Printer Friendly

CB3, student ed. (online access included).

9780840058515

CB3, student ed. (online access included)

Babin, Barry J. and Eric G. Harris.

South-Western

2012

372 pages

$64.95

HF5415

The student edition of this heavily illustrated textbook on consumer behavior offers numerous highlighted terms and break-out exhibits. Other learning features include case studies and online access to quizzes, flash cards, games and videos. Chapter reviews supply brief overviews of pertinent information. Topics covered include internal and external influences, value and the consumer behavior value framework, motivation and emotion driving consumer behavior, and consumer and marketing misbehavior. Babin is affiliated with Louisiana Tech University and Harris with Pittsburg State University.

([c] Book News, Inc., Portland, OR)

COPYRIGHT 2012 Book News, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Reference & Research Book News
Article Type:Book review
Date:Oct 1, 2012
Words:107
Previous Article:Global security watch--Venezuela.
Next Article:Competency-based interviews; how to master the tough interview style used by the Fortune 500s, rev.ed.
Topics:

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters |