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CALL ON MCI AND MCDONALD'S FOR VALUE: MCI PLEDGES $50,000 TO RONALD MCDONALD CHILDREN'S CHARITIES

 ST. LOUIS, March 31 /PRNewswire/ -- Beginning tomorrow, MCI and participating McDonald's restaurants in the St. Louis and Central Missouri regions will team up for a new promotion, "Call for Value," which offers consumers savings on MCI long distance service and discounts on a variety of McDonald's products. The promotion will also benefit area children through Ronald McDonald Children's Charities of St. Louis & Metro East (RMCC).
 To participate in the "Call for Value" promotion, consumers call MCI's toll-free number and receive a daily code word. When at McDonald's, participants "Just Say the Word" and receive free and discounted food with any purchase at McDonald's. Participants receive a unique daily code word each day, with benefits ranging from free french fries to a 99-cent Quarter Pounder with Cheese.
 MCI will donate $1 for each of the first 50,000 "Call For Value" callers to Ronald McDonald's Children's Charities of St. Louis & Metro East. The money will benefit area children in the St. Louis metropolitan area, Columbia and Jefferson City, Mo. MCI's $50,000 donation will provide critical funding for RMCC chapters in their efforts to help "lift kids to a better tomorrow." These funds will support continuing community service and outreach efforts for children in the areas of medical assistance, medical research, the arts and education.
 Callers who want to participate in the "Call for Value" promotion should call 1-800-777-VALUE to receive a new daily code word. Callers who select residential MCI Dial "1" service will receive $15 in McDonald's gift certificates and 90 minutes of free evening calls anywhere in the continental United States.
 The "Call for Value" campaign begins April 1 and ends on May 5, with 148 restaurants participating throughout the St. Louis, Columbia and Jefferson City area.
 McDonald's is the world's leading food service organization, serving 22 million people each day in more than 11,200 restaurants in 52 countries. Seventy-five percent of McDonald's restaurant businesses are locally owned and operated by independent entrepreneurs.
 Ronald McDonald's Children's Charities (RMCC) is the charitable arm of the McDonald's Restaurant chain. RMCC provides grants to individuals and non-profit organizations who help children. RMCC operates on two levels, the national and the local. In memory of Ray Kroc, founder of McDonald's, the national chapter of RMCC was founded in 1984. The RMCC chapter of St. Louis and Metro East was formed in 1988. RMCC's mission and creed are "to help lift kids to a better tomorrow."
 MCI, headquartered in Washington, is the nation's second largest long distance provider. MCI offers residential savings and superior customer service through a number of products and services including: Friends & Family; MCI PrimeTime; MCI Personal 800; Friends Around The World; the MCI Card and the Friends & Family Card.
 -0- 3/31/93
 /CONTACT: Kate Fralin or Su-Lin Cheng of MCI, 800-436-9749, or John Hancock of McDonald's, 314-436-5455/
 (MCIC MCD)


CO: MCI; McDonald's; Ronald McDonald's Children's Charities ST: Missouri IN: TLS SU: PDT

MH -- DC006 -- 1387 03/31/93 09:26 EST
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Publication:PR Newswire
Date:Mar 31, 1993
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