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CARNIVAL ANNOUNCES INNOVATIVE YEAR-ROUND DEEPLY DISCOUNTED PRICING

 CARNIVAL ANNOUNCES INNOVATIVE YEAR-ROUND DEEPLY DISCOUNTED PRICING
 MIAMI, Nov. 2 /PRNewswire/ -- Carnival Cruise Lines has unveiled an innovative new discount program called "Carnival's 'Fun Ship' Super Savers" that will offer savings of up to $1,000 on seven-day cruises and $400 off three- and four-day cruises.
 The program encompasses deep discounts on cruises departing Jan. 1, 1993, through June 1994 and the key to obtaining the maximum level of savings is to book early, explained Bob Dickinson, Carnival's senior vice president of sales and marketing. "The amount of discount decreases as demand for the sailing increases -- creating a strong incentive to book early to assure the best possible rate," he said.
 According to Dickinson, Carnival's Super Savers represent the deepest cruise discounts available which are taken off brochure rates that are already among the lowest in the industry, thus providing consumers with the best possible cruise price.
 "Discounting has been so rampant over the last few years that it has now become institutionalized. Consumers have been conditioned to expect discounts and to expect them in increasing levels as the sailing date draws nearer," said Dickinson. "The result is one of sporadic, random price promotions that frequently proves confusing. We want to change that behavior pattern and, therefore, have chosen to implement an organized, consistent and equitable program that offers discounts up front on all sailings. Consumers can now feel entirely confident that with Carnival they're getting the best possible deal and a better price won't be offered later on," he stated.
 One of the key highlights of the program is that it is air-inclusive with no hidden charges, he added.
 The per cabin, savings level will always progress from largest to smallest. "In other words, the earlier you book, the more you save," Dickinson stressed. For example, initially, a seven-day cruise may be available with the maximum level discount. As demand for that sailing increases, the discount level will decrease from highest ($1,000 off per cabin) to lowest ($200 off per cabin) to the point where the ship is at such a high occupancy level no discount will be offered. The maximum- minimum savings level for 10- and 11-day Panama Canal cruises is $1,200 to $600 off per cabin, and for three- and four-day Bahamas cruises $400 to $100 off per cabin.
 For further information regarding Carnival's "Fun Ship" Super Savers or to make a reservation, contact a local travel agent.
 -0- 11/2/92
 /CONTACT: Tim Gallagher or Jennifer de la Cruz of Carnival Cruise Lines, 305-599-2600 or 800-327-7373, ext. 776/
 (CCL) CO: Carnival Cruise Lines ST: Florida IN: LEI SU:


SS-JB -- FL007 -- 1527 11/02/92 10:54 EST
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Date:Nov 2, 1992
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