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CAMPBELL'S 'SOUPER' SALUTE TO BILL CLINTON; COMPANY DONATES A TRUCKLOAD OF HIS FAVORITE SOUPS TO INAUGURAL FOOD DRIVE

 CAMDEN, N.J., Jan. 14 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) today announced that it will donate a truckload of soup to the homeless in support of the "National Inaugural Food Drive" in conjunction with the American Gala, an Inaugural event scheduled for Monday, Jan. 18 at the Capital Centre in Landover, Md.
 When Campbell learned that "admission" to the American Gala festivities of the Presidential Inauguration would consist of a can of soup or an article of clothing for the homeless, the company decided to support the effort by donating a truckload of soup to Second Harvest, a national food bank program.
 Campbell's donation will consist of approximately 50,000 cans of soups befitting the new President, including:
 -- Vegetable Beef, which reportedly is Mr. Clinton's favorite soup;
 -- Assorted chicken varieties, in honor of one of the best known products of his home state of Arkansas;
 -- Cream of Broccoli, in remembrance of Clinton's predecessor's well-known disdain for the green vegetable.
 "When the Inaugural Committee announced the drive for soup as part of the festivities, we felt that as the world leader in soup and as an ongoing contributor to Second Harvest, it was important for us to participate," said Archie vanBeuren, business director for Campbell's Soups. "We realize that hunger is one of the nation's most important issues, and we wanted to contribute to this very good cause."
 Regarding the politics of the donation, vanBeuren noted that soup is a bi-partisan food, purchased by 98 percent of all U.S. households per year.
 The American Gala, an evening of performances by some of the world's greatest entertainers, will take place next Monday evening at the Capital Centre in Landover. Tickets to the event are free, but ticket holders are requested to donate cans of soup, blankets or articles of clothing as the "price of admission." All proceeds will be donated to Second Harvest, the largest charitable food distribution program in the United States. Second Harvest consists of 185 food banks around the country.
 Campbell's donation will be distributed to food banks throughout the country through Second Harvest's national network.
 /delval/
 -0- 1/14/93
 /CONTACT: Marsha Cade of Campbell Soup, 609-342-3883/
 (CPB)


CO: Campbell Soup Company ST: New Jersey IN: FOD SU:

MP -- PH016 -- 4864 01/14/93 12:11 EST
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Date:Jan 14, 1993
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