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CCA INDUSTRIES ANNOUNCES FORMATION OF JOINT VENTURE

 EAST RUTHERFORD, N.J., March 17 /PRNewswire/ -- CCA Industries, Inc. (NASDAQ: CCAM) and Media International today announced the formation of a joint venture to enter into the infomercial marketplace to sell a group of products created by CCA.
 Desiree Dumont, president of Media Dynamics, a member of the Dumont television family, announced that the venture was formed to exploit the potential of a group of products created by CCA. Media Dynamics is a specialist in the production of infomercials and the placement of media.
 "We believe that by entering into the infomercial marketplace -- creating the commercial and setting up the marketing group -- we can take advantage of the lucrative possibilities for the sale of a group of our products that were created with this sales outlet in mind," stated CCA President David Edell.
 "The infomercial industry is expanding so rapidly that today's volume of products being sold may be just the tip of the iceberg, and we have decided that we believe that some of our new innovative products can attract first-time buyers and enable us to establish a business through add-on sales and repeat business. Once the product has been established, we then have an opportunity to market it in our normal channels of distribution: the drug and food chains and mass merchandisers," Edell added.
 CCA is a manufacturer of health and beauty aids products sold to drug and food chains and mass merchandisers. Leading products are "Plus+White" toothpaste, "Wash 'N Curl" curling shampoo, "Sudden Change" skin care products, and "Nutra 60," the 60-second drying nail enamel.
 -0- 3/17/93
 /CONTACT: Ira W. Berman, secretary of CCA Industries, 201-330-1400/
 (CCAM)


CO: CCA Industries, Inc. ST: New Jersey IN: SU: JVN

WB-CK -- NY052 -- 7049 03/17/93 12:30 EST
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Date:Mar 17, 1993
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