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CBS AND QVC TO COLLABORATE ON 'SHOW WITHIN A SHOW' BROADCAST

 CBS AND QVC TO COLLABORATE ON 'SHOW WITHIN A SHOW' BROADCAST
 WEST CHESTER, Pa., July 28 /PRNewswire/ -- The highly rated CBS "This Morning" show, hosted by Paula Zahn and Harry Smith will be featuring QVC Network on Thursday, July 30, at 7:50 a.m. This broadcast will be a "show within a show" so viewers will actually be able to watch QVC on CBS and CBS on QVC for the length of the segment.
 This unusual CBS spot will focus on a new QVC program called, "The Rise and Shine Doll Show." Joining popular QVC host Mary Beth Roe, will be Marie Osmond. Marie will present her own line of collector dolls, including one from her "Miracle Children Collection." This particular doll has her arm in a cast. Partial proceeds from the sales of this "injured" doll will be donated by QVC to Marie's Children's Miracle Network. This charity, was established by her family to help needy children receive essential medical attention.
 Viewers tuned to CBS or QVC who wish to purchase the dolls can call the QVC phone number which will be featured during the "show within a show" segment.
 The QVC cable shopping channel is broadcast live, 24-hours-a-day, seven-days-a-week. QVC currently reaches over 42 million cable subscribers, as well as nearly three million satellite dish owners from coast to coast.
 -0- 7/28/92
 /CONTACT: Phil Fried of the Dilenschneider Group, 212-922-0900, for QVC Network/ CO: QVC Network; CBS ST: Pennsylvania IN: ENT SU:


LR-PS -- NY095 -- 4268 07/28/92 16:54 EDT
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Date:Jul 28, 1992
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