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CAMPBELL'S HOME COOKIN' INTRODUCES FIRST CREAM SOUPS, MARKING LINE'S 10TH ANNIVERSARY

 CAMDEN, N.J., Sept. 20 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) announced today that Campbell's Home Cookin' Soup celebrates its 10th anniversary this year with the introduction of the line's first ready-to-serve cream soups -- Cream of Mushroom and Cream of Chicken.
 Called "Campbell's Best," the company said these Campbell's Home Cookin' soups are delicious, rich and indulgent.
 Campbell's Home Cookin' soups represent Campbell's highest quality line of 13 varieties. Recent technological advances in Campbell's manufacturing capabilities have perfected cream soup blending for ready- to-serve varieties. These thick, creamy, aroma-filled soups are filled with large mushroom slices or chunks of chicken and are perfect served as an enticing soup for family and guests.
 Additionally, new Campbell's Home Cookin' Cream of Mushroom and Cream of Chicken soups can be used to make beautiful and delicious recipes like: Creamy Mac & Vegetables and Pork Chops with Mushroom Sauce. Recipes are printed on each label.
 To introduce these two new soups, Campbell's has scheduled a fall premiere of two 30-second television spots.
 "On our 10th anniversary, Campbell's Home Cookin' is pleased to offer a full line of superior, high quality soups," said Jill Gallowitz, marketing manager-Home Cookin'. "Through research, we determined that a consumer demand existed for creamy ready-to-serve soups. These two new varieties really deliver against consumers expectations: They love them!"
 New Cream of Mushroom and Cream of Chicken join other Campbell's Home Cookin' varieties: Vegetable Beef, Chicken with Egg Noodle, Country Vegetable, Tomato Garden, Minestrone, Lentil, Split Pea with Ham, Chicken Vegetable, New England Clam Chowder, Bean with Ham, and Chicken Rice. Suggested retail for new Cream of Chicken and Cream of Mushroom is $1.69 for 19-ounce and $1.09 for 10-ounce.
 /delval/
 -0- 9/20/93
 /CONTACT: Donnalyn Pompper of Campbell Soup, 609-342-8588/
 (CPB)


CO: Campbell Soup Company ST: New Jersey IN: FOD SU: PDT

LJ -- PH008 -- 3550 09/20/93 10:17 EDT
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Publication:PR Newswire
Date:Sep 20, 1993
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