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CAR MAKING ITS MARQUE.

Byline: Jon Griffin BUSINESS EDITOR

ORDER books have been opened for the new PS71,000 plus Range Rover - after more than PS370 million was ploughed into Land Rover's giant Solihull factory.

The new luxury vehicle, the fourth generation of the worldrenowned model, was unveiled at the Paris International Motor Show and hailed by Jaguar Land Rover as "the world's most refined and capable SUV".

The latest Range Rover, priced at between PS71,295 and PS98,395, follows massive investment by parent group Tata in the world's largest aluminium body shop at the Lode Lane factory.

Land Rover global brand director John Edwards said: "This vehicle will take us to the next level of success. Range Rover is our flagship and a true British success story, designed, engineered and built in Britain. "Its distinctive design, breadth of capability and class-leading refinement and comfort have always made it unique.

"When we asked our customers what they wanted us to change, they told us, 'Don't change it, just make it better.' "We set out to create not just the world's finest luxury SUV, but the world's finest luxury vehicle."

JLR added in a statement: "Order books are now officially open with the first months of production expected to fill up immediately.

"Sales of the outgoing Range Rover remain extremely strong.

"In the last 12 months Land Rover has sold more vehicles across its range than in any other rolling 12-month period, retailing nearly 280,000 units worldwide."

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Going strong: The new Range Rover.
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Publication:Birmingham Mail (England)
Date:Oct 4, 2012
Words:252
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