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CD-ROMIX! -- COMIC BOOKS ON CD-ROM -- JOINS DAVIDSON & ASSOCIATES INC. AFFILIATED LABEL PROGRAM

Malibu Comics' `Ultraverse' Series Featuring Prime, Freex and Hardcase
 Come To Life With Brilliant Graphics, Real-Life Character Voices,
 Original Music and Dynamic Sound Effects
 TORRANCE, Calif., Oct. 11 /PRNewswire/ -- Davidson & Associates Inc. (NASDAQ: DAVD) today announced CD-ROMIX!(TM), a new affiliate label line of CD-ROM products. This software will offer the adventures of comic heroes Prime(TM), Hardcase(TM) and Freex(TM) from the best-selling Ultraverse(TM) line of Malibu Comics(TM). These stories will be highlighted by brilliant, high-resolution graphics; real-life character voices; original music; special graphic effects; and dynamic sound effects. Each CD-ROMIX! title will also contain a "behind the scenes" look at the making of the software.
 The first three CD-ROMIX! titles -- Prime No. 1, Hardcase No. 1 and Freex No. 1 -- will be available in MPC CD-ROM format in most computer and software retail stores, comic book stores and mass merchant outlets by the end of the year. Each will have a suggested retail price of $24.95 and an average shelf price under $20.
 Says Bob Davidson, chairman and chief executive officer of Davidson & Associates Inc., "The CD-ROMIX! titles offer readers a way to experience their favorite comic stories. Superior graphics and characterization make these best-selling comic book heroes so realistic. We are excited to work with Malibu Comics, whose Ultraverse comic book titles have been rated by `Entertainment This Month' as the `most successful new releases of the year.'"
 Adds Scott Rosenberg, president and chief executive officer of Malibu Comics, "The creation of the CD-ROMIX! line of products expands the market for Malibu Comics, since we believe this software will appeal both to traditional comic book readers and computer users. Offering leading-edge, high-quality audio and video technologies will result in first-rate CD-ROM versions of our comics."
 CD-ROMIX! titles are being jointly developed by Davidson and Malibu Comics. Malibu Comics, a division of Malibu Entertainment Inc., is based in Westlake Village, Calif. The company focuses on the creation, licensing and publishing of comic book properties, and has published hundreds of comics including their super-hero titles as well as licensed ones such as "Star Trek(R): Deep Space Nine(TM)."
 Davidson & Associates Inc., based in Torrance, is best-known for its educational software such as Math Blaster and Davidson's Kid Works 2. The company also offers text-to-speech technologies with its First Byte division; school software distribution via the company's independently run Educational Resources division; entertainment software from affiliated label company members such as Maxis and 3DI Productions; and now innovative comic book creations with CD-ROMIX!
 -0- 10/11/93
 /CONTACT: Linda Duttenhaver of Davidson & Associates, 310-793-0600, ext. 230/
 (DAVD)


CO: Davidson & Associates Inc.; Malibu Comics ST: California IN: PUB CPR SU: PDT

LM-JL -- LA006 -- 0560 10/11/93 09:02 EDT
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Publication:PR Newswire
Date:Oct 11, 1993
Words:454
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