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CARTER HAWLEY HALE ANNOUNCES NEW ORGANIZATION, CENTRALIZING MERCHANDISING, ADMINISTRATIVE AND OTHER FUNCTIONS IN LOS ANGELES

 CARTER HAWLEY HALE ANNOUNCES NEW ORGANIZATION, CENTRALIZING
 MERCHANDISING, ADMINISTRATIVE AND OTHER FUNCTIONS IN LOS ANGELES
 LOS ANGELES, March 16 /PRNewswire/ -- Philip M. Hawley, chairman and chief executive officer of Carter Hawley Hale Stores Inc. (NYSE: CHH), today announced a comprehensive new management approach for the company that consolidates all corporate, merchandising, marketing, operations, administration and support functions into a single organization. This new, streamlined structure will be a central part of CHH's plan of reorganization, expected to be submitted to the court in late spring.
 "This consolidation into one entity is the final step in our program to simplify our organization and bring management closer to our customers and vendors," Hawley stated. "It does this by eliminating duplicate activities and fundamentally changing the way we operate. Once completed, it promises to improve our profitability."
 Hawley stated that H. Michael Hecht, president of Carter Hawley Hale, will be responsible for merchandising, stores, marketing and sales promotion and a new planner/distributor organization. In merchandising, he will have two newly appointed vice chairmen reporting to him: Carol Greer, responsible for women's and children's apparel, fashion accessories, intimate apparel and cosmetics; and William Podany, responsible for men's, young men's and the home store. General merchandise managers and their buying staffs will report to these two vice chairmen.
 The consolidation of merchandising will give the company a more coordinated marketing approach and better definition in its merchandise offerings. With a newly created organization of specialized planners and distributors responsible for allocating merchandise to the stores, the buying organization will concentrate on shopping the market and merchandise selection.
 The new organization preserves the company's well-established franchise names -- The Broadway, The Broadway Southwest, Emporium and Weinstocks -- and the accompanying customer loyalty they have enjoyed over the years.
 The consolidation will be completed in stages over the next six months. The new, unified organization will be headquartered at Carter Hawley Hale's major office and distribution center on Mission Road in Los Angeles. Information services and data processing will continue to be provided by the corporation's Anaheim, Calif. service center; and credit, plus certain administrative functions, will continue to be provided by the corporation's Phoenix administrative center.
 At this time, it is unclear how many of the approximately 400 people employed at Emporium/Weinstocks' headquarters in San Francisco will be offered positions in the new organization. This will be determined on an individual basis over the coming weeks.
 Carter Hawley Hale expects to realize annualized savings of $25 million to $30 million as a result of this reorganization and the previously announced consolidation of The Broadway Southwest into The Broadway Southern California.
 During the past 12 months, the company's centralization program has also involved the consolidation of Weinstocks into Emporium. Since its inception in 1987, the centralization program has involved accounts payable, credit, distribution, store planning and construction and other operating areas not directly interfacing with the customer. CHH's systems and information management were centralized in the early 1980s.
 Carter Hawley Hale Stores Inc. operates 88 department stores in the western United States under the names of The Broadway, The Broadway Southwest, Emporium and Weinstocks.
 -0- 3/16/92
 /CONTACT: Bill Dombrowski, VP-corporate affairs of Carter Hawley Hale, 213-239-6522/
 (CHH) CO: Carter Hawley Hale ST: California IN: REA SU:


DM-CH -- LA023 -- 8375 03/16/92 14:01 EST
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Publication:PR Newswire
Date:Mar 16, 1992
Words:550
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