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CAMPBELL SOUP EXECUTIVE TO RECEIVE NATIONAL MARKETING AWARD

 CAMPBELL SOUP EXECUTIVE TO RECEIVE NATIONAL MARKETING AWARD
 CAMDEN, N.J., Nov. 12 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) has announced that Herbert M. Baum, President of Campbell North and South America, is this year's recipient of The Charles Coolidge Parlin Award.
 The award, which recognizes individuals who have made outstanding contributions to the field of marketing, will be presented to Baum on Dec. 2 at Philadelphia's Ritz Carlton Hotel at 8 p.m. Past recipients include such well-known market research innovators as A.C. Nielsen and George Gallup.
 Baum's presentation at the award dinner will highlight "Foodmarketing in the year 2000," focusing on Campbell's approach to global marketing and its "obsession with the consumer" to strengthen its competitive position.
 Presented by the Philadelphia Chapter of the American Marketing Association (AMA) and the University of Pennsylvania, this national award was established in 1945 (in association with Curtis Publishing Company) as a memorial to Charles C. Parlin, the founding father of marketing research.
 "Herb superbly fits the profile of a Parlin Award recipient. His many contributions to marketing and marketing research have distinguished him as one of the industry's outstanding leadership talents," says Carole Felton, 1991-1992 president of the AMA's Philadelphia Chapter. The AMA is the nation's premier marketing association with more than 100 local chapters.
 Baum joined Campbell in February 1978 as associate director-New Products in the Canned Foods Division. After working in various senior marketing management and executive positions, he was named president of Campbell North & South America in January 1992, responsible for all of Campbell's businesses in the United States, Canada, Mexico, the Caribbean and Argentina.
 Baum and his wife, Karen, reside in Voorhees, N.J.
 /delval/
 -0- 11/12/92
 /CONTACT: Dawn R. Mann of Campbell Soup, 609-342-6214/
 (CPB) CO: Campbell Soup Company ST: New Jersey IN: FOD SU:


MP -- PH005 -- 0070 11/12/92 09:55 EST
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Date:Nov 12, 1992
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