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CARTER'S AWARDS AD ACCOUNT TO ATLANTA AGENCY

 MORROW, Ga. Feb. 4 /PRNewswire/ -- Fred J. Rowan II, president and chief executive of the William Carter Company today announced that the Atlanta based advertising agency, Tucker Wayne/Luckie & Co., has been selected as the company's agency of record.
 Rowan cited Tucker Wayne/Luckie's excellent reputation and record with such clients of Southern Bell, Little Debbie, Reynolds Metals and P&G's Citrus World juices as reasons for making his decision. He also commented on the agency's award winning creativity and its understanding of what the new Carter's management team wanted to accomplish.
 The William Carter Company and its Carter's brand name have been the most respected consumer names in the children's apparel business for 127 years. Carter's, with 11 manufacturing facilities, is the largest manufacturer of brand children's apparel in the world and provides more than 50 million garments annually.
 Carter's product lines include layette, sleepwear, underwear and playwear for children of all ages. The company's brands include: Carter's, Carter's Classic Collection, Baby Dior and Dior Jr. The company also licenses baby care products, diaper bags, bedding, shoes, outerwear, women's underwear and related accessories.
 -0- 2/4/93
 /CONTACT: Phil Fried of the Dilenshneider Group, 212-922-0900, for The William Carter Company/


CO: The William Carter Company; Tucker Wayne/Luckie & Company ST: Georgia IN: ADV SU: CON

TS-AH -- NY055 -- 2928 02/04/93 11:28 EST
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Publication:PR Newswire
Date:Feb 4, 1993
Words:225
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