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CAMPBELL CEO SAYS CHANGING WORLD REQUIRES FLEXIBLE LEADERSHIP

 PHILADELPHIA, Feb. 18 /PRNewswire/ -- "There is a screaming need for leadership" in today's world, the president and chief executive officer of Camden, N.J.-based Campbell Soup Company (NYSE: CPB) told an audience of about 400 business and civic leaders today in Philadelphia.
 "We have spent too long on negativism and rationalization and turning
inward. Attack' should be the keynote word to describe our attitude toward today and tomorrow," said David W. Johnson at a luncheon of the World Affairs Council of Philadelphia.
 He said the speed and unpredictability of world events sets the climate to which today's leadership must adapt. The recent increased scrutiny of CEOs of American businesses will sharpen leadership, he noted, adding, "Shareowner groups such as those representing large pension trusts for government employees are constantly challenging the relationship of CEO pay and performance. The Securities & Exchange Commission has brought in new rules that will force greater detail given in each company's proxy statement about the earnings of its top executives in relation to building shareowner wealth. And even President Clinton, with his proposed tax legislation, is going to make every CEO work harder to prove true worth."
 Making reference to leadership challenges in the political arena, he pointed out that President Clinton "has some tough election promises to keep." Johnson said, "I hope he and his team will recognize that there can be no such thing as the status quo ... Somewhere, somehow, and in the short-term, government must motivate the risk bearers ... we need incentives to encourage entrepreneurs; to entice more capital expenditure for competitive advantage; to up the investment in research & development for winning products and know-how."
 Whether in government or private enterprise, those who lead in these fast-changing times are at risk, he said. "Like performers on the high trapeze, they must perform without safety nets. They must rely on their skills, honed, hopefully, over some years as a professional. Challenge will be ever-present. Not just from competitors, but from intelligent, well-educated second-guessers who train simply to be skilled antagonists."
 To succeed, "one should have integrity, ambition, energy and initiative," said Johnson. He defined strong leadership with three characteristics: confidence, humility and a track record of superior results. "First is the confidence to take decisions which have a high risk/reward relationship. These decisions are usually strategic and, if successfully executed, will shape and enhance future business success.
 "The second characteristic is humility ... to know that the execution of decisions will require creative adaptation and teamwork by the entire organization. This means trusting and empowering others and recognizing that decision fulfillment is for the organization to reach, not the leader.
 "Finally, there is a need for a track record of superior results. Without proven superiority versus competitive benchmarks, there can be no recognition or proof of leadership. The qualities of confidence and humility are simply meaningless without results," he said.
 Johnson concluded his talk by asking the audience to remember two things. "First, fortune rewards the bold, and, second, from the rubaiyat of Omar Khayyam ... The bird of time has but a little way to flutter ... and the bird is on the wing."
 /delval/
 -0- 2/18/93
 /CONTACT: Dawn R. Mann of Campbell Soup, 609-342-6214/
 (CPB)


CO: Campbell Soup Company; World Affairs Council of Philadelphia ST: Pennsylvania, New Jersey IN: FOD SU:

CC -- PH035 -- 7968 02/18/93 14:13 EST
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Date:Feb 18, 1993
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