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CAERE CORPORATION SHIPS FAXMASTER; EARLY ADOPTERS AND DISTRIBUTORS PRAISE EASE-OF-USE AND COMPLETE FUNCTIONALITY

 CAERE CORPORATION SHIPS FAXMASTER; EARLY ADOPTERS
 AND DISTRIBUTORS PRAISE EASE-OF-USE AND COMPLETE FUNCTIONALITY
 LOS GATOS, Calif., Sept. 8 /PRNewswire/ -- Caere(R) Corp. (NASDAQ: CAER) today announced that it is shipping FaxMaster(TM), the most complete fax/OCR software for Windows-compatible personal computers. Targeted for desktop and mobile PC users, FaxMaster is an integrated package providing fax send, receive, recognize and compress capabilities. FaxMaster is available immediately through Caere's worldwide network of 2000 computer resellers that includes personal computer and office superstores, computer dealers and mail order.
 "We're recommending FaxMaster to large corporate clients whose outbound sales forces need better communication tools," said Bill Voros, consultant for the Partners Division of Computer Sciences Corp. (CSC), a $2.3 billion systems integrator. "This one program will expedite contract editing, order processing and other sales functions because sales and headquarters personnel can now completely manage faxed documents on-line. We initially tried piecing together standalone fax software and an OCR utility, but the resulting error rate in recognizing many fax documents was unacceptable for our customers. We're very impressed with FaxMaster's results." Achieving New Levels of Accuracy
 FaxMaster's superior character recognition on a wide variety of fax documents is due to the integration of Caere's AnyFax(TM) OCR software with new neural network technology. Consequently, FaxMaster overcomes one of the major drawbacks of competitive offerings -- poor performance recognizing fax documents sent on the low-resolution or standard setting of the fax machine.
 "While our competitors have merely retrofitted existing OCR technology for personal computer-based faxing, we designed FaxMaster from the ground up expressly for that application," said Vallance Cole, Caere senior product marketing manager. "The result is not only greater accuracy but also unique features such as Caere's SuperCompression(TM) for archiving faxes and converting them to text. In addition, Direct Input(TM) technology makes FaxMaster accessible from any Windows program." Aggressive Sales Promotion Kicks Off
 In a move designed to capture users of competitive products, Caere has announced the FaxRelief upgrade program. Users who "trade-in" DOS and Windows fax utilities can trade up to FaxMaster for just $99. The suggested retail price of FaxMaster is $249. In the first few weeks of the program, several hundred users have taken Caere up on the offer. The FaxRelief program runs through Dec. 31, 1992. Channel & Market Momentum Builds
 "FaxMaster's innovative technologies and complete capabilities will make this product a hot seller for us," said Amy Hoffman, general manager of Ingram Micro's technical products division. Ingram Micro is the largest distributor of microcomputer hardware, software and accessories in the world. "With PC fax boards coming down to the $100- $200 range and portables now routinely designed with built-in fax/modems, dealers and resellers are looking at packages such as FaxMaster as the missing link that will really drive computer-based faxing."
 In addition to offering its own retail products, Caere is penetrating the fax market through strategic partnerships. In May of this year, the company signed an agreement with leading fax software company Bit Software Inc. that brings Caere's OCR technology to Bit Software's key OEM customers, such as AST, AT&T and NEC, and a large installed base of several million Bitcom users. Caere is currently pursuing other strategic alliances that will increase both its reach and presence in the growing fax arena. System Requirements
 FaxMaster requires MS-DOS, version 3.1 or above; Windows, Version 3.1; and a Windows 3.0-compatible 80386 system with 4 megabytes of RAM, a hard disk with 8 megabytes of storage space, and a Windows-compatible pointing device. The software is compatible with Class 1, Class 2, CAS and Sierra(R) SendFax modems. Among the fax boards supported are those from AST, Practical Peripherals, Prometheus Products and Zoom Telephonics. Company Background
 Caere Corp., headquartered in Los Gatos, is the industry's leader in the design, manufacture and sale of information recognition software products that provide an economical, accurate means of converting text and images, numeric and bar-code data into computer-usable form.
 -0- 9/8/92
 NOTE to editors: Should you wish to receive an evaluation copy of FaxMaster, please contact Rachel Munoz at Regis McKenna, 415-354-4453.
 /CONTACT: Debra Moses, 415-354-4485, or JoAnn Johnston, 415-354-4496, both of Regis McKenna for Caere; or Vallance Cole of Caere, 408-395-7000/
 (CAER) CO: Caere Corporation ST: California IN: CPR SU: PDT


TB -- SJ002 -- 6796 09/08/92 08:01 EDT
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Date:Sep 8, 1992
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