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CATCHING BREAST CANCER EARLY

 CHICAGO, Dec. 28 /PRNewswire/ -- The American Hospital Association issued the following:
 Breast cancer strikes one of every nine women in this country. But if detected early through monthly self-examination and mammography screening, it can be treated. Some novel community programs have found creative ways to make women aware of the importance of early detection.
 Wake Medical Center in Raleigh, N.C., and a handful of beauty shops in that city's black community are educating salon patrons about the need for mammography. According to the American Cancer Society, only 58 percent of black women 40 and older have ever had a mammogram, compared to 65 percent of white women in the same age group. The program hopes to decrease cancer by encouraging more black women to have mammograms. Posters picturing each salon operator urge their clients to ask about mammograms and giveaway items reinforce the message. Information about the cost and availability of mammography is also distributed.
 Many patients of the Breast Care Centers at Magee-Women's Hospital say they are more comfortable receiving a mammogram when someone accompanies them. The hospital's "Friends Helping Friends" program tries to allay fears about mammograms by working in conjunction with a local restaurant chain. When two friends have screenings at Magee, each receives a $5 gift certificate for lunch or dinner. Magee also has special arrangements with B. Dalton Booksellers and Borders Book Shop to offer mini reference libraries at the Breast Care Centers. Patients receive discounts to purchase any of the featured books at the two bookstores.
 Opelansas (La.) General Hospital, its cancer advisory board and the St. Landry Parish School Board have put together a program to teach health and physical education teachers how to instruct high school students on self-examination for breast and testicular cancer.
 -0- 12/28/92
 /CONTACT: Donna Gaidamak of the American Hospital Association, 312-280-6129/


CO: American Hospital Association ST: IN: HEA SU:

TW -- DC001 -- 9947 12/28/92 07:30 EST
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Date:Dec 28, 1992
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