0
8. TRESemme Moisture Rich          36.0 mil.      +  1.0
9. Dove Nutritive Solutions        36.0 mil.      -  4.7
10. Private Label                  35.4 mil.      + 51.3

Top brands                        Unit Volume   % Change

1. OGX                             22.7 mil.     +  1.0
2. SheaMoisture                     9.8 mil.     + 15.2
3. Gamier Whole Blends             16.1 mil.     +  6.5
4. It's A 10 Miracle                2.9 mil.     +  1.1
5. Gamier Fructis Sleek & Shine    14.5 mil.     -  1.0
6. Herbal Essences Bio Renew        7.1 mil.     + 29.1
7. Suave Professionals             12.9 mil.     -  8.5
8. TRESemme Moisture Rich          13.6 mil.     -  4.7
9. Dove Nutritive Solutions         6.9 mil.     -  7.8
10. Private Label                   5.9 mil.     + 25.3

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         12.4%

Discounters    9.8%

Supercenters   3.4%

Supermarkets   21.9%

Warehouse
Clubs          6.0%

Dollar
Stores         8.8%

All
Outlets        66.8%

$ Per Buyer Per Year

Drug
Stores         $30.40

Discounters    $18.06

Supercenters   $16.91

Supermarkets   $16.71

Warehouse
Clubs          $20.50

Dollar
Stores         $7.31

All
Outlets        $35.14

Annual Purchase Occasions Per Buying Household

Drug
Stores         3.2

Discounters    2.3

Supercenters   2.1

Supermarkets   2.8

Warehouse
Clubs          1.9

Dollar
Stores         2.3

All
Outlets        4.9

$ Per Purchase Occasion

Drug
Stores         $9.39

Discounters    $7.75

Supercenters   $8.10

Supermarkets   $5.93

Warehouse
Clubs          $11.06

Dollar
Stores         $3.19

All
Outlets        $7.13

% of Households Repeating

Drug
Stores         6.9%

Discounters    4.7%

Supercenters   1.5%

Supermarkets   12.0%

Warehouse
Clubs          2.4%

Dollar
Stores         4.2%

All
Outlets        50.1%

Average Price Per Unit

Drug
Stores         $5.33

Discounters    $5.36

Supercenters   $5.42

Supermarkets   $4.01

Warehouse
Clubs          $9.28

Dollar
Stores         $2.30

All
Outlets        $4.93

Note: Table made from bar graph.

ANTACID TABLETS

DOLLAR SALES
$2.23 bil. *

% Change vs. Prior 12 Months

Total          +1.1%
Supermarkets   +2.2%
Drug Stores    -1.1%

UNIT VOLUME

264.4 mil. *

% Change vs. Prior 12 Months

Total          +2.8%
Supermarkets   +1.2%
Drug Stores    -0.6%

Note: Table made from bar graph.

Top brands           Dollar Sales   % Change   Unit Volume   % Change

1. Private Label     $958.1 mil.     +  7.6    125.1 mil.     +  8.0
2. Nexium 24Hr        235.3 mil.     - 15.6     12.3 mil.     - 15.6
3. Prilosec OTC       198.7 mil.     -  3.8     11.2 mil.     -  3.6
4. Zantac 150         135.6 mil.     +  5.9     11.8 mil.     +  4.7
5. Turns               95.9 mil.     + 13.9     22.6 mil.     +  9.9
6. Gas-X               81.2 mil.     +  6.4     11.3 mil.     +  4.5
7. Turns Smoothies     58.3 mil.     +  2.6     13.6 mil.     -  1.9
8. Pepcid Complete     57.8 mil.     +  7.2      3.8 mil.     +  6.0
9. Pepcid AC           51.0 mil.     +  4.8      4.2 mil.     +  2.9
10. Turns Ultra        42.2 mil.     +  0.9      7.1 mil.     +  3.9

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         11.3%

Discounters    3.8%

Supercenters   1.5%

Supermarkets   14.8%

Warehouse
Clubs          7.2%

Dollar
Stores         3.5%

All
Outlets        45.2%

$ Per Buyer Per Year

Drug
Stores         $51.06

Discounters    $19.17

Supercenters   $17.43

Supermarkets   $26.60

Warehouse
Clubs          $50.12

Dollar
Stores         $10.01

All
Outlets        $45.86

Annual Purchase Occasions Per Buying Household

Drug
Stores         3.1

Discounters    2.1

Supercenters   2.0

Supermarkets   2.8

Warehouse
Clubs          2.8

Dollar
Stores         2.3

All
Outlets        4.3

$ Per Purchase Occasion

Drug
Stores         $16.35

Discounters    $9.06

Supercenters   $8.60

Supermarkets   $9.42

Warehouse
Clubs          $17.93

Dollar
Stores         $4.42

All
Outlets        $10.64

% of Households Repeating

Drug
Stores         6.3%

Discounter     1.6%

Supercenters   0.6%

Supermarkets   7.7%

Warehouse
Clubs          3.9%

Dollar
Stores         1.5%

All
Outlets        30.2%

Average Price Per Unit

Drug
Stores         $12.48

Discounters    $7.44

Supercenters   $7.18

Supermarkets   $7.95

Warehouse
Clubs          $14.26

Dollar
Stores         $3.73

All
Outlets        $8.71

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

HAND AND BODY LOTIONS

DOLLAR SALES
$2.10 bil. *

% Change vs. Prior 12 Months

Total          +2.4%
Supermarkets   +0.4%
Drug Stores    -2.0%

UNIT VOLUME

365.2 mil. *

% Change vs. Prior 12 Months

Total          +1.0%
Supermarkets   -1.9%
Drug Stores    -2.3%

Note: Table made from bar graph.

Top brands                         Dollar Sales   % Change

1. Gold Bond Ultimate              $148.2 mil.     +  0.3
2. Private Label                    146.7 mil.     +  8.1
3. CeraVe                           105.6 mil.     + 16.9
4. Cetaphil                          85.9 mil.     + 10.4
5. Jergens                           79.4 mil.     +  5.0
6. Aveeno Active Naturals Daily      70.0 mil.     +  1.2
7. Jergens Natural Glow              69.1 mil.     +  0.7
8. Jergens Ultra Healing             68.6 mil.     +  3.7
9. Nivea                             57.9 mil.     + 33.7
10. Vaseline Total Moisture          51.0 mil.     -  9.0

Top brands                         Unit Volume   % Change

1. Gold Bond Ultimate               26.5 mil.     -  1.8
2. Private Label                    37.0 mil.     +  3.7
3. CeraVe                            7.9 mil.     + 16.3
4. Cetaphil                          8.6 mil.     + 15.0
5. Jergens                          14.6 mil.     -  3.7
6. Aveeno Active Naturals Daily     11.8 mil.     -  8.7
7. Jergens Natural Glow              9.2 mil.     -  1.3
8. Jergens Ultra Healing            21.9 mil.     +  9.5
9. Nivea                            12.2 mil.     + 29.5
10. Vaseline Total Moisture          9.1 mil.     - 13.3

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         14.6%

Discounters    8.8%

Supercenters   3.0%

Supermarkets   17.5%

Warehouse
Clubs          7.4%

Dollar
Stores         9.6%

All
Outlets        67.1%

$ Per Buyer Per Year

Drug
Stores         $29.07

Discounters    $15.64

Supercenters   $15.38

Supermarkets   $16.91

Warehouse
Clubs          $29.23

Dollar
Stores         $6.01

All
Outlets        $35.27

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.5

Discounters    2.0

Supercenters   2.0

Supermarkets   2.2

Warehouse
Clubs          1.8

Dollar
Stores         2.1

All
Outlets        4.0

$ Per Purchase Occasion

Drug
Stores         $11.47

Discounters    $7.70

Supercenters   $7.84

Supermarkets   $7.73

Warehouse
Clubs          $15.83

Dollar
Stores         $2.82

All
Outlets        $8.79

% of Households Repeating

Drug
Stores         7.5%

Discounters    3.8%

Supercenters   1.2%

Supermarkets   8.0%

Warehouse
Clubs          3.0%

Dollar
Stores         4.3%

All
Outlets        48.2%

Average Price Per Unit

Drug
Stores         $7.19

Discounters    $5.72

Supercenters   $5.56

Supermarkets   $5.85

Warehouse
Clubs          $13.58

Dollar
Stores         $1.84

All
Outlets        $6.37

Note: Table made from bar graph.

ADULT INCONTINENCE PRODUCTS

DOLLAR SALES
$1.94 bil. *

% Change vs. Prior 12 Months

Total          +4.4%
Supermarkets   +4.8%
Drug Stores    +3.6%

UNIT VOLUME

182.6 mil. *

% Change vs. Prior 12 Months

Total          +3.8%
Supermarkets   +4.4%
Drug Stores    +1.8%

Note: Table made from bar graph.

Top brands                    Dollar Sales   % Change

1. Private Label              $596.9 mil.     +  3.3
2. Poise                       459.2 mil.     -  1.1
3. Always Discreet             245.1 mil.     + 18.4
4. Depend Fit Flex             190.0 mil.     +116.5
5. Depend                      184.9 mil.     - 31.0
6. Tena Serenity                74.9 mil.     - 10.4
7. Depend Silhouette            39.0 mil.     - 11.7
8. Always Discreet Boutique     30.0 mil.     +145.4
9. Depend Night Defense         29.5 mil.     +  9.9
10. Depend Real Fit             28.9 mil.     +  5.3

Top brands                    Unit Volume   % Change

1. Private Label              58,279,122     +  2.9
2. Poise                      52,234,875     -  1.8
3. Always Discreet            26,193,814     + 16.3
4. Depend Fit Flex            10,954,095     +161.1
5. Depend                     12,613,253     - 29.6
6. Tena Serenity               6,286,775     - 13.8
7. Depend Silhouette           2,651,291     - 12.2
8. Always Discreet Boutique    2,244,184     +152.4
9. Depend Night Defense        2,393,389     +  8.7
10. Depend Real Fit            2,080,184     +  5.6

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         5.2%

Discounters    1.9%

Supercenters   0.6%

Supermarkets   6.5%

Warehouse
Clubs          1.7%

Dollar
Stores         1.7%

All
Outlets        19.7%

$ Per Buyer Per Year

Drug
Stores         $81.03

Discounters    $38.23

Supercenters   $23.97

Supermarkets   $48.35

Warehouse
Clubs          $122.56

Dollar
Stores         $30.34

All
Outlets        $91.84

Annual Purchase Occasions Per Buying Household

Drug
Stores         4.6

Discounters    3.0

Supercenters   2.5

Supermarkets   4.3

Warehouse
Clubs          2.9

Dollar
Stores         4.0

All
Outlets        6.5

$ Per Purchase Occasion

Drug
Stores         $17.46

Discounters    $12.77

Supercenters   $9.42

Supermarkets   $11.16

Warehouse
Clubs          $41.64

Dollar
Stores         $7.50

All
Outlets        $14.06

% of Households Repeating

Drug
Stores         3.2%

Discounters    1.0%

Supercenters   0.3%

Supermarkets   3.9%

Warehouse
Clubs          0.9%

Dollar
Stores         1.0%

All
Outlets        13.9%

Average Price Per Unit

Drug
Stores         $11.37

Discounters    $9.18

Supercenters   $7.30

Supermarkets   $8.64

Warehouse
Clubs          $32.97

Dollar
Stores         $6.36

All
Outlets        $10.48

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

MULTIVITAMINS

DOLLAR SALES
$1.91 bil. *

% Change vs. Prior 12 Months

Total          +1.1%
Supermarkets   -0.5%
Drug Stores    -1.2%

UNIT VOLUME
179.7 mil. *

% Change vs. Prior 12 Months

Total          -2.4%
Supermarkets   -3.1%
Drug Stores    -5.4%

Note: Table made from bar graph.

Top brands                       Dollar Sales   % Change

1. Private Label                 $317.1 mil.     -  1.3
2. Bausch + Lomb Preservision     192.2 mil.     +  9.7
3. Centrum Silver                 165.9 mil.     -  3.8
4. Airborne                       147.6 mil.     -  7.9
5. Vitafusion                      98.7 mil.     +  2.3
6. Nature Made                     84.0 mil.     + 10.5
7. One A Day Vitacraves            68.7 mil.     - 19.5
8. Nature's Way Alive              67.0 mil.     -  2.2
9. Centrum                         55.6 mil.        0.0
10. One A Day Women's              48.7 mil.     + 12.3

Top brands                       Unit Volume   % Change

1. Private Label                  43.1 mil.     -  4.3
2. Bausch + Lomb Preservision      7.0 mil.     + 10.3
3. Centrum Silver                 14.8 mil.     -  4.2
4. Airborne                       15.6 mil.     - 10.4
5. Vitafusion                      9.9 mil.     +  4.0
6. Nature Made                     6.7 mil.     +  5.0
7. One A Day Vitacraves            6.8 mil.     - 15.0
8. Nature's Way Alive              6.4 mil.     -  2.6
9. Centrum                         5.3 mil.     -  0.8
10. One A Day Women's              5.0 mil.     +  9.1

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         11.0%

Discounters    3.9%

Supercenters   1.2%

Supermarkets   11.7%

Warehouse
Clubs          12.7%

Dollar
Stores         1.3%

All
Outlets        48.7%

$ Per Buyer Per Year

Drug
Stores         $39.99

Discounters    $22.33

Supercenters   $20.06

Supermarkets   $26.51

Warehouse
Clubs          $34.16

Dollar
Stores         $12.01

All
Outlets        $41.01

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.2

Discounters    1.8

Supercenters   1.7

Supermarkets   2.0

Warehouse
Clubs          1.8

Dollar
Stores         1. 9

All
Outlets        2.8

$ Per Purchase Occasion

Drug
Stores         $18.57

Discounters    $12.50

Supercenters   $12.00

Supermarkets   $13.43

Warehouse
Clubs          $18.89

Dollar
Stores         $6.24

All
Outlets        $14.46

% of Households Repeating

Drug
Stores         5.1%

Discounters    1.4%

Supercenters   0.4%

Supermarkets   5.0%

Warehouse
Clubs          5.2%

Dollar
Stores         0.5%

All
Outlets        30.1%

Average Price Per Unit

Drug
Stores         $11.61

Discounters    $10.16

Supercenters   $10.00

Supermarkets   $10.35

Warehouse
Clubs          $16.06

Dollar
Stores         $5.13

All
Outlets        $11.45

Note: Table made from bar graph.

EYE/LENS CARE SOLUTIONS

DOLLAR SALES
$1.82 bil. *

% Change vs. Prior 12 Months

Total          +1.7%
Supermarkets   +0.4%
Drug Stores    +3.0%

UNIT VOLUME
217.3 mil. *

% Change vs. Prior 12 Months

Total          -1.6%
Supermarkets   -2.4%
Drug Stores    -0.1%

Note: Table made from bar graph.

Top brands                       Dollar Sales   % Change

1. Private Label                 $286.9 mil.     -  3.2
2. Bausch + Lomb Biotrue          104.8 mil.     -  1.7
3. Alcon Opti-Free Pure Moist     103.4 mil.     +  3.3
4. Alcon Systane Ultra            90.5 mil.      -  0.3
5. Alcon Systane                  82.9 mil.      +  4.8
6. Alcon Opti-Free Replenish      78.0 mil.      - 13.6
7. Bausch + Lomb Renu             49.3 mil.      + 22.9
8. Ciba Vision Clear Care         49.3 mil.      - 26.7
9. Allergan Refresh Optive        49.2 mil.      +  7.0
10. Allergan Refresh Tears        48.7 mil.      +  0.4

Top brands                       Unit Volume   % Change

1. Private Label                  52.5 mil.     -  4.6
2. Bausch + Lomb Biotrue          12.6 mil.     -  2.8
3. Alcon Opti-Free Pure Moist     12.0 mil.     +  5.2
4. Alcon Systane Ultra             6.7 mil.     -  0.7
5. Alcon Systane                   5.9 mil.     +  4.3
6. Alcon Opti-Free Replenish       7.7 mil.     - 16.5
7. Bausch + Lomb Renu              7.1 mil.     + 22.8
8. Ciba Vision Clear Care          3.9 mil.     - 24.4
9. Allergan Refresh Optive         3.0 mil.     +  5.4
10. Allergan Refresh Tears         3.5 mil.     -  1.0

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         13.1%

Discounters    5.0%

Supercenters   1.8%

Supermarkets   12.3%

Warehouse
Clubs          5.6%

Dollar
Stores         2.4%

All
Outlets        44.0%

$ Per Buyer Per Year

Drug
Stores         $41.11

Discounters    $23.40

Supercenters   $22.37

Supermarkets   $23.79

Warehouse
Clubs          $39.00

Dollar
Stores         $6.85

All
Outlets        $38.77

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.6

Discounters    2.1

Supercenters   1.9

Supermarkets   2.3

Warehouse
Clubs          1.9

Dollar
Stores         1.8

All
Outlets        3.3

% Per Purchase Occasion

Drug
Stores         $15.75

Discounters    $10.91

Supercenters   $11.59

Supermarkets   $10.33

Warehouse
Clubs          $20.06

Dollar
Stores         $3.85

All
Outlets        $11.72

% of Households Repeating

Drug
Stores         6.7%

Discounters    2.2%

Supercenters   0.7%

Supermarkets   5.7%

Warehouse
Clubs          2.4%

Dollar
Stores         0.8%

All
Outlets        27.3%

Average Price Per Unit

Drug
Stores         $12.07

Discounters    $8.69

Supercenters   $8.90

Supermarkets   $8.75

Warehouse
Clubs          $17.55

Dollar
Stores         $3.01

All
Outlets        $9.58

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

FACIAL CLEANSERS

DOLLAR SALES
$1.60 bil. *

% Change vs. Prior 12 Months

Total          +7.6%
Supermarkets   +5.5%
Drag Stores    +7.2%

UNIT VOLUME
318.4 mil. *

% Change vs. Prior 12 Months

Total          +7.4%
Supermarkets   +4.7%
Drag Stores    +7.4%

Note: Table made from bar graph.

Top brands                  Dollar Sales   % Change

1. Private Label            $168.6 mil.     + 16.4
2. Cetaphil                  82.4 mil.      + 20.0
3. Biore                     81.9 mil.      - 18.7
4. Gamier Skinactive         64.8 mil.      + 33.3
5. Neutrogena                62.1 mil.      + 38.5
6. CeraVe                    60.1 mil.      + 16.9
7. Burt's Bees               50.1 mil.      + 17.4
8. Simple                    47.3 mil.      - 10.8
9. Olay                      45.7 mil.      +  2.9
10. Neutrogena Deep Clean    45.1 mil.      + 21.5

Top brands                  Unit Volume   % Change

1. Private Label             44.6 mil.     + 19.5
2. Cetaphil                  10.0 mil.     + 23.3
3. Biore                     11.4 mil.     - 19.3
4. Gamier Skinactive          9.8 mil.     + 38.4
5. Neutrogena                11.0 mil.     + 36.3
6. CeraVe                     5.3 mil.     +  9.9
7. Burt's Bees                9.7 mil.     + 22.8
8. Simple                     8.0 mil.     - 12.8
9. Olay                       7.2 mil.     +  2.2
10. Neutrogena Deep Clean     8.2 mil.     + 23.2

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         12.7%

Discounters    9.5%

Supercenters   3.4%

Supermarkets   13.0%

Warehouse
Clubs          1.5%

Dollar
Stores         5.3%

All
Outlets        53.5%

$ Per Buyer Per Year

Drug
Stores         $27.61

Discounters    $18.31

Supercenters   $16.47

Supermarkets   $14.34

Warehouse
Clubs          $23.15

Dollar
Stores         $5.81

All
Outlets        $30.94

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.9

Discounters    2.5

Supercenters   2.3

Supermarkets   2.2

Warehouse
Clubs          1.5

Dollar
Stores         1.8

All
Outlets        4.0

$ Per Purchase Occasion

Drug
Stores         $9.59

Discounters    $7.34

Supercenters   $7.29

Supermarkets   $6.67

Warehouse
Clubs          $15.47

Dollar
Stores         $3.17

All
Outlets        $7.73

% of Households Repeating

Drug
Stores         6.9%

Discounters    4.8%

Supercenters   1.6%

Supermarkets   5.9%

Warehouse
Clubs          0.5%

Dollar
Stores         2.1%

All
Outlets        36.8%

Average Price Per Unit

Drug
Stores         $5.72

Discounters    $4.88

Supercenters   $4.93

Supermarkets   $5.11

Warehouse
Clubs          $13.45

Dollar
Stores         $1.96

All
Outlets        $5.34

Note: Table made from bar graph.

WOMEN'S HAIR COLOR

DOLLAR SALES
$1.39 bil. *

% Change vs. Prior 12 Months

Total          -1.2%
Supermarkets   -2.6%
Drug Stores    -3.4%

UNIT VOLUME
207.1 mil. *

% Change vs. Prior 12 Months

Total          -2.2%
Supermarkets   -2.6%
Drug Stores    -6.2%

Note: Table made from bar graph.

Top brands                             Dollar Sales   % Change

1. L'Oreal Superior Preference         $162.4 mil.     +  0.1%
2. Gamier Nutrisse                      124.5 mil.     -  5.1%
3. Revlon Colorsilk Beautiful Color     120.8 mil.     -  1.5%
4. L'Oreal Excellence                   113.8 mil.     -  0.5%
5. Clairol                               80.0 mil.     +686.0%
6. Clairol Nice 'n Easy                  77.2 mil.     -  9.7%
7. L'Oreal Feria                         76.3 mil.     -  4.8%
8. L'Oreal Root Cover Up                 60.5 mil.     + 28.0%
9. Clairol Natural Instincts             46.0 mil.     -  6.3%
10. Revlon Colorsilk                     36.3 mil.     -  3.8%

Top brands                             Unit Volume   % Change

1. L'Oreal Superior Preference          17.9 mil.    -  0.1%
2. Gamier Nutrisse                      17.3 mil.    -  5.8%
3. Revlon Colorsilk Beautiful Color     38.3 mil.    -  0.9%
4. L'Oreal Excellence                   13.8 mil.    -  0.6%
5. Clairol                              10.9 mil.    +693.6%
6. Clairol Nice 'n Easy                 11.1 mil.    - 11.9%
7. L'Oreal Feria                         8.2 mil.    -  4.3%
8. L'Oreal Root Cover Up                 5.8 mil.    + 26.2%
9. Clairol Natural Instincts             6.4 mil.    -  6.7%
10. Revlon Colorsilk                    11.7 mil.    -  3.0%

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         8.3%

Discounters    3.6%

Supercenters   1.2%

Supermarkets   7.1%

Warehouse
Clubs          N/A

Dollar
Stores         1.9%

All
Outlets        29.2%

$ Per Buyer Per Year

Drug
Stores         $41.86

Discounters    $22.84

Supercenters   $24.60

Supermarkets   $24.95

Warehouse
Clubs          N/A

Dollar
Stores         $11.91

All
Outlets        $42.63

Annual Purchase Occasions Per Buying Household

Drug
Stores         3.5

Discounters    2.4

Supercenters   2.4

Supermarkets   2.7

Warehouse
Clubs          N/A

Dollar
Stores         2.1

All
Outlets        4.5

$ Per Purchase Occasion

Drug
Stores         $12.09

Discounters    $9.51

Supercenters   $10.39

Supermarkets   $9.24

Warehouse
Clubs          N/A

Dollar
Stores         $5.67

All
Outlets        $9.42

% of Households Repeating

Drug
Stores         4.9%

Discounters    1.7%

Supercenters   0.6%

Supermarkets   3.7%

Warehouse
Clubs          N/A

Dollar
Stores         0.8%

All
Outlets        19.8%

Average Price Per Unit

Drug
Stores         $7.65

Discounters    $6.69

Supercenters   $6.95

Supermarkets   $6.80

Warehouse
Clubs          N/A

Dollar
Stores         $4.52

All
Outlets        $6.72

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

COLD/ALLERGY/SINUS LIQUID/POWDER

DOLLAR SALES
$1.36 bil. *

% Change vs. Prior 12 Months

Total          +1.4%
Supermarkets   +1.4%
Drug Stores    0.0%

UNIT VOLUME
155.4 mil. *

% Change vs. Prior 12 Months

Total          -1.4%
Supermarkets   -3.3%
Drug Stores    -3.9%

Note: Table made from bar graph.

Top brands                        Dollar Sales   % Change

1. Private Label                  $415.6 mil.     +  4.3
2. Vicks NyQuil                    183.0 mil.     -  1.1
3. Mucinex Fast Max                114.9 mil.     + 13.3
4. Vicks NyQuil & Vicks DayQuil     74.1 mil.     +  5.1
5. Vicks DayQuil                    60.6 mil.     +  7.7
6. Children's Mucinex               49.3 mil.     -  1.0
7. Children's Dimetapp              35.4 mil.     -  9.2
8. Theraflu ExpressMax              34.2 mil.     - 10.1
9. Childrens Zyrtec                 31.3 mil.     + 13.5
10. Hyland's 4 Kids                 27.6 mil.     -  4.4

Top brands                        Unit Volume   % Change

1. Private Label                   62.9 mil.     +  3.1
2. Vicks NyQuil                    18.1 mil.     -  7.4
3. Mucinex Fast Max                 7.9 mil.     + 13.5
4. Vicks NyQuil & Vicks DayQuil     4.2 mil.     -  4.0
5. Vicks DayQuil                    6.1 mil.     -  1.0
6. Children's Mucinex               4.2 mil.     -  3.6
7. Children's Dimetapp              4.5 mil.     -  9.0
8. Theraflu ExpressMax              4.1 mil.     - 13.3
9. Childrens Zyrtec                 2.7 mil.     + 13.0
10. Hyland's 4 Kids                 2.9 mil.     +  0.6

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         14.3%

Discounters    3.0%

Supercenters   1.0%

Supermarkets   12.0%

Warehouse
Clubs          2.2%

Dollar
Stores         3.4%

All
Outlets        37.7%

$ Per Buyer Per Year

Drug
Stores         $29.57

Discounters    $20.60

Supercenters   $15.61

Supermarkets   $19.69

Warehouse
Clubs          $32.11

Dollar
Stores         $12.91

All
Outlets        $31.44

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.3

Discounters    2.0

Supercenters   1.6

Supermarkets   2.1

Warehouse
Clubs          2.0

Dollar
Stores         2.1

All
Outlets        3.2

$ Per Purchase Occasion

Drug
Stores         $12.74

Discounters    $10.47

Supercenters   $9.80

Supermarkets   $9.25

Warehouse
Clubs          $15.82

Dollar
Stores         $6.28

All
Outlets        $9.91

% of Households Repeating

Drug
Stores         7.0%

Discounters    1.3%

Supercenters   0.3%

Supermarkets   5.3%

Warehouse
Clubs          0.9%

Dollar
Stores         1.4%

All
Outlets        22.7%

Average Price Per Unit

Drug
Stores         $10.45

Discounters    $8.67

Supercenters   $8.98

Supermarkets   $7.71

Warehouse
Clubs          $13.83

Dollar
Stores         $5.24

All
Outlets        $8.37

Note: Table made from bar graph.

1 & 2 LETTER VITAMINS

DOLLAR SALES
$1.27 bil. *

% Change vs. Prior 12 Months

Total          +1.6%
Supermarkets   +0.7%
Drug Stores    +0.9%

UNIT VOLUME
161.3 mil. *

% Change vs. Prior 12 Months

Total          -2.5%
Supermarkets   -2.8%
Drug Stores    -1.5%

Note: Table made from bar graph.

Top brands                              Dollar Sales   % Change

1. Private Label                        $479.3 mil.     +  4.7%
2. Nature Made                           384.3 mil.     +  0.9%
3. Nature's Bounty                       147.1 mil.     -  3.7%
4. Nature's Bounty Optimal Solutions      37.6 mil.     +  5.0%
5. Sundown Naturals                       30.0 mil.     - 19.4%
6. Vitafusion                             26.4 mil.     -  9.1%
7. Emergen-C                              21.1 mil.     + 38.3%
8. Vitafusion Power C                     17.9 mil.     +  0.4%
9. Rexall                                 17.4 mil.     +  1.6%
10. Nature's Truth                        12.9 mil.     + 72.2%

Top brands                              Unit Volume    % Change

1. Private Label                         72.8 mil.      - 0.6%
2. Nature Made                           39.9 mil.      - 2.7%
3. Nature's Bounty                       17.0 mil.      - 6.9%
4. Nature's Bounty Optimal Solutions      3.4 mil.      + 0.9%
5. Sundown Naturals                       4.2 mil.     - 22.3%
6. Vitafusion                             2.9 mil.     - 14.1%
7. Emergen-C                              1.7 mil.     + 38.3%
8. Vitafusion Power C                     1.9 mil.      - 0.7%
9. Rexall                                 4.3 mil.      + 2.4%
10. Nature's Truth                        1.7 mil.     + 66.7%

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         11.6%

Discounter     2.2%

Supercenters   0.7%

Supermarkets   10.3%

Warehouse
Clubs          8.8%

Dollar
Stores         1.3%

All
Outlets        41.8%

$ Per Buyer Per Year

Drug
Stores         $32.31

Discounters    $16.09

Supercenters   $16.15

Supermarkets   $21.52

Warehouse
Clubs          $22.45

Dollar
Stores         $10.69

All
Outlets        $30.65

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.1

Discounters    1.6

Supercenters   4.5

Supermarkets   1.9

Warehouse
Clubs          1.7

Dollar
Stores         2.2

All
Outlets        2.7

$ Per Purchase Occasion

Drug
Stores         $15.42

Discounters    $10.08

Supercenters   $10.58

Supermarkets   $11.05

Warehouse
Clubs          $13.34

Dollar
Stores         $4.77

All
Outlets        $11.38

% of Households Repeating

Drug
Stores         5.3%

Discounters    0.6%

Supercenters   0.2%

Supermarkets   4.1%

Warehouse
Clubs          3.3%

Dollar
Stores         0.5%

All
Outlets        23.9%

Average Price Per Unit

Drug
Stores         $8.36

Discounters    $8.16

Supercenters   $8.70

Supermarkets   $7.44

Warehouse
Clubs          $11.28

Dollar
Stores         $3.06

All
Outlets        $8.14

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

NASAL SPRAY/DROPS/INHALERS

DOLLAR SALES
$1.29 bil. *

% Change vs. Prior 12 Months

Total          +4.6%
Supermarkets   +4.9%
Drug Stores    +5.2%

UNIT VOLUME
133.5 mil. *

% Change vs. Prior 12 Months

Total          +2.3%
Supermarkets   +1.8%
Drug Stores    +0.8%

Note: Table made from bar graph.

Top brands                       Dollar Sales   % Change

1. Private Label                 $354.8 mil.     +  9.7
2. Flonase                        233.2 mil.     +  1.4
3. Flonase Sensimist               81.3 mil.     + 15.1
4. Nasacort                        73.9 mil.     - 10.7
5. Afrin No Drip                   68.3 mil.     +  7.9
6. NeilMed Sinus Rinse             53.8 mil.     -  1.8
7. Zicam                           49.6 mil.     -  0.7
8. Afrin                           47.8 mil.     -  3.4
9. Arm & Hammer Simply Saline      36.0 mil.     -  0.4
10. Kaz Vicks Vapopads             26.3 mil.     + 22.7

Top brands                       Unit Volume    % Change

1. Private Label                  52.3 mil.      +  5.6
2. Flonase                        11.5 mil.      +  2.8
3. Flonase Sensimist               3.9 mil.      + 15.4
4. Nasacort                        3.7 mil.      - 12.7
5. Afrin No Drip                   8.9 mil.      +  6.1
6. NeilMed Sinus Rinse             4.5 mil.      -  1.6
7. Zicam                           4.1 mil.      -  2.1
8. Afrin                           6.6 mil.      -  3.7
9. Arm & Hammer Simply Saline      4.8 mil.      +  0.5
10. Kaz Vicks Vapopads             2.8 mil.      + 15.5

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         11.9%

Discounters    2.6%

Supercenters   0.8%

Supermarkets   8.2%

Warehouse
Clubs          4.6%

Dollar
Stores         1.5%

All
Outlets        30.8%

$ Per Buyer Per Year

Drug
Stores         $40.24

Discounters    $19.58

Supercenters   $22.55

Supermarkets   $23.95

Warehouse
Clubs          $48.60

Dollar
Stores         $10.77

All
Outlets        $40.32

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.6

Discounters    1.7

Supercenters   1.6

Supermarkets   2.2

Warehouse
Clubs          1.9

Dollar
Stores         2.0

All
Outlets        3.3

$ Per Purchase Occasion

Drug
Stores         $15.76

Discounters    $11.41

Supercenters   $13.87

Supermarkets   $10.73

Warehouse
Clubs          $26.01

Dollar
Stores         $5.38

All
Outlets        $12.34

% of Households Repeating

Drug
Stores         6.1%

Discounters    0.9%

Supercenters   0.3%

Supermarkets   3.6%

Warehouse
Clubs          1.8%

Dollar
Stores         0.6%

All
Outlets        18.1%

Average Price Per Unit

Drug
Stores         $13.00

Discounters    $9.83

Supercenters   $11.95

Supermarkets   $9.05

Warehouse
Clubs          $23.38

Dollar
Stores         $4.38

All
Outlets        $9.92

Note: Table made from bar graph.

NONDEODORANT BAR SOAP

DOLLAR SALES
$1.09 bil. *

% Change vs. Prior 12 Months

Total          -1.1%
Supermarkets   -2.7%
Drug Stores    -5.6%

UNIT VOLUME
250.6 mil. *

% Change vs. Prior 12 Months

Total          -3.3%
Supermarkets   -6.0%
Drug Stores    -8.1%

Note: Table made from bar graph.

Top brands                        Dollar Sales   % Change

1. Dove                           $438.8 mil.     +  2.2
2. Dove Men+Care                    70.7 mil.     +  5.1
3. Dove Purely Pampering            57.5 mil.     +  2.4
4. Caress Daily Silk                51.6 mil.     +  0.6
5. Dove Go Fresh Cool Moisture      49.7 mil.     - 12.1
6. Ivory                            38.3 mil.     -  3.8
7. Olay                             35.3 mil.     -  0.7
8. Cetaphil                         25.1 mil.     -  7.4
9. Olay Moisture Outlast            20.9 mil.     +  5.2
10. SheaMoisture                    19.4 mil.     -  2.8

Top brands                        Unit Volume   % Change

1. Dove                           84,964,761     +  1.4
2. Dove Men+Care                  11,460,481     +  4.8
3. Dove Purely Pampering           8,528,581     -  0.8
4. Caress Daily Silk              11,080,477     -  1.7
5. Dove Go Fresh Cool Moisture     9,264,093     -  5.0
6. Ivory                          14,851,015     -  6.6
7. Olay                            8,631,781     -  3.9
8. Cetaphil                        3,103,854     - 11.9
9. Olay Moisture Outlast           3,737,076     -  6.5
10. SheaMoisture                   4,209,654     -  1.2

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         5.3%

Discounters    4.4%

Supercenters   1.5%

Supermarkets   15.8%

Warehouse
Clubs          7.7%

Dollar
Stores         9.7%

All
Outlets        47.6%

$ Per Buyer Per Year

Drug
Stores         $15.87

Discounters    $13.47

Supercenters   $11.12

Supermarkets   $14.19

Warehouse
Clubs          $27.99

Dollar
Stores         $8.01

All
Outlets        $23.39

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.2

Discounters    2.2

Supercenters   1.8

Supermarkets   2.8

Warehouse
Clubs          1.9

Dollar
Stores         2.9

All
Outlets        4.1

$ Per Purchase Occasion

Drug
Stores         $7.15

Discounters    $6.24

Supercenters   $6.05

Supermarkets   $5.04

Warehouse
Clubs          $14.46

Dollar
Stores         $2.73

All
Outlets        $5.76

% of Households Repeating

Drug
Stores         2.4%

Discounters    2.0%

Supercenters   0.6%

Supermarkets   8.5%

Warehouse
Clubs          3.3%

Dollar
Stores         5.2%

All
Outlets        32.2%

Average Price Per Unit

Drug
Stores         $4.39

Discounters    $4.67

Supercenters   $4.99

Supermarkets   $3.72

Warehouse
Clubs          $12.99

Dollar
Stores         $1.66

All
Outlets        $4.21

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

HAIR STYLING/SETTING GEL/MOUSSE

DOLLAR SALES
$1.08 bil. *

% Change vs. Prior 12 Months

Total          +1.8%
Supermarkets   -1.9%
Drug Stores    -1.1%

UNIT VOLUME
207.8 mil. *

% Change vs. Prior 12 Months

Total          -1.3%
Supermarkets   -5.8%
Drug Stores    -4.3%

Note: Table made from bar graph.

Top brands                           Dollar Sales   % Change

1. American Crew                      $43.4 mil.     -  5.5%
2. SheaMoisture                        33.4 mil.     +  5.9%
3. Cantu Shea Butter                   31.7 mil.     + 17.4%
4. Got2B Glued                         29.3 mil.     -  2.3%
5. Old Spice                           26.6 mil.     +  1.2%
6. TRESemmeTres Mousse                 26.2 mil.     + 10.8%
7. TRESemme Flawless Curls             19.8 mil.     +  5.1%
8. Eco Styler                          17.7 mil.     + 44.1%
9. Private Label                       15.3 mil.     + 14.9%
10. Clairol Hrbl Essences Totally      14.9 mil.     +  4.3%

Top brands                           Unit Volume    % Change

1. American Crew                       2.7 mil.     -  6.7%
2. SheaMoisture                        3.8 mil.     +  8.7%
3. Cantu Shea Butter                   5.6 mil.     + 19.0%
4. Got2B Glued                         5.6 mil.     -  7.3%
5. Old Spice                           3.6 mil.        0.0%
6. TRESemmeTres Mousse                 7.0 mil.     +  3.3%
7. TRESemme Flawless Curls             3.7 mil.     -  8.6%
8. Eco Styler                          5.7 mil.     + 44.1%
9. Private Label                       2.8 mil.     -  2.6%
10. Clairol Hrbl Essences Totally      4.5 mil.     +  3.7%

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         9.4%

Discounters    6.3%

Supercenters   2.2%

Supermarkets   11.4%

Warehouse
Clubs          0.2%

Dollar
Stores         4.7%

All
Outlets        46.0%

$ Per Buyer Per Year

Drug
Stores         $23.15

Discounters    $15.54

Supercenters   $14.65

Supermarkets   $13.84

Warehouse
Clubs          $23.38

Dollar
Stores         $7.14

All
Outlets        $26.37

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.6

Discounters    2.1

Supercenters   1.9

Supermarkets   2.3

Warehouse
Clubs          1.6

Dollar
Stores         2.1

All
Outlets        3.7

$ Per Purchase Occasion

Drug
Stores         $8.91

Discounters    $7.46

Supercenters   $7.78

Supermarkets   $6.02

Warehouse
Clubs          $14.47

Dollar
Stores         $3.46

All
Outlets        $7.11

% of Households Repeating

Drug
Stores         4.9%

Discounters    2.8%

Supercenters   0.9%

Supermarkets   5.4%

Warehouse
Clubs          0.1%

Dollar
Stores         2.1%

All
Outlets        30.3%

Average Price Per Unit

Drug
Stores         $6.24

Discounters    $5.84

Supercenters   $6.05

Supermarkets   $4.82

Warehouse
Clubs          $8.21

Dollar
Stores         $2.86

All
Outlets        $5.58

FACIAL ANTIAGING

DOLLAR SALES
$1.05 bil. *

% Change vs. Prior 12 Months

Total          +3.3%
Supermarkets   -4.5%
Drug Stores    +7.3%

UNIT VOLUME
66.7 mil. *

% Change vs. Prior 12 Months

Total          -0.4%
Supermarkets   -5.0%
Drug Stores    +2.6%

Note: Table made from bar graph.

Top brands                            Dollar Sales   % Change

1. Private Label                      $103.0 mil.    + 26.1%
2. Olay Regenerist Micro Sculpting      85.9 mil.    -  2.5%
3. Neutrogena Rapid Wrinkle Repair      74.5 mil.    + 18.6%
4. Olay Regenerist                      62.6 mil.    -  6.4%
5. L'Oreal Revitalift                   62.0 mil.    + 23.8%
6. Olay Total Effects 7 In One          50.3 mil.    - 11.0%
7. Olay Eyes                            38.7 mil.    +  6.6%
8. L'Oreal Revitalift Triple Power      32.6 mil.    + 10.1%
9. Olay Age Defying                     27.6 mil.    - 14.7%
10. Olay Regenerist Whip                26.6 mil.    +333.5%

Top brands                            Unit Volume    % Change

1. Private Label                        5.9 mil.      + 5.6%
2. Olay Regenerist Micro Sculpting      3.8 mil.      - 3.8%
3. Neutrogena Rapid Wrinkle Repair      3.4 mil.     + 13.0%
4. Olay Regenerist                      2.5 mil.      - 6.5%
5. L'Oreal Revitalift                   4.1 mil.     + 10.2%
6. Olay Total Effects 7 In One          2.4 mil.     - 11.9%
7. Olay Eyes                            1.5 mil.      + 6.6%
8. L'Oreal Revitalift Triple Power      1.7 mil.      + 7.6%
9. Olay Age Defying                     2.4 mil.     - 13.9%
10. Olay Regenerist Whip                0.9 mil.     +335.0%

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         5.7%

Discounters    2.4%

Supercenters   0.9%

Supermarkets   3.1%

Warehouse
Clubs          2.3%

Dollar
Stores         0.4%

All
Outlets        21.4%

$ Per Buyer Per Year

Drug
Stores         $64.23

Discounters    $40.07

Supercenters   $41.99

Supermarkets   $30.62

Warehouse
Clubs          $35.18

Dollar
Stores         $2.88

All
Outlets        $20.86

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.3

Discounters    1.8

Supercenters   1.8

Supermarkets   1.8

Warehouse
Clubs          1.6

Dollar
Stores         1.7

All
Outlets        2.5

$ Per Purchase Occasior

Drug
Stores         $28.07

Discounters    $22.61

Supercenters   $23.55

Supermarkets   $17.25

Warehouse
Clubs          $39.99

Dollar
Stores         $4.14

All
Outlets        $25.75

% of Households Repeating

Drug
Stores         2.7%

Discounters    0.9%

Supercenters   0.3%

Supermarkets   1.1%

Warehouse
Clubs          0.8%

Dollar
Stores         0.1%

All
Outlets        11.2%

Average Price Per Unit

Drug
Stores         $20.59

Discounters    $19.03

Supercenters   $19.21

Supermarkets   $14.73

Warehouse
Clubs          $35.18

Dollar
Stores         $2.88

All
Outlets        $20.86

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.

FACIAL FOUNDATION

DOLLAR SALES
$967.6 mil. *

% Change vs. Prior 12 Months

Total          -3.7%
Supermarkets   -5.7%
Drug Stores    -4.0%

UNIT VOLUME
104.3 mil. *

% Change vs. Prior 12 Months

Total          -4.0%
Supermarkets   -7.3%
Drug Stores    -4.3%

Note: Table made from bar graph.

Top brands                                  Dollar Sales   % Change

1. CoverGirl Plus Olay Simply Ageless        $58.0 mil.     +  4.3%
2. Maybeiline Fit Me Matte Plus Poreless      57.0 mil.     -  0.9%
3. Revlon ColorStay                           50.9 mil.     -  5.3%
4. L'Oreal True Match                         36.0 mil.     -  6.1%
5. CoverGirl Clean                            28.0 mil.     - 11.7%
6. Maybeiline Fit Me Dewy Plus Smooth         26.7 mil.     -  0.9%
7. Neutrogena Healthy Skin                    25.9 mil.     +  0.3%
8. Maybeiline Dream Liquid Mousse             23.9 mil.     - 15.4%
9. L'Oreal Infallible Pro Matte               23.1 mil.     -  9.3%
10. CoverGirl Trublend                        21.2 mil.     - 21.9%

Top brands                                  Unit Volume    % Change

1. CoverGirl Plus Olay Simply Ageless         4.3 mil.      + 5.1%
2. Maybeiline Fit Me Matte Plus Poreless      8.9 mil.      - 0.9%
3. Revlon ColorStay                           4.6 mil.      - 4.4%
4. L'Oreal True Match                         3.7 mil.      - 7.5%
5. CoverGirl Clean                            4.4 mil.     - 11.3%
6. Maybeiline Fit Me Dewy Plus Smooth         4.1 mil.      - 0.5%
7. Neutrogena Healthy Skin                    2.0 mil.      + 0.3%
8. Maybeiline Dream Liquid Mousse             2.9 mil.     - 15.2%
9. L'Oreal Infallible Pro Matte               2.0 mil.      - 8.9%
10. CoverGirl Trublend                        2.5 mil.     - 19.0%

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         7.6%

Discounters    3.8%

Supercenters   1.4%

Supermarkets   3.5%

Warehouse
Clubs          N/A

Dollar
Stores         1.4%

All
Outlets        28.7%

$ Per Buyer Per Year

Drug
Stores         $36.51

Discounters    $20.26

Supercenters   $17.81

Supermarkets   $19.85

Warehouse
Clubs          N/A

Dollar
Stores         $7.99

All
Outlets        $40.83

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.7

Discounters    1.9

Supercenters   1.8

Supermarkets   1.9

Warehouse
Clubs          N/A

Dollar
Stores         1.7

All
Outlets        3.0

$ Per Purchase Occasion

Drug
Stores         $13.60

Discounters    $10.66

Supercenters   $10.02

Supermarkets   $10.58

Warehouse
Clubs          N/A

Dollar
Stores         $4.83

All
Outlets        $13.43

% of Households Repeating

Drug
Stores         4.0%

Discounters    1.5%

Supercenters   0.5%

Supermarkets   1.4%

Warehouse
Clubs          N/A

Dollar
 Stores        0.5%

All
Outlets        17.0%

Average Price Per Unit

Drug
Stores         $11.05

Discounters    $9.23

Supercenters   $8.84

Supermarkets   $9.22

Warehouse
Clubs          N/A

Dollar
Stores         $4.44

All
Outlets        $11.56

Note: Table made from bar graph.

RAZORS

DOLLAR SALES
$526.0 mil. *

% Change vs. Prior 12 Months

Total          +3.0%
Supermarkets   +2.2%
Drug Stores    +0.7%

UNIT VOLUME
55.2 mil. *

% Change vs. Prior 12 Months

Total          +4.9%
Supermarkets   +2.5%
Drug Stores    +1.2%

Note: Table made from bar graph.

Top brands                              Dollar Sales   % Change

1. Harry's                               $50.9 mil.     +201.1
2. Gillette Venus                         39.5 mil.     + 75.9
3. Private Label                          34.7 mil.     - 16.4
4. Gillette Fusion 5                      30.2 mil.     -  1.6
5. Gillette Mach3                         29.9 mil.     -  6.0
6. Schick Hydro 5 Sense                   25.5 mil.     +436.9
7. Gillette Fusion 5 Proglide             22.1 mil.     + 43.3
8. Schick Quattro for Women               21.4 mil.     -  4.3
9. Gillette Venus Spa Breeze              16.1 mil.     -  9.3
10. Gillette Venus Extra Smooth Plat      15.1 mil.     +333.7

Top brands                              Unit Volume    % Change

1. Harry's                                5.1 mil.      +199.6
2. Gillette Venus                         3.7 mil.      + 48.8
3. Private Label                          6.5 mil.      - 18.1
4. Gillette Fusion 5                      2.9 mil.      +  7.2
5. Gillette Mach3                         3.2 mil.      -  0.2
6. Schick Hydro 5 Sense                   2.1 mil.      +421.8
7. Gillette Fusion 5 Proglide             1.9 mil.      + 54.4
8. Schick Quattro for Women               1.8 mil.      +  2.0
9. Gillette Venus Spa Breeze              1.7 mil.      - 10.6
10. Gillette Venus Extra Smooth Plat      1.2 mil.      +304.0

Source: IRI

CONSUMER PURCHASING PATTERNS

% of Households Buying

Drug
Stores         2.5%

Discounters    2.2%

Supercenters   0.8%

Supermarkets   3.8%

Warehouss
Clubs          2.7%

Dollar
Stores         0.8%

All
Outlets        19.2%

$ Per Buyer Per Year

Drug
Stores         $37.05

Discounters    $16.38

Supercenters   $17.00

Supermarkets   $16.82

Warehouse
Clubs          $34.61

Dollar
Stores         $7.13

All
Outlets        $25.31

Annual Purchase Occasions Per Buying Household

Drug
Stores         2.4

Discounters    1.4

Supercenters   1.4

Supermarkets   1.6

Warehouse
Clubs          1.3

Dollar
Stores         1.6

All
Outlets        2.0

$ Per Purchase Occasion

Drug
Stores         $15.41

Discounters    $11.42

Supercenters   $12.17

Supermarkets   $10.54

Warehouse
Clubs          $27.57

Dollar
Stores         $4.59

All
Outlets        $12.70

% of Households Repeating

Drug
Stores         1.0%

Discounters    0.6%

Supercenters   0.2%

Supermarkets   1.2%

Warehouse
Clubs          0.5%

Dollar
Stores         0.3%

All
Outlets        8.2%

Average Price Per Unit

Drug
Stores         $9.71

Discounters    $9.18

Supercenters   $9.24

Supermarkets   $8.91

Warehouse
Clubs          $26.29

Dollar
Stores         $3.64

All
Outlets        $10.18

* Total of drug stores, supermarkets, discount stores, military
commissaries, and selected clubs and dollar stores for 52 weeks
ended 4/21/19.

Top brand rankings represent Individual brand listings, not total
sales of all SKUs for an overall brand.

Note: Table made from bar graph.
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Title Annotation:TSE 2019: CORPORATE PROFILES
Publication:Chain Drug Review
Date:Aug 26, 2019
Words:10118
Previous Article:Prana spans a broad range of categories.

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