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CALIFORNIA CUT FLOWER COMMISSION: TOP CALIFORNIA AGRICULTURAL COMMODITY EXTENDS REACH INTO ASIAN MARKETS

 SACRAMENTO, Calif., Oct. 14 /PRNewswire/ -- Riding high on the California wave into Pacific Rim markets, the California cut flower industry brings Hong Kong and Taiwan to its sunny shores in pursuit of Asian market expansion, the California Cut Flower Commission announced today.
 Oct. 17-24, the California Department of Food and Agriculture (CDFA), along with the California Cut Flower Commission (CCFC), will host seven key floral industry leaders and importers from Hong Kong and Taiwan on a trade mission of the state's flower-growing regions.
 The "reverse" trade mission precedes Gov. Pete Wilson's own proposed trade mission to the Orient in November.
 CDFA and CCFC will escort the Asian guests down the California coast from San Francisco to San Diego. At full-day stops during the week-long trade mission, local growers will meet the Asian importers at seminars and dinner meetings to collect information about Asian markets which will help them sell more product overseas.
 The domestic cut flower industry has been facing extreme competition from low cost, off-shore producers (Colombia) for the past several years, resulting in a huge loss of the domestic marketshare.
 Finding new markets for California flowers is vital to the industry's growth and survival. Fully 60 percent of all USA domestically produced flowers are grown in California, with 560 independent growers of roses, carnations, mums and specialty cut flowers and foliage.
 With a comfortable per-capita income of virtually no tariff or non- tariff barriers, Hong Kong is targeted as a good export market for California product, with potential for significant growth.
 For more information, contact the California Cut Flower Commission, Kelsey Olson (until 10/15), or Kathryn Miele (after 10/17), 916-852-5166, or FAX, 916-852-5177; or the California Department of Food and Agriculture, Fred Klose (until 10/15), 916-654-0989, or FAX, 916-653-2604.
 -0- 10/14/93
 /CONTACT: Kelsey Olson or Kathryn Miele, 916-852-5166, both of the California Cut Flower Commission/


CO: California Cut Flower Commission; California Department of Food and
 Agriculture ST: California IN: SU:


RB-PK -- SE007 -- 2052 10/14/93 09:16 EDT
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Publication:PR Newswire
Date:Oct 14, 1993
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