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CALVIN KLEIN COSMETICS COMPANY INTRODUCES NEW OBSESSION FRAGRANCE ADVERTISING

 NEW YORK, July 29 /PRNewswire/ -- Calvin Klein Cosmetics Company today debuts a new worldwide advertising campaign for its hugely successful OBSESSION and OBSESSION for men fragrances, announced Kimberly Delsing, president and chief executive officer of the New York- based fragrance manufacturer.
 The print and television advertising campaign was produced by CRK Advertising, the American designer's own in-house agency. Both print and television advertisements feature 19-year-old British model Kate Moss as photographed by 21-year-old fashion photographer and boyfriend Mario Sorrenti.
 The television commercials, five :30 black and white spots, will debut today in Orlando and Jacksonville, Fla. The campaign will roll- out to 81 local markets thereafter. The print creative will debut in leading September magazines, including Vogue, Vanity Fair and GQ, and appear as single page or double page spreads.
 Calvin Klein Cosmetics Company, the New York-based manufacturer of Calvin Klein fragrances, including OBSESSION, OBSESSION for men, ETERNITY, ETERNITY for men, ESCAPE and ESCAPE for men is a unit of Unilever United States, Inc., the Anglo-Dutch Group's holding company for its businesses in the United States.
 -0- 7/29/93
 /CONTACT: Jackie Reich, director - global marketing communications of Calvin Klein, 212-759-8888/


CO: Calvin Klein Cosmetics Company ST: New York IN: ADV HOU SU:

WB-PS -- NY070 -- 7230 07/29/93 13:10 EDT
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Publication:PR Newswire
Date:Jul 29, 1993
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