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CB3, student ed. (online access included).


CB3, student ed. (online access included)

Babin, Barry J. and Eric G. Harris.



372 pages



The student edition of this heavily illustrated textbook on consumer behavior offers numerous highlighted terms and break-out exhibits. Other learning features include case studies and online access to quizzes, flash cards, games and videos. Chapter reviews supply brief overviews of pertinent information. Topics covered include internal and external influences, value and the consumer behavior value framework, motivation and emotion driving consumer behavior, and consumer and marketing misbehavior. Babin is affiliated with Louisiana Tech University and Harris with Pittsburg State University.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Oct 1, 2012
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