Printer Friendly

CALIFORNIA MEDIA CRITICAL OF OWN PERFORMANCE IN COVERING A CRISIS

 CALIFORNIA MEDIA CRITICAL OF OWN PERFORMANCE IN COVERING A CRISIS
 LOS ANGELES, Dec. 2 /PRNewswire/ -- Members of California news organizations think government and business are prepared to deal with the media in a crisis, but are critical of their own news coverage in such situations.
 A poll of 100 California broadcast and print editors and reporters, conducted last month by Fleishman-Hillard Inc., a national public relations agency, found that 80 percent of those polled rate government as somewhat prepared to deal with crisis communications. About one- third (32 percent) rate government as very well prepared.
 The medical community also was highly ranked, with 77 percent of the respondents rating it at least somewhat prepared and 22 percent rating it very prepared to deal with a crisis. Education (70 percent), high tech (66 percent) financial services (61 percent) and manufacturing (59 percent) were also rated as somewhat or very prepared.
 The media respondents, however, were more negative about their own performance in a crisis. More than two-thirds (68 percent) rate the media as doing only a fair or poor job in respecting the rights of individuals involved in these situations; and a third rate the media as doing only a fair or poor job of getting all the facts (38 percent) and presenting both sides of the story (33 percent.)
 "The Tylenol product tampering scare proved that a corporation could survive a crisis with proper communications and other companies obviously followed that lead," said Doug Dowie, a senior vice president in Fleishman-Hillard's Los Angeles office.
 "The poll results show that, by and large, business has gotten the message: Be prepared before a disaster hits, or be prepared to suffer the consequences."
 More than nine out of 10 of the poll respondents said that making a statement about the crisis within 24 hours is important to remaining credible in the eyes of the media. Vast majorities also rate announcing a plan of action (85 percent), accepting responsibility for the problem (81 percent) and availability of top management as spokesperson (81 percent) as very important.
 Seventy-four percent of the respondents indicated that if an organization does not handle a crisis situation well, it will have a negative impact on future coverage of the organization.
 During a crisis, managers close to the situation are rated the most informative and credible (62 percent). Top executives were rated more credible than informative, while public relations staff are viewed as more informative than credible.
 The respondents also said that organizations tend to be cooperative in crisis situations involving accidents or natural disasters, but not very cooperative in situations such as management problems, sex scandals, criminal activity or accidents caused by product failure.
 Fleishman-Hillard is the nation's largest independent public relations agency with full-service offices in Sacramento and Los Angeles.
 The poll was conducted by Fleishman-Hillard's Opinion Research division. For more information or to receive reprints of the poll, contact Fleishman-Hillard at 213-629-4974.
 -0- 12/2/91 R
 /CONTACT: Doug Dowie of Fleishman-Hillard/Los Angeles, 213-629-4974/ CO: ST: California IN: SU:


JT -- NY039R -- 8508 12/02/91 16:50 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Dec 2, 1991
Words:512
Previous Article:TIMES OF THE AMERICAS PUBLISHING ENTREPRENEUR SETS SIGHT ON LATIN AMERICA
Next Article:GENERAL DYNAMICS ANNOUNCES SATELLITE LAUNCH SCHEDULE
Topics:


Related Articles
CALIFORNIA MEDIA CRITICAL OF OWN PERFORMANCE IN COVERING A CRISIS
Planning for disaster.
LEXAR LAUNCHES 80MB "COMPACTFLASH" DIGITAL FILM CARD.
Cauley Geller Bowman & Coates, LLP Files Class Action Lawsuit Against Critical Path, Inc. Seeking Damages on Behalf of Shareholders.
STATE'S POWER FUTURE RESTS IN DAVIS' HANDS.
Playback Media Adds Four New Business Skills Courses.
Why Should the Media Care About Affordable Housing?

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters