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CANYON RANCH -- IT'S NOT FOR WOMEN ONLY

 TUCSON, Ariz., Dec. 18 /PRNewswire/ -- It used to be that a couple of buddies and a basketball was all it took for most guys to have a great afternoon. The spirit of play came as easily as winning at H-O-R-S-E. But somewhere between the first mortgage and the fourth step up the career ladder, there seemed to be less time for fun and exercise.
 Those "good old days" don't have to be gone forever. At Canyon Ranch Health & Fitness Resort in Tucson and Canyon Ranch in the Berkshires, located in Lenox, Mass., men have the chance to once again experience competition, camaraderie and conditioning with the Canyon Ranch Men's Program, a back-to-the-basics, gym-style fitness and lifestyle program -- and they get to hang out with their favorite sports heroes, too.
 "Although Canyon Ranch has a higher male population than any facility of its kind -- nearly 40 percent -- we found that some guys were hesitant about coming to a so-called spa,'" said Jim Kuchar, Men's Program coordinator at Canyon Ranch in Tucson.
 "We've addressed this by introducing more male-oriented activities and discussion sessions on men's health issues to complement our daily coed fitness classes and activities. Our goal is to help men of all ages and fitness levels rediscover the importance of play, while they jump-start their minds and spirits and give their bodies a great workout at the same time."
 Carl Pratt, spa director and Men's Program coordinator at Canyon Ranch in the Berkshires, added, "Research shows us how critical exercise is in achieving and maintaining vitality. Canyon Ranch provides guests with an appropriate exercise program for where they are today and gives them the opportunity to see potential for the future. We also work towards providing a program a guest can take home with him. But it's not all work and no play. Basically, the Ranch is just a great big, fun camp for adults."
 Men who visit Canyon Ranch will also get to hang out with some of their favorite professional sports heroes who will serve as special guest "coaches." At Canyon Ranch in Tucson Jan. 17-24, Chicago Cubs manager Jim Lefebvre will be part of the program. Former Dallas Cowboys quarterback and Heisman Trophy winner Roger Staubach will be on hand Feb. 7-13.
 The Men's Program at Canyon Ranch features a healthy balance of strength training, aerobic conditioning, flexibility improvement and sports activities. Classes include Boxercise, aerobic and strength circuit, sports conditioning and men's step. There are also challenging racquet sports like tennis, racquetball and squash, plus team athletics including basketball, wallyball, volleyball and water volleyball. To increase flexibility and promote relaxation there are classes in Tai Chi, yoga and meditation. And, Canyon Ranch has some of the best mountain hiking and biking programs in the country.
 Voted "Best Spa" for the last three years by the readers of Conde Nast Traveler magazine, Canyon Ranch Health & Fitness Resort in Tucson and Canyon Ranch in the Berkshires are the nation's premiere coed health and fitness vacation resorts.
 Canyon Ranch offers guests a comprehensive active lifestyle vacation, experienced in a rejuvenating atmosphere with ultra-modern spa and exercise facilities, world-class accommodations and nutritionally balanced gourmet dining, as well as a full range of preventive medicine and behavioral health consultations and services.
 Canyon Ranch guests can select from a variety of comprehensive packages which include accommodations, meals, use of resort and spa facilities, local telephone calls, roundtrip airport transfers, all gratuities and a selection of services based upon length of stay. All Men's Program activities are offered at no additional charge above the package rate.
 For additional information about the Men's Program at Canyon Ranch, call 800-726-9900.
 -0- 12/18/92
 /CONTACT: Katie Garber, public relations director of Canyon Ranch, 602-749-9655, ext. 287/


CO: Canyon Ranch Health & Fitness Resort ST: Arizona IN: LEI SU:

LS-KJ -- LAFNS1 -- 8030 12/18/92 07:34 EST
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Publication:PR Newswire
Date:Dec 18, 1992
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