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CAMPBELL SOUP WINS SUIT AGAINST CON AGRA

 CAMPBELL SOUP WINS SUIT AGAINST CON AGRA
 CAMDEN, N.J., May 15 /PRNewswire/ -- Campbell Soup Company


(NYSE: CPB) announced today it has been informed by the National Advertising Division (NAD) of the Council of Better Business Bureaus that NAD has ruled in Campbell's favor in its suit against ConAgra Inc. (NYSE: CAG), charging that ConAgra had made numerous false advertising claims in support of the introduction of ConAgra's line of soups.
 After Campbell sued ConAgra for false advertising in federal court in Camden last September, both sides agreed to refer the issues in the lawsuit to NAD for resolution in a special binding proceeding. The NAD has now ruled that ConAgra's consumer advertising and trade promotional materials contained numerous inaccurate and unsubstantiated claims about ConAgra's soups, including incorrect comparative claims against Campbell's soups.
 NAD ruled that ConAgra, of Omaha, Neb., cannot support the claim that its soups are "healthier" than Campbell's soups. In addition, ConAgra's national TV commercial, which featured figure skater Dorothy Hamill, cannot be used in the future, because NAD found that ConAgra claims in the Hamill commercial were inaccurate and misleading to a consumer audience.
 Campbell said it is pleased by NAD's recognition that claims made by ConAgra in the introduction of its soups were false and unsubstantiated. "The real winner in this case is the consumer who can make soup-buying decisions based on quality, not on misleading advertising claims," said Robert F. Bernstock, vice president -- Campbell's Soup Sector.
 Campbell said its Healthy Request Soups outsell ConAgra's varieties on a soup-by-soup basis. Campbell also just introduced three additional varieties to its line.
 /delval/
 -0- 5/15/92
 /CONTACT: Kevin Lowery of Campbell Soup, 609-342-8533/
 (CPB CAG) CO: Campbell Soup Company; ConAgra Inc. ST: New Jersey, Nebraska IN: FOD SU:


MP-KA -- PH003 -- 0658 05/15/92 10:37 EDT
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Date:May 15, 1992
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