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CCNB BANK, HERSHEY BANK AND FIRST BANK AND TRUST CO. BECOME PNC BANK TODAY

 CAMP HILL, Pa., Aug. 6 /PRNewswire/ -- Three area banks came together today to take on a new name: PNC Bank.
 Signs proclaiming the new name were unveiled at the 54 former CCNB Bank, Hershey Bank and First Bank and Trust Co. locations before opening this morning. Many offices were decorated with balloons and PNC Bank employees handed out commemorative items to customers.
 "The big news for our customers is that they will be able to do their banking at any one of the 54 PNC Bank locations in this area," said John V. Petrycki, president and chief executive officer of PNC Bank, Southcentral PA. "Plus, hundreds more PNC Bank offices which are located throughout Pennsylvania."
 "PNC Bank is a new name, not a new bank. Moving ahead with one common name, our customers will know that they are dealing with one of America's largest banks, with the array of products and services that a $54 billion institution can provide, but delivered locally by the bankers with whom they're familiar," Petrycki said.
 Today's transition to PNC Bank is being heralded by an advertising campaign featuring legendary golfer Arnold Palmer, a PNC Bank customer. In the television commercials as well as newspaper ads, Palmer discusses performance, competitiveness and community involvement. The advertisements also introduce the new PNC Bank theme line, "Where Performance Counts."
 Hershey Bank joined the PNC organization in 1986, followed by First Bank and Trust Co. in 1988 and CCNB in October 1992.
 "The fact that we have been identifying ourselves as 'a PNC Bank' for a number of years built equity that made it easy for us to progress to PNC Bank," Petrycki said. "Research conducted for us as we considered a new name indicated that existing and prospective customers felt that PNC stood for financial strength and a high level of customer service."
 In February of this year, five PNC affiliate banks adopted the new PNC Bank name: Pittsburgh National Bank, Pittsburgh; Provident National Bank, Philadelphia; Citizens Fidelity Bank, Louisville, Ky.; Central Trust, Cincinnati; and Northeastern Bank, Scranton, Pa. At the same time, parent company PNC Financial Corp became PNC Bank Corp. (NYSE: PNC). In April, Marine Bank in Erie, Pa. took on the PNC Bank identity as well.
 PNC is the 11th-largest banking organization in the United States, with more than $54 billion in assets at March 31, 1993, and more than 550 community banking offices throughout Pennsylvania, Delaware, Ohio, Kentucky and Indiana. PNC Bank's major lines of business include retail banking; corporate banking; investment management and trust; and investment banking. PNC Bank Corp. is headquartered in Pittsburgh.
 /delval/
 -0- 8/6/93
 /CONTACT: Gwendolyn I. Richards of PNC Bank, 717-730-2454/
 (PNC)


CO: PNC Bank; CCNB Bank; Hershey Bank; First Bank and Trust Co.; PNC
 Bank Corp. ST: Pennsylvania IN: FIN SU: TNM


CC-MJ -- PH002 -- 0170 08/06/93 08:02 EDT
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Publication:PR Newswire
Date:Aug 6, 1993
Words:475
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