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CBS, Nielsen announce collaboration on dynamic ads in live broadcasts.

CBS (CBS) and Nielsen (NLSN) announced that they are working on a collaboration that will deliver Dynamic Ad Insertion in live linear national broadcast television. "CBS has been at the forefront of using Nielsen data and measurement to prove the value of television, and now we are working on taking the next step with Nielsen to go beyond age and gender by bringing targeted dynamic ad insertion to national live TV inventory. This will create a more relevant ad experience for our viewers and better outcomes for our clients," said Jo Ann Ross, President and Chief Advertising Revenue Officer, CBS Corporation.

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Publication:The Fly
Date:May 14, 2018
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