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CARNIVAL SETS RESERVATIONS RECORDS

 CARNIVAL SETS RESERVATIONS RECORDS
 MIAMI, Jan. 8 /PRNewswire/ -- Officials at Carnival Cruise Lines


are ecstatic over several days of record reservations activity for winter and spring sailings. On Jan. 6 and 7, the company set a new record, booking some 25,000 passengers on "Fun Ship" cruise vacations.
 "Traditionally, this is the heaviest booking period of the year and we had extremely high expectations, but this level of booking activity exceeded even our greatest hopes by 25 percent," said Bob Dickinson, Carnival's senior vice president of sales and marketing.
 The previous single-day record was set Jan. 7, 1991, when approximately 10,000 vacationers booked cruises. The two-day high set Jan. 7 and 8 of 1991 was approximately 18,000 passengers.
 Dickinson said he did not believe the record was a result of any economic improvement. "Vacation patterns in America have become institutionalized where it has come to be considered a necessity instead of a luxury. If the vacation provider can demonstrate three things -- value for the money, a sound product, and minimum hassle -- it will be successful," he said. "Obviously, that is how consumers see a Carnival cruise vacation," he added.
 -0- 1/8/92
 /CONTACT: Tim Gallagher of Carnival Cruise Lines, 305-599-2600, ext. 776/ CO: Carnival Cruise Lines ST: Florida IN: LEI SU:


SS-AW -- FL008 -- 7818 01/08/92 13:04 EST
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Publication:PR Newswire
Date:Jan 8, 1992
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