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CAREER DRESSING THAT WORKS: 1,000 WOMEN DEFINE WHAT CLOTHES WORK FOR THEM, TOP 10 FINDINGS

                   CAREER DRESSING THAT WORKS:
   1,000 WOMEN DEFINE WHAT CLOTHES WORK FOR THEM, TOP 10 FINDINGS
    NEW YORK, Aug. 18 /PRNewswire/ -- Do working women dress to look good, make an impression or just to feel comfortable?  One thousand readers of Working Woman magazine were asked to define what career dressing works for them through a survey in the April 1992 issue.  The results, reported by Naturalizer Shoes in the upcoming September issue, revealed that women are declaring their fashion independence and are dressing to suit themselves.  Read on to uncover the top 10 findings:
    1.  Move Over Men - Women are dressing to suit themselves.  And that doesn't mean wearing suits to "blend in with the boys."  In fact, only one percent report they follow the "suits only" rule for work.
    2.  Bypass the Boss - The boss's blessing doesn't count when it comes to purchasing an important outfit, with only one percent saying they dress to impress the big cheese.  Instead, 48 percent cited comfort as the number-one motivator for choosing what to wear to work.
    3.  Climb Up In Comfort - When climbing up the corporate ladder, women reach down for lower heels.  More than half surveyed wear low heels -- no more than two inches -- vs. 22 percent who opt for "high heels."  The majority (87 percent) agree however, that comfort is as important as style for today's career woman.
    4.  Don't Let the Legs Have It - When it comes to buying shoes, comfort is in and "sex appeal" out.  Only three percent said they buy shoes because they make their legs look great.  A practical 45 percent said they buy a pair of shoes because they will go with several different outfits, while 42 percent buy them because they will be comfortable for work.
    5.  Play Up the Power, Not the Sex Appeal - Nearly 40 percent choose an outfit that says "power" when they want to stand out at an important meeting.  Just five percent feel it's important to wear something that appeals to the opposite sex to make an impression.
    6.  Present Your Best - Eighty percent wear their best outfits for important business presentations, five percent for salary and/or performance reviews and just two percent for the company party.
    7.  Don't Play the Name Game - It's the fit that makes the fashion, not the designer label, according to 82 percent of the women surveyed. Those who march to the designer-only drummer, do so for their own sense of self-confidence, not to impress office associates.
    8.  Suit Yourself - An overwhelming 90 percent said they wear their favorite work outfit to "feel good" about themselves.
    9.  Pick Practicality - When shopping for office attire, 27 percent choose outfits that will help them "sell" themselves, while 26 percent look for practicality, such as wrinkle- and stain-resistant fabrics.
   10.  Balance The Fashion Budget - Spending more than $165 a month (more than $2,000 annually) for a working wardrobe is above the norm. But when it comes to shoes for work, respondents average five new pairs a year and spend more than $50 for each.
   To keep in step with these findings, the Fall '92 collection from Naturalizer offers fashion-right comfort for today's career woman.  It is available in Naturalizer stores, department stores and other shoe stores nationwide.  Naturalizer is a division of Brown Shoe Co., a member of Brown Group Inc. (NYSE: BG), the St. Louis-based footwear and specialty retailing company.
   -0-                        8/18/92
    /CONTACT:  Patty Lauer of Bozell Public Relations, 312-988-2304, for Naturalizer/
    (BG) CO:  Brown Group, Inc. ST:  St. Louis IN: SU: TM -- NYFNS03 -- 0770 08/18/92 07:31 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Aug 18, 1992
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