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CARLA HILLS FORMS INTERNATIONAL CONSULTING COMPANY

 WASHINGTON, March 18 /PRNewswire/ -- Carla Anderson Hills, the United States Trade Representative during the Bush Administration, announced today the formation of a consulting company to help businesses maximize their opportunities and minimize their risks in the global economy.
 Ambassador Hills, the nation's top trade negotiator and member of President Bush's Cabinet from 1989 to 1993, said she will be joined in the new enterprise by three associates from the trade office. They are Ambassador Julius Katz, who served as USTR senior deputy, and two senior directors: Erin Endean, director of Japan Affairs, and Robert Fisher, director of Mexican Affairs.
 Mrs. Hills, in announcing the formation of Hills & Company, said, "Trade relations at a global, regional and bilateral level are at critical stages throughout the world. While there is hope that the basic principles of free trade will continue to prevail, individual industries and corporations must be alert to major problems that can arise from the uncertainty of these events. We feel there is a greater- than-ever need for a consulting company dedicated to assisting these enterprises establish, develop and deal with their investment, trade and risk interests throughout the global economy."
 Mrs. Hills noted that most major trade negotiations and relationships are in a state of flux, including the Uruguay Round of negotiations on GATT (General Agreement on Tariffs and Trade), the ratification of the North American Free Trade Agreement (NAFTA), and complex relationships between the United States and its various trading partners.
 "Against this background of uncertainty, the slightest change in position can have enormous impact on individual enterprises," Mrs. Hills said. "It will be our task to help our clients assess their opportunities and foresee their problems in this rapidly changing global dynamic."
 Focus on Own Firm
 Mrs. Hills said that, since leaving government, she had been presented with a number of career opportunities, but decided to focus her activities primarily on her own company.
 "Hills & Company will represent American enterprises seeking to enter new markets abroad, and we will, on occasion, represent foreign enterprises in areas outside the United States," she said. "However, we will not represent any foreign interests with the administration or before Congress."
 Mrs. Hills said she will also be associated with the law firm, Shea & Gould, where she will have partner status and her firm will assist their international counseling activities. She will serve on a limited number of corporate boards.
 "I am truly enthusiastic about the opportunities for Hills & Company," she said, "and I am delighted that my close colleague Julius Katz will be with me from the beginning. He is certainly one of America's most learned counselors on international affairs."
 Carla Anderson Hills
 Ambassador Hills' extensive experience in public and private service includes her prior government service as Secretary of Housing and Urban Development (1975-77), Assistant Attorney General of the United States (Civil Division, 1975-75), and Assistant United States Attorney (1958- 61). She has founded successful law firms in Los Angeles and Washington, D.C. and has served on the board of numerous multinational corporations. She served as chairman of the Urban Institute (1983-88), vice-chairman of President Reagan's Commission on Housing, as a member of his commission on Defense Management, and as a member of numerous public service organizations. She taught anti-trust law at the University of California at Los Angeles as an Adjunct Professor and both edited and co-authored a widely used treatise on anti-trust law, first published by McGraw-Hill in 1972.
 Julius L. Katz
 Ambassador Katz served 29 years in the United States Department of State, holding senior positions in economic and business related posts, including Assistant Secretary of State for Economic and Business Affairs from 1976 to 1979. He was director of the Office of International Trade during the Kennedy round trade negotiations in the 1960s. From 1979 to 1989 he was an executive of various business organizations engaged in international trade activities, including chairman and chief executive officer of the futures brokerage activities of Donaldson, Lufkin and Jenrette, and with analyses of such issues as economic and trade policy, financial services and health, energy and environmental policy. As Deputy U.S. Trade Representative he was the Chief Negotiator of the North America Free Trade Agreement, led the negotiations for the U.S.- U.S.S.R. Trade Agreement signed by President Bush on June 1, 1990, and Chaired the Trade Policy Review Group, a sub-cabinet level interagency committee which coordinates the trade policy of the United States.
 Erin Endean
 Erin Endean was senior economic analyst, Office of East Asia Analysis, Central Intelligence Agency for seven years before joining the Office of the United States Trade Representative. Before that period she was manager, trade and development program, U.S.-China Business Council. In the USTR office she was responsible for the organization of trade concerns with Japan and assisted with the development of administration policies with respect to trade problems with China.
 Robert Fisher
 Robert Fisher is an economist who worked as an analyst with the Office of Technology Assessment, U.S. Congress, dealing with studies on the competitiveness of U.S. companies in steel, autos and electronics. He was Trade Policy Commercial Officer for the British Embassy from 1980 to 1984. Beginning as an economist in the USTR office, he also served as Deputy Chief Economist before assuming the position of director, Mexican Affairs in 1990. In such post he was the lead negotiator in the NAFTA meetings on tariff and non-tariff barriers.
 Hills & Company is located at 1200 19th Street, NW, Washington, D.C. 20036. Telephone: 202-822-1660. Fax: 202-822-1622.
 -0- 3/18/93
 /CONTACT: Carol Thompson of Hills & Company, 202-822-1661/


CO: Hills & Company ST: District of Columbia IN: SU:

PS-OS -- NY023 -- 7424 03/18/93 11:03 EST
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Date:Mar 18, 1993
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