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CAMPBELL SOUP INTRODUCES 'GOLDEN V8' JUICE IN JAPAN

 CAMDEN, N.J., May 12 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) announced today it is introducing "Golden V8" vegetable juice -- a product rich in beta carotene, made from golden tomatoes -- into Japan.
 "This new product is ideal for the nutrition-conscious Japanese," said Robert Subin, president of Campbell's Europe/Asia Division. "In addition to containing high amounts of beta carotene, which scientists believe may provide a number of important health benefits, a serving has 100 percent of the Japanese recommended daily allowances of vitamins A and C. Furthermore, it's a great tasting drink and each can contains about 40 calories."
 The new product is being sold in 195-gram aluminum cans and marketed throughout Japan. It is manufactured for Campbell in Japan from concentrate processed by Campbell in the United States and distributed by Suntory Ltd., a large food and beverage company in Japan.
 "This is Campbell's first V8 juice that is not made from red tomatoes," says Subin. "We chose golden tomatoes because of their excellent flavor and


high beta carotene content, which exceeds that of many vegetables, including broccoli. A golden tomato has about 10 times the amount of beta carotene found in a red tomato."
 Subin said Campbell has no immediate plans to market Golden V8 in North America, although the juice may be distributed through several North American outlets that feature Japanese foods.
 /delval/
 -0- 5/12/93
 /CONTACT: Dawn Mann of Campbell Soup, 609-342-6214/
 (CPB)


CO: Campbell Soup Company; Suntory Ltd. ST: New Jersey IN: FOD SU: PDT

JM -- PH002 -- 7414 05/12/93 09:16 EDT
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Publication:PR Newswire
Date:May 12, 1993
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